2022
0
Brazil Foodservice Market Report 2022
2022-07-13T04:07:05+01:00
OX1104681
3265
153087
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
“Brazil’s foodservice category has been one of the most impacted by the COVID-19 pandemic and now faces the challenges brought by high food prices and low purchasing power. In this…

Brazil Foodservice Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“Brazil’s foodservice category has been one of the most impacted by the COVID-19 pandemic and now faces the challenges brought by high food prices and low purchasing power. In this context, the category needs to offer a positive experience regardless of the sales channel – delivery, take away, drive-thru or eat-in. Additionally, it should invest in comfort and safety, varied payment options and special experiences that appeal to customers and make them loyal.”
Ana Paula Gilsogamo, Food and Drink Senior Analyst – Latam

  • Foodservice consumption forms (delivery, takeout, drive-thru, eat-in)
  • Foodservice ordering frequency
  • Choice drivers
  • Habits and attitudes toward foodservice

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the foodservice category, 2022
              • Challenges
                • High food prices impact foodservice
                  • Use of delivery apps concentrated in the Southeast region
                    • Figure 2: Restaurant ordering usage, by region, 2022
                  • Promotions and ease of payment can boost consumption frequency
                    • Delivery apps may lose ground amid questioning about their benefits to restaurants, couriers and partners
                      • Opportunities
                        • Pickup is a more affordable option for different profiles
                          • Workers in hybrid jobs are more interested in foodservice with multipurpose space
                            • Foodservice outlets can offer more snack and dessert options for delivery
                              • Open and child-friendly environments are especially important for mothers
                              • Market Drivers

                                • High food prices impact foodservice
                                  • Relaxing the use of masks in closed environments may encourage return to foodservice
                                    • Delivery app workers strike for a pay rise, and companies act
                                      • McDonald’s and Burger King’s misleading sandwiches increase the demand for transparency
                                      • Key Players

                                        • Companies and brands
                                          • Outback Steakhouse and Deboo partner to celebrate a Brazilian wedding in the metaverse
                                            • iFood is the official delivery service of Rock in Rio 2022
                                              • Bob’s launches a line of semi-ready sandwiches
                                                • Figure 3: Bob’s new line
                                              • Piticas, a franchise of licensed products, opens a themed restaurant inspired by anime and asian culture and cuisine
                                                • Figure 4: Katon Lamém restaurant
                                              • Diageo donates parklets and bistro kits to help bars and restaurants
                                                • Case study
                                                  • Digital channels drive Burger King’s growth in Brazil
                                                  • Restaurant Ordering Usage and Eating Out Habits

                                                    • Fast foods can launch campaigns and services focused on Baby Boomers
                                                      • Figure 5: Restaurant ordering usage and eating out habits, by generation, 2022
                                                    • Drive-thru format needs to innovate to suit young consumers who don’t have a car
                                                      • Figure 6: Restaurant ordering usage, by generation, 2022
                                                      • Figure 7: McDonald’s campaign
                                                    • Larger offer of Brazilian restaurants and self-service formats for delivery may interest those living alone
                                                      • Figure 8: Eating-out habits, by residents in the household, 2022
                                                  • Dine-in Frequency

                                                    • Promotions and ease of payment can boost consumption frequency
                                                      • Figure 9: Dine-in frequency, by foodservice ordering frequency, 2022
                                                      • Figure 10: Burger King’s discounts and payment options
                                                    • Foodservice has the opportunity to focus on the pet market
                                                      • Figure 11: Dine-in frequency, by foodservice ordering frequency, 2022
                                                      • Figure 12: List of pet-friendly cities and their attractions
                                                      • Figure 13: Ilume app
                                                  • Ordering Method Interest by Dining Occasion

                                                    • Foodservice outlets can offer more snack and dessert options for delivery
                                                      • Figure 14: Correspondence Analysis – Symmetrical map – Ordering method interest by dining occasion, 2022
                                                    • Pickup is a more affordable option for different profiles
                                                      • Figure 15: Ordering method interest by dining occasion, by socioeconomic group, 2022
                                                      • Figure 16: The Coffee app
                                                    • Open-air spaces for alcohol consumption can attract those who work in hybrid regimes
                                                      • Figure 17: Ordering method interest by dining occasion, by working status, 2022
                                                    • Foodservice can offer more delivery/pickup options for men aged 16-34 when they are dining with friends
                                                      • Figure 18: Ordering method interest by dining occasion, by gender and age group, 2022
                                                      • Figure 19: Burger King Stranger Menu
                                                  • Choice Drivers

                                                    • Outdoor area and type of cuisine are differentials for dine-in consumption
                                                      • Figure 20: TURF Analysis – Choice drivers – Dine-in, 2022
                                                      • Figure 21: Amazo, Peruvian cuisine restaurant
                                                    • Open and child-friendly environments are especially important for mothers
                                                      • Figure 22: Choice drivers – Dine-in, 2022
                                                      • Figure 23: Quintal do Espeto campaign
                                                    • Flexible opening hours and healthy options are differentials in delivery, pickup and drive-thru
                                                      • Figure 24: TURF Analysis – Choice drivers – Delivery/pickup/drive-thru, 2022
                                                    • Young women are more likely to look for enjoyable experiences when dining in
                                                      • Figure 25: Choice drivers, by gender and age group, 2022
                                                      • Figure 26: Hello Kitty Café
                                                      • Figure 27: Louis Vuitton Maison Seoul
                                                  • Habits and Attitudes

                                                    • Delivery apps may lose ground amid questioning about their benefits to restaurants, couriers and partners
                                                      • Figure 28: Habits and attitudes, by restaurant ordering usage, 2022
                                                      • Figure 29: App Justo
                                                    • Students show greater interest in sustainable restaurants
                                                      • Figure 30: Habits and attitudes, by student status, 2022
                                                    • Workers in hybrid jobs are more interested in foodservice with multipurpose space
                                                      • Figure 31: Habits and attitudes, by working status, 2022
                                                      • Figure 32: Starbucks PickUp
                                                  • Appendix – Abbreviations

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