2023
0
France Beauty and Personal Care Retailing Market Report 2023
2023-04-04T04:04:52+01:00
REP13EA37BC_C05E_4308_A38B_CC0C1FF63195
1095
162106
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
"The beauty retail sector in France was heavily penalized by the health crisis, but looks to be regaining momentum. The end of obligatory face coverings, the return to face-to-face working…
  1. /
  2. All Industries
  3. /
  4. Retail
  5. /
  6. Health and Beauty Retail
  7. /
  8. France Beauty and Personal Care Retailing Market Report 2023

France Beauty and Personal Care Retailing Market Report 2023

Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

“The beauty retail sector in France was heavily penalized by the health crisis, but looks to be regaining momentum. The end of obligatory face coverings, the return to face-to-face working and growth in tourist numbers have all had a positive effect on demand for beauty products. But a new threat is now weighing down the market: soaring inflation and its consequences for household purchasing power. In the short-term, retailers need to find ways to communicate value in its various forms to their customers, but they should also be looking to the future and how new technology can help them enhance the shopping experience, both in-store and online. Services such as individual consultations and virtual try-ons can attract an increasingly well-informed consumer looking for personalised beauty solutions.”

– Natalie Macmillan, Senior European Retail Analyst, March 2023

Key issues covered in this Report:

  • The impact of the cost of living crisis on the beauty and personal care sector and how savvy shopping consumers are adapting
  • Channels used to shop for beauty and personal care goods and which retailers they use
  • Key strategies adopted by consumers to cut back on beauty and personal care spending during the cost of living crisis
  • Attitudes of beauty and personal care shoppers towards areas of innovations among retailers.
Collapse All
  1. Overview

      • Key issues covered in this Report
        • Market context
          • Areas covered in this Report
          • Executive Summary

              • The five-year outlook for BPC retailing
                • Figure 1: France: Outlook for BPC retailing, 2023-28
              • The market
                • A complex economic and commercial environment
                  • Spending on BPC rebounded in 2021, but has not reached pre-pandemic levels
                    • Figure 2: France: Consumer spending on beauty and personal care goods (including VAT), 2016-22
                  • Beauty specialists’ sales recover
                    • Figure 3: France: Health & beauty specialists’ sales (excluding VAT), 2016-24
                  • Increasingly diverse online channel continues to grow for BPC shopping
                    • The consumer
                      • 92% of consumers purchase beauty and personal care products
                        • Figure 4: France: Products purchased in the last year, 2022
                      • Grocery retailers the most popular destination for buying BPC
                        • Figure 5: France: Where they purchased beauty and personal care items in the last 12 months, 2022
                      • Stockpiling, shopping around for the best prices and opting for lower-priced products
                        • Figure 6: France: beauty and personal care products buyers cost savings measures, 2022
                      • Efforts to minimise packaging waste will win customer loyalty
                        • Figure 7: France: attitudes to innovations, 2022
                      • Convenience of one stop BPC destination makes supermarkets appeal
                        • Figure 8: France: attitudes to innovations, 2022
                      • Companies and brands
                        • Figure 9: France: Leading beauty specialists: shares of all beauty specialists’ sales, 2021
                    • Issues and insights

                      • How can BPC retailers in France help their customers through the income squeeze?
                        • How can BPC retailers reach their future customers?
                          • Emphasise pleasure and fun
                            • Use social media
                              • Find new ways for consumers to interact and engage with beauty
                                • Build a community
                                • The market

                                  • Spending rebounded in 2021, but has not reached pre-pandemic levels
                                    • Figure 10: France: Consumer spending on beauty and personal care (including VAT), 2017-22
                                  • Beauty specialists’ sales recover
                                    • Figure 11: France: Health & beauty specialists’ sales (excluding VAT), 2017-24
                                  • Channels to market
                                  • Market drivers

                                    • Inflation and the Ukraine conflict are holding back economic growth
                                      • Figure 12: France: key economic projections, annual percentage change, 2019-25
                                    • A government “shield” on energy price rises is protecting consumers to some degree
                                      • But consumer spending power is still constrained
                                        • Figure 13: France: Financial confidence trend data, 2022-23
                                        • Figure 14: France: Anticipated behaviour changes as a result of rising prices, 2022-23
                                      • Soaring inflation in personal care
                                        • Figure 15: France: Consumer prices * of personal care items, Annual % change, 2017-22
                                        • Figure 16: France: Consumer price inflation (HICP *) on personal care products and services, annual % change, 2021- 23
                                      • The income squeeze is affecting BPC shopping behaviours
                                        • Figure 17: France: Income Squeeze Shopping Behaviours in BPC, 2022
                                      • Beauty trends
                                        • The impact of social networks on the consumption of beauty products
                                          • Figure 18: France: Beauty/grooming routine behaviours, 2023
                                        • Digital lifestyles may impact demand
                                          • Figure 19: France: Beauty/grooming routine behaviours, 2023
                                        • Sustainability issues are still important
                                          • Figure 20: France: Sustainability behaviours in BPC, 2022
                                      • Purchasing of beauty and personal care products

                                          • Figure 21: France: Products purchased in the last year, 2022
                                        • Women aged 16-34 biggest purchasers
                                          • Figure 22: France: beauty and personal care products buyers by gender and age, 2022
                                      • Channels used to purchase BPC products

