2022
0
China Format and Texture Trends in BPC Market Report 2022
2022-07-06T04:07:42+01:00
OX1105551
3695
152727
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Report
en_GB
“Consumers’ pioneering spirit for trying new formats/textures is high and the passion is shared across the majority of consumers, offering room for manufacturers to explore the innovation opportunity. Brands could…

China Format and Texture Trends in BPC Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Consumers’ pioneering spirit for trying new formats/textures is high and the passion is shared across the majority of consumers, offering room for manufacturers to explore the innovation opportunity. Brands could leverage the power and mildness of natural ingredients while focusing on good absorption features to boost perceptions of efficient delivery. Brands could borrow from the concepts of cosmetic procedures to introduce new formats/textures that hold associations with potency to attract potent-savvy younger consumers. The oil format is gaining traction and has the potential to reach different categories by addressing the pain points from different skin types.”
– Renee Gu, Senior Analyst

Key issues covered in this Report

  • New launched format/texture landscape in China market and overseas market
  • New products with noteworthy format/texture
  • Consumers’ usage of new texture or format
  • Consumers’ attitudes towards oil format in facial skincare products
  • Important purchase feature of product with new format/texture
  • Consumers’ interested product design
  • Features of effective products
  • Consumers’ attitudes towards format and texture

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • Market and competition
              • The consumer
                • Consumers’ trial of new formats is high, with oil gaining tractions
                  • Figure 1: Usage of new texture or format, 2022
                • Greasy sensation remains a top pain point for oil but the nourishing effect is being appreciated
                  • Figure 2: Attitudes towards oil product, 2022
                • Consumers’ interest in natural ingredients demonstrates a desire for mildness and safety, but a pleasing sensory element is required
                  • Figure 3: Important purchase feature, 2022
                • Preservation of ingredients’ viability tops the functional need for design whereas texture transformation sparks joy during use
                  • Figure 4: Interested product design, 2022
                • Absorption holds the key to perception on product efficacy
                  • Figure 5: Features of effective products, 2022
                • Enthusiasm in innovative format/texture is high while conventional format/texture has not lost its charm; domestic brands are gaining acknowledgement in creativity
                  • Figure 6: Trial spirit of using new format and texture, by selected demographics, 2022
                  • Figure 7: Attitudes towards format and texture from domestic and international brands, 2022
                • What we think
                • Issues and Insights

                  • Explore the versatile nature of oil, diversify product offerings
                    • Figure 8: onTop Renewal oil cream, China, 2021
                    • Figure 9: Rever Shower Oil, China, 2020
                  • Potent product for younger consumers
                    • Figure 10: Proya Ultimate Repairing ampoule, China, 2021
                    • Figure 11: Shiseido Bio-performance Second Skin, Japan, 2021
                • Market Factors

                  • Large beauty groups are now scouting and incubate DTC brands and diversity in product development
                    • Figure 12: Off & Relax, China, 2021
                  • Rules enforced on efficacy claim testing
                    • Consumers are looking to satisfy all their senses when using beauty products
                      • Consumers are more demanding on products’ freshness
                      • COVID Influences

                        • COVID-19 China context
                          • COVID-19 impact on the market and consumer
                            • Financial status and spending confidence have been impacted already
                              • Cut-backs on BPC product spending and reduced stockpiling habits
                                • Production disruption and costs of raw materials and transportation continue to rise
                                • Marketing Activities

                                  • Sensory narrative and variation, utilise senses to transport consumers through time and space
                                    • Figure 13: Binarix, China, 2021
                                    • Figure 14: BAUM, China, 2021
                                  • Promote the oil’s multi-purpose use
                                    • Figure 15: Introduction of different use of oil on EC pages, China, 2021
                                  • Improve on sustainability and loyalty through refill and recycle program
                                    • Figure 16: Refill or recycle plan from skincare brands, China, 2021
                                  • Tech development enable more precise formulation with targeted sensory
                                  • New Product Trend

                                    • Growth of oil in facial skincare products
                                      • Figure 17: Top 10 format and texture in new face/neck care and eye care launches, China, 2018-21
                                    • Increase of scrub format in bodycare
                                      • Figure 18: Top 10 format and texture in new shower products and bodycare launches, China, 2018-21
                                      • Figure 19: New bodycare products containing acid ingredients, china, 2021
                                      • Figure 20: Top 10 format and texture in new shower products and bodycare launches, China, South Korea, Japan, US and UK, 2021
                                    • Skinification extended to haircare, demonstrated in product launch
                                      • Figure 21: Examples of hair essence and serum launch, China, 2021
                                    • Oil format is moving towards a lighter and more powerful direction
                                      • Figure 22: Examples of oil products with different water-oil ratio, China, 2021-22
                                      • Figure 23: Examples of oil products with potent ingredients, China, 2022
                                    • Micro-encapsulation technology, deliver multiple benefits
                                      • Figure 24: Products using micro-capsule technology, China, 2021-22
                                    • Defy the traditional the conventional texture sensorial profile with transformative feature
                                      • Figure 25: Giorgio Armani Liquid-to-cream, China, 2021
                                      • Figure 26: LEPEBBLE Repair and nourish serum oil, China, 2022
                                      • Figure 27: Revlon Multipurpose gel-to-oil, UK, 2022
                                    • DIY format and texture provide a playful experience
                                      • Figure 28: Love & Pebble Beauty Pops ice mask kit, USA, 2022
                                    • Products in multi-pump format deliver combined benefits
                                      • Figure 29: Examples of multi-pump format, UK and China, 2022
                                    • Water-less formula in powder format in washing category
                                      • Figure 30: Forgo body wash powder set, Sweden, 2022
                                  • Usage of New Texture or Format

