2021
0
Brazil Food and Beverage Retailing Market Report 2021
2021-04-09T04:06:10+01:00
OX1041713
3265
136420
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Report
en_GB
“Despite being one of the few categories that have had significant growth during the COVID-19 pandemic, food and beverage retailers have faced several challenges during this period to adapt to…

Brazil Food and Beverage Retailing Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Despite being one of the few categories that have had significant growth during the COVID-19 pandemic, food and beverage retailers have faced several challenges during this period to adapt to new consumer demands for safety, hygiene, convenience and affordable prices. In the coming years, the tendency is for these demands to be increasingly varied, requiring segmented strategies from the category to meet a more diverse range of consumer profiles.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst

Key issues covered in this Report:

  • How COVID-19 has impacted food and beverage retailing in Brazil
  • What motivates Brazilian consumers to choose a particular food and beverage purchase channel
  • Brazilians’ perception of private labels and interest in innovation
  • Food and beverage purchase channels and frequency
  • Food and beverage buying habits in physical and online retail

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of COVID-19 on food and beverage retailing
                  • Figure 1: Predicted impact of COVID-19 in the short, medium and long term on food and beverage retailing, February 2021
                • The impact so far
                    • Figure 2: Spending priorities – Brazil, January 11-27, 2021
                  • Short and medium term (February to December 2021)
                    • Figure 3: Current habits due to COVID-19 – Brazil, January 11-27, 2021
                  • Long term (2022-25)
                    • Mintel Trend Drivers
                      • Figure 4: Mintel Trend Drivers
                    • Challenges
                      • Unemployment, end of emergency aid and high food prices should impact food and beverage choices
                        • Online retail sales of food and drinks still face challenges and barriers despite rapid growth
                          • Food and drinks for immediate consumption on the go need to offer hygiene and decontamination solutions
                            • Opportunities
                              • Private labels can invest in healthy options with a focus on mental wellbeing to attract those working from home
                                • Automation and organization of products by benefits can make purchasing more convenient for AB consumers
                                  • Minimarkets and local shops can invest in a greater supply of fresh products to attract Brazilians aged 55+
                                  • Market Drivers

                                    • Unemployment, end of emergency aid and high food prices should impact food and beverage choices
                                      • Higher frequency of eating at home boosts the food and beverage retail sector
                                        • Food and drink retailers should invest in online solutions
                                          • Products had to adapt to the new labeling rules approved by Anvisa
                                            • Figure 5: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
                                            • Figure 6: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                            • Figure 7: New template of the nutritional information chart
                                        • Key Players – What You Need to Know

                                          • Food and drink retailers invest in new products and new store formats
                                            • Chinese app Pinduoduo succeeds with its social commerce model that offers discounts on collective purchases
                                            • Marketing Campaigns

                                              • Foodservice outlets invest in retail launches
                                                • Figure 8: Viena’s frozen ready meal
                                                • Figure 9: Casa do Pão de Queijo & Tirolez’s frozen cheese bread
                                              • Hirota launches compact physical stores in condos
                                                • Figure 10: “Hirota at home” store
                                              • St Marche market launches its own wine label
                                                • Figure 11: St Marche Tropical Chardonnay
                                              • Mexican retail chain OXXO opens its first convenience store in Brazil
                                                • Figure 12: Inauguration of the OXXO store in Campinas
                                              • Supermarket chain Zona Sul uses drones and robots to make deliveries in Rio de Janeiro
                                                • Figure 13: MVD4-02 drone developed by MyView
                                                • Figure 14: Dengo’s live store
                                            • Case Study

                                              • Chinese app Pinduoduo succeeds with its social commerce model that offers discounts on collective purchases
                                                • Figure 15: Pinduoduo app
                                              • Delivery of alcoholic drinks grows and has the potential to replace convenience stores
                                                  • Figure 16: Food and drinks purchase channel and online vs offline purchase, by the purchase of alcoholic drinks – Brazil, December 2020
                                              • The Consumer – What You Need to Know

