2020
0
France Clothing Retailing Market Report 2020
2020-11-27T03:00:51+00:00
OX994470
1095
128011
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Report
en_GB
“The fallout from the COVID-19 epidemic has shaken up and destabilised the French fashion retail sector, which was already in crisis. Winners will include the most successful online operations of…

France Clothing Retailing Market Report 2020

£ 1,095 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Clothing Retailing – France market including the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Spending on clothing in France has declined in all but one of the last five years and stood at €35.5 billion in 2019, €800 million smaller than in 2015. The sector’s share of spending and its share of all retail sales has been dropping. Clothing retail has been subject to some cutthroat competition. More spending has been moving online and chains such as Zara and Primark are thriving, with their winning combination of fashionability and price. Many long-standing high-street names have been struggling and the COVID-19 epidemic has proved to be the final straw for some, including several of the former market leader, Vivarte’s chains, the largest of which is La Halle. We estimate that around 13% of all spending on clothing passed online in 2019 and this may have increased to nearer 20% over 2020 as a result of two lockdowns and ongoing restrictions on society.

Expert analysis from a specialist in the field

Written by Natalie Macmillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The fallout from the COVID-19 epidemic has shaken up and destabilised the French fashion retail sector, which was already in crisis. Winners will include the most successful online operations of both pureplayers and store-based retailers, as well as sports retailers. There will be plenty of losers however. Some big names have already been pushed over the edge and we expect to see further store closures and business failures as many do not have the resources to adapt to the ‘new normal’ trading conditions that will prevail as the crisis pans out
Natalie Macmillan
Senior European Retail Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
        • Executive summary

            • The market
              • The economy
                • Consumer spending
                  • Figure 1: France: Consumer spending on clothing and footwear (incl. VAT), 2015-20 (f)
                • Sector size and forecast
                  • Figure 2: France: Specialist clothing retailers, sales (excluding VAT), 2014-20
                • Channels of distribution
                  • Figure 3: France: Estimated distribution of spending on clothing and footwear by channel, 2019
                • Companies and brands
                  • Key metrics
                    • Market shares
                      • Figure 4: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2019
                    • Online
                      • The consumer
                        • How they shop for clothes
                          • Figure 5: France: Channels used for buying clothes in the last 12 months, June 2020
                        • Where they shop for clothing
                          • Figure 6: France: retailers used for buying clothing in the last 12 months, June 2020
                        • Clothes shopping behaviours relating to COVID-19
                          • Figure 7: France: clothing related behavioural changes during the Covid-19 epidemic, June 2020
                      • The Impact of COVID-19 on Clothing Retailing

                        • Short, medium and long-term impact on the sector
                          • Figure 8: Short, medium and long term impact of COVID-19 on Clothing retailing, October 2020
                        • Opportunities and threats
                          • COVID-19 brings online to the forefront
                            • Figure 9: Decathlon’s ‘scan & go’ service, 2020
                          • Providing a feeling of shopping in-store from home
                              • Figure 10: Gucci’s personalised virtual shopping, June 2020
                            • Athleisure versus formalwear
                              • How COVID-19 will reshape the industry
                                • Sustainability in fashion gains further relevance
                                  • Figure 11: Zalando announces ‘Pre Owned’ category, 2020
                                • Risk of lower profitability due to discounts and promotions
                                  • Discounters strengthen their position in clothing
                                    • Figure 12: Aldi’s new fashion campaign in Germany, 2020
                                  • The forecast for clothing retailing improving from 2021
                                      • Figure 13: Europe Big Five: Total specialist clothing retailers’ sales and forecast, 2015-25
                                      • Figure 14: Europe Big Five: Total specialist clothing retailers’ sales and forecast, by country, 2015-25
                                    • The impact of COVID-19 on consumer behaviour across Europe
                                      • Concern about exposure to COVID-19 steady but showing signs of increasing
                                        • Figure 15: Europe: Those extremely worried about the risk of being exposed to COVID-19, March-October 2020*
                                      • Many cutting back on non-essential purchases
                                        • Time-limiting store visits places premium on in-store navigation
                                          • Many consumers reluctant to use cash
                                            • A big switch to online
                                              • Figure 16: Europe: Changes to shopping behaviour since the start of the COVID-19 outbreak, September/October 2020*
                                            • Clothing slips down the spending agenda
                                              • Figure 17: Europe: Net balance* of expected spending on selected items in the next month, September/October 2020**
                                            • Trying on clothing in-store remains an issue
                                              • Figure 18: Europe: people who would feel uncomfortable trying on clothing in-store, September/October 2020*
                                            • People not keen on handling/touching products in-store
                                              • Figure 19: Europe: people who would feel uncomfortable handling/touching products in-store, September/October 2020*
                                            • How the crisis is impacting on key consumer segments
                                              • Women and older age groups most concerned about the virus
                                                • Figure 20: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, September/October 2020*
                                              • Women and older age groups also trying to limit time in-store
                                                • Figure 21: Europe: consumers trying to limit the time they spend in-store, by gender and age, September/October 2020*
                                              • Youngest age groups most likely to be shopping more online
                                                • Figure 22: Europe: consumers shopping more online, by age and gender, September/October 2020*
                                              • COVID-19: Market context
                                                • UK
                                                  • France
                                                    • Germany
                                                      • Italy
                                                        • Spain
                                                        • Issues and insights

