2024
0
India Fragrances and Deodorants Market Report 2024
2024-04-10T09:01:39+01:00
REPA1494574_CE01_468A_B207_27FDA7A73D32
2195
172237
[{"name":"Deodorants","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/deodorants"},{"name":"Fragrances","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/fragrances"}]
Report
en_GB
Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst – Beauty and…

India Fragrances and Deodorants Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.

Twinkle Behl, Research Analyst – Beauty and Personal Care, India

Table of Contents

  1. executive summary

    • Key issues covered in this report
    • Graph 1: fragrance* and deodorant launches, 2019-24
  2. Key trends and market factors

    • The deodorant category needs a reset
    • Graph 2: share of deodrant launches, by date published, 2019-24
    • Graph 3: select functional claims in deodorant launches, 2019-24
    • Indian brands are innovating with affordable perfumes
    • Graph 4: fragrance product launches, by price in US dollar group, 2019-24
    • Indian men are increasingly emphasising grooming
    • Graph 5: top five important factors while purchasing men's grooming products, 2022
  3. what consumers want and why

    • Graph 6: any use of fragrance and deodorant products, 2024
    • Increase deodorant usage with advanced functional claims
    • Graph 7: occasional usage of deodorants in the past six months, 2024
    • Graph 8: agreement towards willingness to pay more for deodorants with odour-neutralising claims, 2024
    • Graph 9: deodrant users' association with perfumes and deodrants, 2024
    • Graph 10: deodorant product launches with odour-neutralising claim, by select countries*, 2019-24
    • Graph 11: agreement towards paying more deodorants designed for certain body parts, 2024
    • Graph 12: agreement towards deodorants not reducing or preventing sweating, 2024
    • Graph 13: deodorant product launches, by anti-perspirant claim, 2019-24
    • Graph 14: agreement towards using deodorants in summers, 2024
    • Enhance value of the perfume category
    • Graph 15: top attribute associated with perfumes, 2024
    • Graph 16: fragrance launches by select fragrance groups, 2019-24
    • Graph 17: top three purchase drivers for fragrances and deodorants, 2024
    • Graph 18: behaviour towards fragrance and deodorant products that provide skincare benefits, 2024
    • Graph 19: purchase drivers for fragrance and deodorant products, 2024
    • Bolster usage of aftershaves by focusing on scent
    • Graph 20: top five attributes associated with aftershave, 2024
    • Graph 21: long-lasting scents as a purchase drive for fragrance and deodorant products, 2024
    • Graph 22: aftershave* product launches with long-lasting claim, 2019-24
    • Graph 23: exciting product formats (eg sprays) as a purchase driver for fragrance and deodorant products, 2024
    • Graph 24: awareness of perfume formats, 2024
  4. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

    Click to show report
    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch