2023
0
China Foreign Spirits Market Report 2023
2023-11-29T20:02:14+00:00
REP33F89AA1_10D1_496A_B486_6716671CAEDF
3695
168650
[{"name":"Spirits and RTD","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/spirits-rtds"}]
Report
en_GB
The post-pandemic recovery enabled foreign spirits to regain their shine with admitted social value, and now brands can consider leveraging the socialising feature to expand their consumer base.Amy Jin,…

China Foreign Spirits Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

The post-pandemic recovery enabled foreign spirits to regain their shine with admitted social value, and now brands can consider leveraging the socialising feature to expand their consumer base.

Amy Jin, Senior Research Analyst, Beauty & Personal Care, China

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • Graph 1: total volume segmentation share of imported Western spirits, 2018-23 (est)
    • Graph 2: total value segmentation share of imported Western spirits, 2018-23 (est)
    • The company
    • The consumer
    • Graph 3: consumption change of alcoholic drinks, 2023
    • Graph 4: purchase channel of foreign spirits, 2023
    • Graph 5: purchase purpose of foreign spirits, 2023
    • Graph 6: consumption frequency of foreign spirits, 2023
    • Graph 7: origin of whisky preferred, 2023
    • Graph 8: perceptions of Asian spirits, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market size and forecast
    • Market factors
    • Market segmentation
    • Graph 9: total volume segmentation share of imported Western spirits, 2018-23 (est)
    • Graph 10: total value segmentation share of imported Western spirits, 2018-23 (est)
  3. The company

    • Market share
    • Marketing activities
    • New product trends
  4. The consumer

    • Consumption change
    • Graph 11: consumption change of alcoholic drinks, 2023
    • Graph 12: consumption change of alcoholic drinks – "drink more", by gender, 2023
    • Purchase channel
    • Graph 13: purchase channel of foreign spirits, 2023
    • Graph 14: purchase channel of foreign spirits, by age, 2023
    • Graph 15: purchase channel of foreign spirits, by selected consumption purpose, 2023
    • Consumption purpose
    • Graph 16: purchase purpose of foreign spirits, 2023
    • Graph 17: purchase purpose of foreign spirits, by consumption frequency, 2023
    • Graph 18: purchase purpose of foreign spirits, by personal income, 2023
    • Graph 19: purchase purpose of foreign spirits, age, 2023
    • Graph 20: selected purchase purpose of foreign spirits, by whisky origin preferred, 2023
    • Consumption frequency
    • Graph 21: consumption frequency of foreign spirits, 2023
    • Graph 22: consumption frequency of liqueurs, by age, 2023
    • Graph 23: penetration of whisky/bourbon and brandy/cognac, by age, 2023
    • Origins of whisky
    • Graph 24: origin of whisky preferred, 2023
    • Graph 25: origin of whisky preferred – "Scandinavian countries", by age, 2023
    • Perception of Asian spirits
    • Graph 26: perceptions of Asian spirits, 2023
    • Graph 27: perceptions of Asian spirits – "good for pairing with foods", by selected age, 2023
    • Food personas
    • Graph 28: consumption change of alcoholic drinks – "drink more", by food persona, 2023
    • Graph 29: origin of whisky preferred, by food persona, 2023
  5. issues and insights

    • Appendix – size and forecast, methodology and abbreviations

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      *databooks not available with UK B2B Industry reports.

      Below is a sample report, understand what you are buying.

      Click to show report
      2024 Sample Consumer Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

      Trusted by companies. Big and small.

      Want to speak to us directly?

      Contact us with your enquiry and our expert global team can help.

      Get in touch