2021
0
Spain Footwear Retailing Market Report 2021
2021-05-19T04:13:46+01:00
OX1044855
1095
138349
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Report
en_GB
“Spain is facing severe recession and consumers have a difficult and uncertain future. Unemployment, which was already high, is soaring, particularly amongst young people, impacting confidence and purchasing power. Footwear…

Spain Footwear Retailing Market Report 2021

£ 1,095 (Excl.Tax)

Report Summary

“Spain is facing severe recession and consumers have a difficult and uncertain future. Unemployment, which was already high, is soaring, particularly amongst young people, impacting confidence and purchasing power. Footwear is in large part a discretionary spending area, and retailers have an uphill battle to regain ground lost as a result of the pandemic. As in all countries, the pandemic is shaking out weaker players and changing people’s priorities. Sports retailers, value-for-money retailers and those with a well-integrated online model are best positioned to prosper. Specialist footwear retailers need to reclaim the market share that they have ceded, whether to non-specialists or online-only retailers, by focusing on their expertise, customer service levels and the quality of their products.”
– Utku Tansel, European Retail Analyst

Key issues covered in this report

  • The impact of COVID-19 on the footwear retailing sector
  • Channels used for buying footwear
  • Which retailers and outlet types people buy footwear from
  • The strategies of the major specialist footwear retailers and their online presence
  • Opportunities for growth for specialist footwear retailers.

 

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Areas covered in this Report
        • Executive summary

            • The market
              • The economy
                • Consumer spending
                  • Figure 1: Spain: trends in annual consumer spending on footwear, clothing and all items, 2015-20
                • Sector size and forecast
                  • Channels of distribution
                    • Companies and brands
                      • Key metrics
                        • Market shares
                          • Figure 2: Spain: Leading specialist footwear retailers’ estimated shares of total specialist footwear retailers’ sales, 2020
                        • Online
                          • The consumer
                            • How they shop
                              • Where they shop
                                  • Figure 3: Spain: Where they shop for footwear, January 2021
                                • Footwear shopping attitudes and behaviours
                                  • Figure 4: Spain: Attitudes to shopping for footwear, January 2021
                              • Impact of COVID-19 on Footwear Retailing

                                • Short, medium and long term impact on the sector
                                  • Figure 5: Short, medium and long term impact of COVID-19 on online grocery retailing, April 2021
                                • Opportunities and threats
                                  • Limiting time in-store could present new opportunities
                                    • Figure 6: Decathlon’s ‘scan & go’ service, 2020
                                  • Using technology to enhance service
                                    • Providing a feeling of shopping in-store from home
                                      • Brands experiment with new store formats
                                        • Figure 7: Dr Martens pop-up at German department store Breuninger, Stuttgart, 2020
                                      • Casualisation: a threat to formal and occasion driven footwear?
                                        • How COVID-19 will reshape the industry
                                          • Sustainability will be high on the agenda
                                            • Figure 8: Upcycled Melissa x Rombaut collaboration, 2021
                                            • Figure 9: The Voronoi runner fully biodegradable trainer, 2020
                                          • Rapid delivery could be a key differentiator going forwards
                                            • Brands leverage Augmented Reality to help customers see how shoes will look
                                              • The physical and the digital increasingly merge
                                                • Discounters could strengthen their position in footwear
                                                  • The impact of COVID-19 on consumer behaviour across Europe
                                                    • COVID-19 concerns remain steady
                                                      • Figure 10: Europe: Those extremely worried about the risk of being exposed to COVID-19, March 2020-April 2021*
                                                    • Financial impact of crisis begins to be felt but worse still to come
                                                      • Figure 11: Europe: Financial impact of COVID-19, March 2021*
                                                    • More than half of Italians cutting back on non-essential spending
                                                      • Concern about spending time in-store highest in mainland Europe
                                                        • Click and collect helps to boost online capacity
                                                          • Contactless payment demand rises
                                                            • Local businesses benefit from consumers wishing to stay close to home
                                                              • Online shopping boom
                                                                • Figure 12: Europe: Changes to shopping behaviour since the start of the COVID-19 outbreak, April 2021*
                                                              • Clothing and footwear continues to be low spending priority
                                                                • Figure 13: Net balance* of expected spending on selected items in the next month, April 2021**
                                                              • Italians most likely to be planning to spend less on clothing and footwear
                                                                • Figure 14: Europe: expected spending on clothing and accessories (including footwear) in the next month, April 2021*
                                                              • How the crisis is impacting on key consumer segments
                                                                • Women tend to be more concerned about the virus
                                                                  • Figure 15: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, April 2021*
                                                                • Growth in online shopping is across the board
                                                                  • Figure 16: Europe: consumers shopping more online, by gender and age, April 2021*
                                                                • Women and older people trying to limit time spent in-store
                                                                  • Figure 17: Europe: consumers trying to limit the time they spend in-store, by gender and age, April 2021*
                                                                • Older people most likely to be shopping more from local businesses
                                                                  • Figure 18: Europe: consumers shopping more from local businesses, by gender and age, November 2020*
                                                                • COVID-19: Market context
                                                                  • UK
                                                                    • France
                                                                      • Germany
                                                                        • Italy
                                                                          • Spain
                                                                          • Issues and insights

                                                                            • COVID-19 pandemic makes digital imperative
                                                                              • Value will be increasingly important
                                                                                • Specialist footwear retailers need to raise their game
                                                                                • The market – Key takeaways

