2023
0
China Format and Texture Trends in BPC Market Report 2023
2023-06-02T04:03:15+01:00
OX1154617
3695
163768
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Report
en_GB
“Consumers are becoming more discerning; while they are willing to pay more for the novelty of texture/format, their expectation on efficacy and convenience is also high. This calls for brands…

China Format and Texture Trends in BPC Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“Consumers are becoming more discerning; while they are willing to pay more for the novelty of texture/format, their expectation on efficacy and convenience is also high. This calls for brands to further innovate on the texture sensory and absorption rate, as well as a formula’s lasting performance through the day to deliver a product with pleasant sensory as well as emotional uplifting benefits.”
– Renee Gu, Senior Analyst

Covered in this Report

  • Newly launched format/texture landscape in China and overseas markets.
  • New products with noteworthy format/texture.
  • Consumers’ usage of format and texture in facial skincare, bodycare and haircare products.
  • The role of oil product in consumers’ skincare ritual routine.
  • Consumers’ interest in some emerging BPC products with innovative concepts.
  • Consumers’ desired qualities of ‘good skin feel’ in facial skincare and bodycare products.
  • Attitudes towards format and texture.
  • Desired qualities of BPC products with emotional benefits.

Table of Contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definitions
        • Executive Summary

            • Market and Competition
              • The consumer
                • Oil is more prevalent in all three key BPC categories
                  • Figure 1: Usage of facial skincare format, 2023
                  • Figure 2: Usage of bodycare format, 2023
                  • Figure 3: Usage of haircare format, 2023
                • Versatility of oil format in skincare is being recognised by consumers
                  • Figure 4: Usage of facial oil products, 2023
                • Consumers value functionality and product potency
                  • Figure 5: Interested product ideas, 2023
                • The daylong performance also holds key to the judgement of product texture
                  • Figure 6: Desired quality of good skin sensation in facial skincare products, 2023
                • Novel texture and formats must bear tangible benefits
                  • Figure 7: Attitudes towards format and texture, 2023
                • Elevate mood through sensory pleasure and ingredients
                  • Figure 8: Desired quality of facial skincare products with emotional benefits, 2023
                • What we think
                • Issues and Insights

                  • Enhance the positive emotions through texture or ritualistic usage
                    • Figure 9: DOVE Body Love Age Embrace Pre-Cleanse Shower Butter, US, 2022
                  • Practical benefits should not be forgotten when innovating on format and texture
                    • Figure 10: Examples of products with penetration technology, China & South Korea, 2022-23
                • Market Factors

                  • Personalisation of products might be on the rise
                    • Curiosity in novelty persists, but there are worries
                    • Marketing Activities

                      • Patent texture to connote product potency
                        • Figure 11: One Leaf Luminous Hydrating Repair Essence, China, 2023
                      • Promote oil’s multifunction property to help streamline skincare routine
                        • Figure 12: Proya’s Inaugurating nourishing face oil, China, 2023
                    • New Product Trends

                      • Growth of emulsion and lotion reflects the need for fresh sensory and oil format to continue to grow
                        • Figure 13: Top 10 formats and textures in new face/neck care and eyecare launches, China, 2019-22
                      • Gel and oil are growing in bodycare category
                        • Figure 14: Top 10 formats and textures in new shower products and bodycare launches, China, 2019-22
                        • Figure 15: Examples of body oil mists, China, 2022
                      • The rise of spray format in haircare reflects consumers’ pursuit of refreshed volumised hair look
                        • Figure 16: Top 10 formats and textures in new haircare product launches, China, 2019-22
                        • Figure 17: Effortless Hair Oil, China, 2023
                      • Oil in facial care continues to vary in formats
                        • Figure 18: onTop Neroli Nourishing Body Oil Lotion, China, 2023
                        • Figure 19: Daisy Sky White Dew Essential Oil Mask, China, 2023
                      • Pair with device to unleash the potency
                        • Figure 20: Lancôme Absolue Dual-led Youth Treatment, China, 2023
                      • Beauty procedure-inspired products give an image that brings stronger efficacy
                        • Figure 21: Biolab Anti-wrinkle HA Micro Patch, China, 2023
                      • Small and convenient packaging that maintains product viability
                        • Figure 22: Spring Letter VC Serum, China, 2023
                      • Bodycare product that creates immersive experience
                        • Figure 23: Lati Snowball Hand Cream, South Korea, 2023
                    • Usage of Texture and Format

