2023
0
Thailand Food Packaging Trends Market Report 2023
2023-08-28T05:06:08+01:00
REP5136C957_06C6_4ECF_B4B6_42956EDD22BB
2195
166116
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Report
en_GB
Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.Rashmika Khanijou, Research Analyst…

Thailand Food Packaging Trends Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Thais are looking to minimise food packaging waste. Opportunity lies in empowering responsible behaviour while delivering freshness and quality and optimising on-pack messaging.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: share of select claims related to packaging in food and drink launches, 2013-23
    • Graph 2: willingness to pay more for 'eco-friendly packaging' in different food/drink categories, by Eco-Wise Consumers vs total, 2023
    • Graph 3: consumers who find select food packaging feature 'active packaging' appealing when choosing food/drink, by generation and financial situation, 2023
    • Graph 4: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
    • Graph 5: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
  2. key trends

    • Eco-Awakening: growing awareness about climate change
    • Graph 6: environmental/social issues of importance, 2022
    • Increased focus on quality and transparency
    • Graph 7: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Technological advancements reshape food packaging functions
  3. What consumers want and why

    • Features of value in food packaging
    • Graph 8: share of product launches in food and drink categories, by select claims, 2020 -23
    • Graph 9: top five features that consumers are willing to pay more for in beverage packaging, 2023
    • Graph 10: top five features that consumers are willing to pay more for in ready meal packaging, 2023
    • Graph 11: top five features consumers are willing to pay more for in packaging of salty snacks, 2023
    • Graph 12: top five features consumers are willing to pay more for in packaging of sauces and seasonings, 2023
    • Graph 13: top five features consumers are willing to pay more for in packaging of meat/fish, 2023
    • Packaging sustainability
    • Graph 14: consumers who are actively trying to reduce food packaging waste, by generation, monthly household income, education level, 2023
    • Graph 15: share of select claims related to packaging in food and drink launches, 2013-23
    • Graph 16: share of 'environmentally friendly package' claim in total food/drink launches, by category, 2020-23
    • Graph 17: share of 'environmentally friendly package' claim in total food/drink launches, by package type, 2020-23
    • Graph 18: share of food and drink launches, by pack type, 2020-23
    • Graph 19: select 'I have started to choose non-plastic packaging options of food/drink products (eg paper trays, paper bottles)', by Eco-Wise Consumers, 2023
    • Graph 20: food packaging innovations that will appeal when choosing food/drink product, by Eco-Wise Consumers vs total, 2023
    • Packaging for food safety and quality
    • Graph 21: agreement with statement 'it is important that brands use good food packaging in order to assure the food safety of a product', by monthly household income, 2023
    • Graph 22: consumers who find select food packaging feature of 'active packaging' appealing when choosing food/drink products, by generation and financial situation, 2023
    • Graph 23: willingness to pay more for packaging that 'keeps food fresh for longer, across food/drink categories, by generation, 2023
    • Graph 24: willingness to pay more for 'resealable' packaging across food and drink categories, 2023
    • Optimise on-pack messaging
    • Graph 25: top three most important factors in food packaging when choosing a food product, 2023
    • Graph 26: select 'I usually choose a food/drink product based on the information provided on the front of the packaging', by region and financial situation, 2023
    • Graph 27: willingness to pay more for select features in food packaging across food/drink categories, 2023
    • Graph 28: select food packaging innovation that would appeal, by consumers who usually choose food/drink product based on information provided on front of package vs total, 2023
    • Win the packaging design game
    • Graph 29: select 'I tend to choose a food/drink product with attractive packaging design over the others', by generation and region, 2023
    • Graph 30: willingness to pay more for packaging feature 'attractive design (eg colour, texture)' in different food/drink categories, by consumers who tend to choose a food/drink product with attractive pack design over others vs total, 2023
    • Graph 31: food packaging innovations that will appeal when choosing food/drink products, 2023
  4. appendix

    About the report

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