                                    • Jelly format is a dominating new format in body care
                                      • Figure 31: Usage of new texture or format, 2022
                                    • Growing popularity of facial oil among male consumers
                                      • Figure 32: Usage of facial oil products, by age and gender, 2022
                                      • Figure 33: Usage of facial jelly products, by age and gender, 2022
                                  • Attitudes towards Oil Products

                                    • The drawback and benefit perceptions accompany each other for oil facial skincare products
                                      • Figure 34: Attitudes towards oil product, 2022
                                    • Young people still hold negative association towards oil while mature consumers appreciate the nourishing benefit
                                      • Figure 35: Attitudes towards oil product, by age, 2022
                                    • Males are bothered more about scents than females, but less on greasy sensation oil
                                      • Figure 36: Attitudes towards oil product, by gender, 2022
                                    • Sensitive skin types appreciate the benefit of oil
                                      • Figure 37: Selected attitudes towards oil product, by skin issue, 2022
                                      • Figure 38: Selected attitudes towards oil product, by skin issue, 2022
                                  • Important Purchase Feature

                                    • Naturalness and good skin sensation are the most important purchase features while convenience ranks low
                                      • Figure 39: Important purchase feature, 2022
                                    • Male consumers look to value for money while females place more emphasis on skin feel
                                      • Figure 40: Important purchase feature, by gender, 2022
                                    • Desirable features also differ by skin issues
                                      • Figure 41: Selected important purchase feature, by skin issue, 2022
                                    • Consumers with higher income value more on sensorial pleasure than others
                                      • Figure 42: Selected important purchase feature, by personal monthly income, 2022
                                  • Interested Product Design

                                    • Designs to keep products’ viability are desirable features
                                      • Figure 43: Interested product design, 2022
                                    • Younger females are enthusiastic about different product features
                                      • Figure 44: Interested product design, by age, female, 2022
                                    • Younger males are also interested in products’ keep-fresh features and mature males are more focus on usage convenience
                                      • Figure 45: Interested product design, by age, male, 2022
                                    • High income consumers also look to less wastage
                                      • Figure 46: Interested product design, by monthly personal income, 2022
                                  • Features of Effective Products

                                    • Texture holds the key association for product efficacy
                                      • Figure 47: Features of effective products, 2022
                                    • Younger females buy into concepts from cosmetic surgery
                                      • Figure 48: Features of effective products, by age, female, 2022
                                    • Easily absorbed texture is desired across skin issues
                                      • Figure 49: Features of effective products, by skin issue, 2022
                                  • Attitude towards Format and Texture

                                    • Innovative format/texture and traditional format/texture are both attractive
                                      • Figure 50: Trial spirit of using new format and texture, by selected demographics, 2022
                                    • The spirit of trying has little impact on elevating skin condition
                                      • Figure 51: Skin condition change, 2022
                                      • Figure 52: Skin condition change, by trial spirit of using new format and texture, 2022
                                    • Domestic brands are now gaining recognition in creativity
                                      • Figure 53: Attitudes towards format and texture from domestic and international brands, 2022
                                    • Skin feeling is important and holds equal weight to efficacy
                                      • Figure 54: Attitudes towards the importance skin feeling and efficacy when buying beauty products, 2022
                                      • Figure 55: Attitude towards format/texture quality and application method on efficacy delivery, 2022
                                    • Makeup wearing is an important consideration factor when choosing skincare products
                                      • Figure 56: Attitudes towards choice of format and texture of facial skincare product base on makeup wearing, 2022
                                  • Beauty Persona

                                    • Who are they?
                                      • Ethical consumers and Holistic Wellbeing Followers are demanding natural and long-lasting products
                                        • Figure 57: Selected important purchase feature, by beauty persona, 2022
                                      • Beauty Mavens are driven by the usage experience of products
                                        • Figure 58: Selected interest product design, by beauty persona, 2022
                                      • Enthusiastic Experimenters are fonder of trying out new products
                                        • Figure 59: Trial spirit of using new format and texture and attitudes towards format and texture from domestic and international brands, by beauty persona, 2022
                                    • Appendix – Methodology and Abbreviations

                                      • Methodology
                                        • Abbreviations

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