                      • Water/lotion is showing strong potential
                        • Figure 24: Usage of facial skincare format, 2023
                        • Figure 25: Usage of bodycare format, 2023
                        • Figure 26: Usage of haircare format, 2023
                      • Spray is becoming more popular among the sensitive skin types
                        • Figure 27: Usage of skincare format, by skin issue, 2023
                      • Oil format is more prevalent among lower tier urbanites
                        • Figure 28: Usage of oil format, by selected demographics, 2023
                    • The Role of Oil Products

                      • Oil facial care products show versatile feature
                        • Figure 29: Usage of facial oil products, 2023
                      • More affluent consumers are becoming accustomed to oil products
                        • Figure 30: Usage of facial oil products in the morning, by monthly personal income, 2023
                        • Figure 31: Usage of facial oil products in the evening, by monthly personal income, 2023
                      • Oil products appeal more to consumers with loose skin and deep wrinkles
                        • Figure 32: Usage of facial oil products in the morning, by skin issue, 2023
                        • Figure 33: Usage of facial oil products in the evening, by skin issue, 2023
                    • Interested Product Ideas

                      • Products with multipurpose/prominent efficacy attract consumers’ attention
                        • Figure 34: Interested product ideas, 2023
                      • Waterless concepts resonate more with middle-aged consumers
                        • Figure 35: Interested product ideas, by selected demographics, 2023
                      • Younger consumers are drawn to the fun in the usage of products
                        • Figure 36: Interested product ideas, by age, 2023
                      • Consumers with a higher income are inquisitive but still put practicality first
                        • Figure 37: Interested product ideas, by monthly personal income, 2023
                    • Desired Quality of ‘Good Skin Feel’

                      • Absorption speed and daylong hydration performance are crucial for delivering pleasant sensorial experience
                        • Figure 38: Desired quality of good skin sensation in facial skincare products, 2023
                      • Deliver a bodycare product with weightless feel
                        • Figure 39: Desired quality of good skin sensation in bodycare products, 2023
                      • Mature female consumers demand fresher sensory
                        • Figure 40: Desired quality of good skin sensation in facial skincare products, females, by age, 2023
                      • Sensitive skin types are demanding both product potency and skin comfort
                        • Figure 41: Desired quality of good skin sensation in facial skincare products, by skin issue, 2023
                    • Attitudes towards Format and Texture

                      • Novel formats and textures are required to bear actual functional benefit and convenient usage
                        • Figure 42: Attitudes towards format and texture, 2023
                      • Discerning affluent are paying more attention to new formats/textures
                        • Figure 43: Attitudes towards format and texture, by monthly personal income, 2023
                      • Female consumers aged 30-39 are looking to tangible benefits
                        • Figure 44: Attitudes towards format and texture, females, by age, 2023
                    • Desired Quality of BPC Products with Emotional Benefits

                      • Comfortable texture is the key to more pleasant product usage experience
                        • Figure 45: Desired quality of facial skincare products with emotional benefits, 2023
                        • Figure 46: Desired quality of bodycare products with emotional benefits, 2023
                      • Younger females look to the packaging for the emotional benefit
                        • Figure 47: Desired quality of facial skincare products with emotional benefits, females, by age, 2023
                      • Create a sense of self in busy family life
                        • Figure 48: Desired quality of facial skincare products with emotional benefits, by living condition, 2023
                        • Figure 49: Desired quality of bodycare products with emotional benefits, by living condition, 2023
                    • Beauty Personas

                      • Who are they?
                        • Beauty Mavens are the seasoned beauty and personal care users
                          • Figure 50: Numbers of formats/textures currently using, by beauty persona, 2023
                        • Enthusiastic Experimenters are open to different product formats
                          • Figure 51: Interested product ideas, by beauty persona, 2023
                        • Holistic Wellbeing Followers are protective of their skin barrier
                          • Figure 52: Attitudes towards format and texture, by beauty persona, 2023
                      • Appendix – Methodology and Abbreviations

                        • Methodology
                          • Abbreviations

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