                                                                                  • COVID-19 impacts economic growth and financial security
                                                                                    • Growth in footwear spending drops off a cliff
                                                                                      • Online will not offset lost store-based sales for most specialists
                                                                                        • Footwear inflation above overall rate
                                                                                          • Specialists still losing share
                                                                                          • Consumer spending

                                                                                            • COVID-19 hits the economy hard
                                                                                              • Spending on footwear plummetting
                                                                                                  • Figure 19: Spain: Consumer spending on footwear (including VAT), 2015-20
                                                                                              • Sector size and forecast

                                                                                                • Footwear specialists look set to be among the worst hit by COVID-19
                                                                                                    • Figure 20: Spain: Footwear retailers’ sales, excluding VAT, 2016-20
                                                                                                    • Figure 21: Spain: Footwear retailers’ sales, Forecasts, excluding VAT, 2021-25
                                                                                                  • Inflation
                                                                                                    • Figure 22: Spain: Consumer price inflation on footwear, clothing and all items, annual % change, 2016-20
                                                                                                    • Figure 23: Spain: Consumer price inflation on footwear, clothing and all items, annual % change, January 2020-February 2021
                                                                                                    • Figure 24: Spain: Consumer price inflation on footwear, monthly % change, January 2020-February 2021
                                                                                                • Channels of distribution

                                                                                                    • Specialists continue losing share
                                                                                                      • Clothing stores pose stiff opposition to specialists
                                                                                                        • Sports stores: a key channel
                                                                                                          • El Corte Inglés still a major player
                                                                                                            • Online pureplays led by Amazon
                                                                                                            • Companies and brands – Key takeaways

                                                                                                              • A fragmented sector
                                                                                                                • Merkal launches a transformation plan
                                                                                                                  • Marypaz announces a new re-structuring following takeover
                                                                                                                    • Deichmann muscles in
                                                                                                                      • Online sales of footwear still relatively modest in Spain
                                                                                                                      • Leading players

                                                                                                                          • Merkal launches a transformation plan
                                                                                                                            • Marypaz announces a new re-structuring following takeover
                                                                                                                              • Geox: a chain with a clear product differentiator
                                                                                                                                • Loewe strength comes from luxury positioning
                                                                                                                                  • Deichmann muscles in
                                                                                                                                    • Camper embarks on a new sustainability initiative
                                                                                                                                      • Pikolinos focuses on digitization while leveraging AI to predict size
                                                                                                                                        • Krack offers footwear sales via WhatsApp video call
                                                                                                                                          • French Courir plans to enter Spain
                                                                                                                                            • Figure 25: Spain: Leading specialist footwear retailers, sales, 2016-20
                                                                                                                                            • Figure 26: Spain: Leading specialist footwear retailers, outlet numbers, 2016-20
                                                                                                                                        • Market shares

                                                                                                                                            • Figure 27: Spain: Leading specialist Footwear retailers’ sales as share of specialist footwear retailers’ sales, 2016-20
                                                                                                                                        • Online

                                                                                                                                          • Online activity
                                                                                                                                            • Shopping for footwear online
                                                                                                                                              • Online sales of footwear
                                                                                                                                                • Leading online players
                                                                                                                                                • The consumer – Key takeaways

                                                                                                                                                  • Footwear purchasing falls as pandemic means more staying at home
                                                                                                                                                    • Non-specialists are most popular place to buy footwear
                                                                                                                                                      • Amazon is the top place to buy footwear followed by Sports shops
                                                                                                                                                        • Consumer profiles of shoppers at specialists
                                                                                                                                                          • Sizing advice could boost online sales
                                                                                                                                                            • Brands are recommended to keep pricing budget-friendly
                                                                                                                                                              • Potential scope for offering more flexible payment options
                                                                                                                                                              • How they shop for footwear

                                                                                                                                                                  • Figure 28: Spain: Purchasing of any footwear in last 12 months, 2019-21
                                                                                                                                                                  • Figure 29: Spain: How they shop for footwear, January 2021
                                                                                                                                                              • Where they shop for footwear

                                                                                                                                                                  • Figure 30: Spain: Where they shop for footwear, January 2021
                                                                                                                                                                • Specialists resonate more with female buyers
                                                                                                                                                                  • Figure 31: Spain: Where they shop for footwear, By gender, January 2021
                                                                                                                                                                  • Figure 32: Spain: Where they shop for footwear, by age, January 2021
                                                                                                                                                                • Amazon is most popular place to buy footwear followed by sports shops
                                                                                                                                                                  • Figure 33: Spain: Where they shop for footwear, January 2021
                                                                                                                                                                  • Figure 34: Spain: Where they shop for footwear by gender and age, January 2021
                                                                                                                                                                • Specialists need to up their game
                                                                                                                                                                    • Figure 35: Spain: Where they shop for footwear by net monthly household income, January 2021
                                                                                                                                                                    • Figure 36: Spain: Where they shop for footwear by age of children under 22 in household, January 2021
                                                                                                                                                                • Footwear shopping attitudes and behaviours

                                                                                                                                                                  • Focus on value likely to increase
                                                                                                                                                                    • COVID-19 dividend for sales of sports/exercise footwear
                                                                                                                                                                      • Sizing tech would encourage purchasing online
                                                                                                                                                                        • Returns must be simple and free
                                                                                                                                                                          • Figure 37: Spain: Attitudes to shopping for footwear, January 2021
                                                                                                                                                                          • Figure 38: Spain: Attitudes to shopping for footwear by demographics, January 2021
                                                                                                                                                                          • Figure 39: Spain: Attitudes to shopping for footwear, by how they shop, January 2021

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