2023
0
Brazil Foodservice Market Report 2023
2023-05-26T12:47:29+01:00
OX1155219
3265
163497
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
"The foodservice category was heavily impacted by the COVID-19 pandemic, but has managed to recover, and several chains are currently expanding operations. The main challenge now is rising prices, which…

Brazil Foodservice Market Report 2023

£ 3,265 (Excl.Tax)

Report Summary

“The foodservice category was heavily impacted by the COVID-19 pandemic, but has managed to recover, and several chains are currently expanding operations. The main challenge now is rising prices, which have been forcing consumers to eat out less often and choose more affordable restaurants and dishes. Expanding the menu with varied options, coupled with experiences, agility, technology and entertainment, will be essential to attract consumers back to foodservice.”

– Ana Paula Gilsogamo, Food and Drink Senior Analyst – Latam

Key issues covered in this Report:

  • Forms and frequency of consumption in foodservice
  • Motivations for choosing a foodservice outlet
  • Interest in new experiences in physical stores
  • Consumption occasions
  • Price-focused consumption changes

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the foodservice category, 2023
              • Challenges
                • High food prices impact foodservice
                  • Foodservice needs to offer healthy options to appeal to Baby Boomers
                    • Offering coupons and discounts is essential to attract consumers to American restaurants and fast-food outlets
                      • Opportunities
                        • Themed restaurants appeal to consumers in the South and South-East regions
                          • There are opportunities to attract remote workers for breakfast
                            • Street food stalls/food trucks have the opportunity to grow in the post-pandemic period
                            • Market Drivers

                              • Impact of inflation on food and drink consumption and foodservice
                                • São Paulo’s law obliges restaurants to train employees to combat harassment
                                  • Regulating delivery app services
                                    • After Uber Eats exit, 99Food announces changes
                                    • Key Players

                                      • Companies and brands
                                        • Several restaurant chains are planning expansions, indicating the category is booming
                                          • Figure 2: Mundo Animal
                                          • Figure 3: Popeye’s
                                        • Subway opens Subway Café
                                          • Figure 4: Subway Café
                                        • Bob’s starts taking orders via WhatsApp
                                          • Marketing Campaigns
                                            • Burger King opens pop-up restaurant in the metaverse
                                              • Figure 5: BKverso
                                            • Spoleto creates fake restaurant in marketing action
                                              • Habib’s invests in launches in 2023
                                                • Figure 6: Alcoholic Bib’sfihas
                                                • Figure 7: Vegetarian Bib’sfihas
                                              • Johnnie Walker and Women Friendly start anti-harassment movement
                                                • Figure 8: ZIV Gallery
                                                • Figure 9: Vista Bar
                                              • World Cup motivates menu innovation
                                                • Figure 10: McDonald’s sandwiches during the World Cup
                                                • Figure 11: Bib’sfihas of countries that didn’t qualify
                                              • Subway relaunches cookie in support of Pink October
                                                • Figure 12: Subway’s Pink Cookie
                                              • Bob’s brings innovations to its desserts
                                                • Figure 13: Bob’s new launching
                                              • Burger King at Paulista Avenue gains themed store in partnership with LOUD
                                                • Figure 14: Burger King/Loud
                                              • Oakberry creates container made from recycled açaí buckets
                                                • Figure 15: Oakberry container
                                              • Case Study
                                                • Bob’s nearly doubles delivery revenue through its platform
                                                  • Figure 16: Bob’s delivery
                                              • Ordering Method Frequency

                                                • Private delivery apps can offer customized promotions for hybrid workers
                                                  • Figure 17: Ordering method frequency – Selected item, by remote work, 2023
                                                • Brazilians who eat out weekly are interested in inclusive and international menus
                                                  • Figure 18: Ordering method frequency – Any dine-in, by motivations drivers, 2023
                                                  • Figure 19: NotCo
                                                • Street food stalls/food trucks have the opportunity to grow in the post-pandemic period
                                                  • Figure 20: Eating out habits – Selected items, 2023
                                                  • Figure 21: Bean Go!
                                              • Motivations Drivers

                                                • Baby Boomers look for restaurants with healthy options
                                                  • Figure 22: Motivations drives – Selected item, by generation, 2023
                                                • AB consumers look for restaurants with strong code of ethics
                                                  • Figure 23: Motivations drives – Selected item, by socioeconomic group, 2023
                                                  • Figure 24: Silo
                                                  • Figure 25: McDonald’s community garden
                                                • Restaurants with internationally inspired menus can invest in visuals and digital experiences
                                                  • Figure 26: Interest in restaurants experiences – Selected items, by motivations drives, 2023
                                                  • Figure 27: We Coffee
                                                  • Figure 28: Burger King store on Paulista Avenue with Stranger Things decoration
                                                • Ethically concerned consumers are strong users of promotional discounts
                                                  • Figure 29: Motivations drives – Selected item, by consumption changes focused on price, 2023
                                                  • Figure 30: Food To Save
                                              • Interest in Restaurants Experiences

                                                • Themed restaurants appeal to consumers in the South and South-East regions
                                                  • Figure 31: Interest in restaurants experiences – Selected item, by region, 2023
                                                  • Figure 32: Alice and the Hatter
                                                  • Figure 33: Vikings
                                                  • Figure 34: Eat Asia Godzilla
                                                  • Figure 35: Restaurant inspired by Harry Potter
                                                  • Figure 36: HR Giger – museum and bar
                                                • Restaurants that offer entertainment can attract pet owners
                                                  • Figure 37: Interest in restaurants experiences – Selected items, by pet ownership, 2023
                                                  • Figure 38: Recanto Restô Bar
                                                • Tableside cooking experiences appeal to young consumers
                                                  • Figure 39: Interest in restaurants experiences – Selected item, by age group, 2023
                                              • Consumption Occasions

                                                • Convenient options and multi-purpose spaces may attract remote workers for breakfast
                                                  • Figure 40: Consumption occasions – Selected item, by working status and remote work, 2023
                                                  • Figure 41: BETC Havas Café
                                                • People who work and study are interested in watching video entertainment while having a meal, especially at home
                                                  • Figure 42: Consumption occasions – Selected item, by working and student status, 2023
                                                  • Figure 43: Event for the launch of Arcane at iFood
                                                • Women show more interest in celebrating special occasions at a restaurant
                                                  • Figure 44: Consumption occasions – Selected item, by gender, 2023
                                                • Brazilian restaurants can attract customers with offers for couples
                                                  • Figure 45: Consumption occasions – Selected item, by type of restaurant, 2023
                                                  • Figure 46: Outback dinner for two
                                              • Consumption Changes Focused on Price

                                                • Consumers in general are choosing cheaper menu items
                                                  • Figure 47: Consumption changes focused on price – Selected item, by bar/pub goers, 2023
                                                • Variety of promotions may expand the use of promotional discounts in American restaurants and fast-food outlets
                                                  • Figure 48: Consumption changes focused on price – Selected item, by type of restaurant, 2023
                                                • Delivery can boost consumption among AB consumers
                                                  • Figure 49: Consumption changes focused on price – Selected item, by socioeconomic group, 2023
                                              • Appendix – Abbreviations

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