France Beauty and Personal Care Retailing Market Report 2024
BPC purchases as an affordable treat and the search for value are boosting sales. Innovation and progress in sustainability will keep shoppers interested.
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- Key issues covered in this Report
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Executive Summary
- Opportunities for beauty and personal care retailers
- Market dynamics and outlook
- Graph 1: specialist beauty* retailers’ sales (excl VAT), 2018-25
- What consumers want and why
- Graph 2: BPC products purchased, by gender, 2023
- Graph 3: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2023
- Graph 4: reasons for shopping for BPC in-store vs online, by age group, 2023
- Graph 5: agreement that “brands should be more transparent about the environmental impact of their products”, by age and gender, 2023
- Graph 6: attitudes to social media when shopping for BPC, by generation, 2023
- Retailer activity
- Graph 7: leading BPC retailers market shares, 2022
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Market Dynamics
- Consumer spending on BPC
- Graph 8: spending on BPC (including VAT), 2018-23
- Graph 9: spending on BPC (including VAT), 2010-14
- Specialist BPC retailers’ sales
- Graph 10: specialist cosmetics and perfumery retailers’ sales, 2018-25
- Channels to market
- Macroeconomic factors
- Graph 11: inflation on personal care goods, 2017-23
- Graph 12: inflation (HICP) on BPC* items, 2021-24
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What Consumers Want and Why
- What they buy
- Graph 13: beauty and personal care products purchased, 2023
- Graph 14: beauty and personal care products purchased, 2023 vs 2021
- Graph 15: beauty and personal care products purchased, by gender, 2023
- Graph 16: change in numbers of men shopping for BPC categories, 2023 vs 2021
- How they shop
- Graph 17: channels used to purchase beauty and personal care products in the last 12 months, 2023
- Graph 18: participation in online shopping for BPC, by generation, 2023
- Where they shop
- Graph 19: channels shopped at for beauty and personal care products in-store or online in the last 12 months, 2023
- Graph 20: cross of product categories bought, by channels shopped at for BPC products (in-store or online) in the last 12 months, 2023
- Graph 21: channels shopped at for BPC products in-store or online in the last 12 months (NET), by generation, 2023
- Graph 22: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2023
- Graph 23: Sephora shoppers, 2023
- Graph 24: Yves Rocher shoppers, 2023
- What encourages people to shop in-store
- Graph 25: reasons for shopping for beauty/personal care products in-store instead of online in the last 12 months, 2023
- Graph 26: reasons for shopping for beauty/personal care products in-store instead of online in the last 12 months, by income, 2023
- Graph 27: reasons for shopping for beauty/personal care products in-store instead of online in the last 12 months, by gender, 2023
- Attitudes to shopping for beauty and personal care
- Graph 28: attitudes towards shopping for BPC products, 2023
- Graph 29: attitudes towards dupes in BPC, by age and gender, 2023
- Graph 30: attitudes to shopping for BPC via social media platforms, by generation, 2023
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Retailer Activity
- Key metrics and market share
- Market shares
- Graph 31: leading BPC retailers’ market share summary, 2022
- Online
- Launch activity and innovation
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Appendix
- Supplementary data – market dynamics
- Report scope and definitions
- Methodology
- Sources
BPC purchases as an affordable treat and the search for value are boosting sales. Innovation and progress in sustainability will keep shoppers interested.
Natalie Macmillan, European Analyst – Retail
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