                                        • Consumers shop mostly in-store for beauty and personal care products
                                          • Figure 23: France: in-store and online buyers of beauty and personal care products, 2022
                                        • Delivery key to younger online beauty shoppers’ purchasing decisions
                                          • Figure 24: France: in-store and online buyers of beauty and personal care products, by age, 2022
                                      • Retailers shopped at for beauty and personal care products

                                        • Grocery retailers the most popular destination for buying BPC
                                          • Figure 25: France: Where they purchased beauty and personal care items in the last 12 months, 2022
                                        • Amazon popular among all consumers
                                          • Figure 26: France: retailer used to purchase beauty and personal care products, by net monthly household income, 2022
                                      • How consumers would cut back on BPC product spending

                                        • Stockpiling, shopping around for the best prices and opting for lower-priced products
                                            • Figure 27: France: beauty and personal care products buyers cost savings measures, 2022
                                            • Figure 28: France: beauty and personal care products buyers cost savings measures, 2022
                                        • Attitudes towards innovations in BPC products and retailing

                                          • Efforts to minimise packaging waste will win customer loyalty
                                              • Figure 29: France: attitudes to innovations, returning packaging for reward, 2022
                                            • Convenience of one stop BPC destination makes supermarkets appeal
                                              • Figure 30: France: attitudes to innovations, wider availability of premium brands, 2022
                                            • Pressure on premium brands to deliver greater value
                                              • Figure 31: France: attitudes to innovations, value products equally effective, 2022
                                            • Overwhelmed by choice and looking for shortcuts
                                              • Figure 32: France: attitudes to innovations, demos and reviews online are helpful, 2022
                                          • Companies and brands

                                            • An overview of the key players
                                              • 2022 sees post-pandemic rebound
                                                • Digital technology is building omnichannel integration and the in-store experience
                                                  • Eco-credentials influence store designs
                                                    • Refillables
                                                      • Figure 33: France: Leading beauty specialists, sales, 2019-21
                                                      • Figure 34: France: Leading beauty specialists, outlets, 2019-21
                                                    • Pharmacies and parapharmacies
                                                    • Market shares

                                                        • Figure 35: France: Leading beauty specialists: shares of all beauty specialists’ sales, 2019-21
                                                      • Online shopping behaviours persist in BPC post-pandemic
                                                        • Sephora leads online as well as in-store
                                                          • Figure 36: France: search interest on Google, selected BPC retailers, 12 months, 2022- 23
                                                      • Appendix: Data sources, research methodology and abbreviations

                                                        • Abbreviations
                                                          • Consumer research methodology
                                                            • Data sources

                                                            Why Choose Mintel?

                                                            Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

                                                            Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

                                                            • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
                                                            • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
                                                            • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
                                                            • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

                                                            Take a look at a sample PDF report below:

                                                            Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
                                                            £ 1,095 (Excl.Tax)
                                                            • Instant access when you pay by credit card
                                                            • Save up to 20% when you purchase multiple reports
                                                            Buy now

                                                            Is this report right for you?

                                                            From consumer reports to customised growth strategies. We have an option to suit your business requirements.

                                                            Find out more

                                                            Popular Related Reports

                                                            Global Outlook on Sustainability: A Consumer Study 2024-25

                                                            £ 5,000£ 21,600

                                                            Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

                                                            Find out more

                                                            France Amazon: Creating an Ecosystem Market Report 2023

                                                            £ 2,195

                                                            "Amazon is the largest non-food retailer in France, but it is significantly less used by shoppers in that country than in the other markets in our research. There...

                                                            Find out more

                                                            France Online Grocery Retailing Market Report 2023

                                                            £ 1,095

                                                            “Shopping online for groceries is well established in France, but the sector is dominated by the ‘Drive’ click&collect model. The huge boost to demand from the pandemic resulted...

                                                            Find out more

                                                            France Beauty and Personal Care Retailing Market Report 2024

                                                            £ 1,095

                                                            BPC purchases as an affordable treat and the search for value are boosting sales. Innovation and progress in sustainability will keep shoppers interested. Natalie Macmillan, European Analyst -...

                                                            Find out more

                                                            France Ethical Retailing Market Report 2023

                                                            £ 1,095

                                                            "Businesses have a lot to think about when it comes to the broad concept of ethical retailing, with issues ranging from sustainability and efforts to counter climate change...

                                                            Find out more

                                                            France Supermarkets Market Report 2023

                                                            £ 1,095

                                                            Inflation on food remains high, but savvy shopping is widespread. Discounters are thriving, but there are opportunities for retailers in own label and technology.Natalie Macmillan, European Analyst...

                                                            Find out more

                                                            Trusted by global industry leaders

                                                            There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

                                                            However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

                                                            Stephen Taylor-Brown, Managing Director, Abacus

                                                            Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

                                                            Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

                                                            Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

                                                            At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

                                                            Alana Gavin, VP Research and Insights, Jackman

                                                            Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

                                                            When carrying out background research, I find Mintel an excellent starting point.

                                                            The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

                                                            Ben Zeidler, Director - Research and Analytics, Tenth Wave

                                                            We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

                                                            Mintel gives us all that. It’s a great brand and one that is trusted by clients.

                                                            Marie Stafford, European Director, The Innovation Group, Wunderman Thompson

                                                            Is this report right for you?

                                                            From consumer reports to customised growth strategies. We have an option to suit your business requirements.

                                                            Find out more