                                                • Plant-based food and drink brands can invest in their own online channels to market their products
                                                  • Pet food category can expand its presence at wholesalers
                                                    • Promotions have great potential to stimulate direct purchase via social media
                                                      • Private labels can invest in sustainable options to attract more consumers
                                                        • Food and drink vending machines can invest in decontamination solutions to gain space
                                                        • Food and Drinks Purchase

                                                          • Retailers can help Brazilians consume more fresh vegetables
                                                            • Figure 17: Food and drinks purchase – Brazil, December 2020
                                                            • Figure 18: Fruver Scan
                                                            • Figure 19: Contact and delivery service from street vendors in São Paulo
                                                            • Figure 20: Natural da Terra kit
                                                          • Plant-based food and drink brands can invest in their own online channels to market their products
                                                            • Figure 21: Food and drinks purchase channel, by food and drinks purchase – Brazil, December 2020
                                                            • Figure 22: “My burger, my rules” combo
                                                            • Figure 23: NotCo’s where-to-buy map
                                                          • Sauces and condiments can invest more in foodservice sales
                                                            • Figure 24: Purchase of food and drinks in foodservice shops, by total of buyers and buyers of sauces, condiments and seasonings – Brazil, December 2020
                                                            • Figure 25: Giraffas mayonnaise
                                                            • Figure 26: Big Mac special sauce
                                                        • Food and Drinks Purchase Channel and Frequency

                                                          • Pet food category can expand its presence in wholesalers
                                                            • Figure 27: Frequency change on food and drinks purchase channel, more often – Brazil, December 2020
                                                          • Additional content and services can encourage online sales
                                                            • Figure 28: Food and drinks purchase channel, by online vs offline purchase – Brazil, December 2020
                                                            • Figure 29: John Lewis & Partners’ list of online events
                                                          • Hypermarkets can offer a wider variety of ready meals and drinks in individual portions to attract those who live alone
                                                            • Figure 30: Food and drinks purchase channel, by living situation – Brazil, December 2020
                                                        • Channel Choice Drivers

                                                          • Promotions have great potential to stimulate direct purchase via social media
                                                            • Figure 31: Channel choice drivers, by total respondents and those who purchased products/services via social media – Brazil, December 2020
                                                            • Figure 32: Sobeys promotional video
                                                            • Figure 33: Snickers’ Hungerithim
                                                          • Baby Boomers demand a wider variety of brands and high hygiene standards
                                                            • Figure 34: Channel choice drivers, by generation – Brazil, December 2020
                                                            • Figure 35: Handshield
                                                          • Automation and organization of products by benefits can make purchasing more convenient for AB consumers
                                                            • Figure 36: Channel choice drivers, by socioeconomic group – Brazil, December 2020
                                                        • Attitude toward Private Label

                                                          • Private labels can invest in sustainable options to attract more consumers
                                                            • Figure 37: Attitude toward private label – Brazil, December 2020
                                                          • Private labels can invest in healthy options with a focus on mental wellbeing to attract those working from home
                                                            • Figure 38: Attitude toward private label, by working status and remote work – Brazil, December 2020
                                                          • There is space for specialized stores to invest in private label products
                                                            • Figure 39: Attitude toward private label, by food/drinks purchase channel – Brazil, December 2020
                                                            • Figure 40: Vibra! wine
                                                            • Figure 41: Vivid wine
                                                        • Food and Drink Retailing Attitudes and Habits

                                                          • Ready meals category can invest in a strategy focused on impulse buying in supermarkets
                                                            • Figure 42: Food and drink retailing attitudes and habits, by the purchase of ready meals – Brazil, December 2020
                                                            • Figure 43: La Place live streaming outdoor
                                                            • Figure 44: Pitch Your Dish live streaming
                                                          • Minimarkets and local shops can invest in a greater supply of fresh products to attract Brazilians aged 55+
                                                            • Figure 45: Food and drink retailing attitudes and habits, by age group – Brazil, December 2020
                                                          • Food and drink vending machines can invest in decontamination solutions to gain space
                                                            • Figure 46: Food and drink retailing attitudes and habits – Brazil, December 2020
                                                            • Figure 47: Coca-Cola Freestyle Mobile Pour
                                                        • Appendix – Abbreviations

                                                          • Abbreviations

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