                                                          • Sports retailers look set to gain most from COVID-19
                                                            • How will online shape the fashion sector in the coming years?
                                                            • The market – Key takeaways

                                                              • France’s economy faces a contraction of 9% in 2020
                                                                • Fashion spending is hit hard by COVID-19
                                                                  • Clothing specialists may be one of the worst hit retail sectors by COVID-19
                                                                    • Specialists in decline as online eats into their market share
                                                                    • Consumer spending

                                                                      • The economy
                                                                        • Decline in clothing market looks set to continue
                                                                            • Figure 23: France: Consumer spending on clothing and footwear (including VAT), 2015-20
                                                                        • Sector size and forecast

                                                                          • Clothing specialists look set to be among the worst hit by COVID-19
                                                                              • Figure 24: France: Specialist clothing and footwear retailers, sales (excluding VAT), 2015-20
                                                                              • Figure 25: France: Specialist clothing and footwear retailers, forecast sales (excluding VAT), 2020-25
                                                                          • Inflation

                                                                              • Figure 26: France: Consumer prices * of clothing and footwear, Annual % change, 2015-19
                                                                              • Figure 27: France: Consumer prices * of clothing and footwear, Annual % change, January 2019 –August 2020
                                                                          • Channels of distribution

                                                                              • Figure 28: France: Estimated distribution of spending on clothing and footwear by channel, 2019
                                                                          • Companies and brands – Key takeaways

                                                                            • COVID-19 was the final straw for some
                                                                              • Inditex now the largest player after collapse of La Halle
                                                                                • A fragmented market
                                                                                  • Online boosted during lockdowns
                                                                                    • Amazon leads online but domestic retailers also popular
                                                                                    • Leading players

                                                                                      • Clear winners emerge
                                                                                        • Market leader Inditex bucks the trend
                                                                                          • Primark on the rise
                                                                                            • Zalando and other online-only players
                                                                                              • Old school retailers struggle
                                                                                                • La Halle
                                                                                                  • Kidiliz
                                                                                                    • Camaïeu
                                                                                                      • Others
                                                                                                        • Figure 29: France: Leading specialist clothing retailers, sales (excl. VAT), 2015-19
                                                                                                        • Figure 30: France: Leading specialist clothing retailers, outlets, 2015-19
                                                                                                      • Sales per outlet
                                                                                                        • Figure 31: France: Leading specialist clothing retailers, sales per outlet, 2015-19
                                                                                                    • Market shares

                                                                                                        • Figure 32: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2015-19
                                                                                                    • Online

                                                                                                      • Online activity
                                                                                                        • Figure 33: France: Broadband connections (percentage of households), 2014-19
                                                                                                      • Shopping for clothing online
                                                                                                        • Figure 34: France: Online purchasing, 2015-19
                                                                                                      • Online market size
                                                                                                        • Leading online players
                                                                                                          • Figure 35: France: Leading retailers’ estimated clothing and footwear sales online, 2018-19
                                                                                                      • The consumer – Key takeaways

                                                                                                        • Online shopping is growing most amongst younger men
                                                                                                          • Sports retailers take pole position
                                                                                                            • Kiabi and H&M are the leading specialists
                                                                                                              • Clothing purchases a low priority for most during COVID-19
                                                                                                              • How they shop for clothes

                                                                                                                • Penetration of online is growing most amongst men
                                                                                                                  • Figure 36: France: Channels used for buying clothes in the last 12 months, June 2020
                                                                                                                  • Figure 37: France: Online shopping for clothes in the last 12 months by gender, June 2020 and June 2019
                                                                                                                  • Figure 38: France: Online shopping for clothes in the last 12 months by age and gender, June 2020
                                                                                                                  • Figure 39: France: Channels used for buying clothes in the last 12 months, June 2020
                                                                                                                  • Figure 40: France: device used for online clothes purchases by age and gender, June 2020
                                                                                                              • Where they shop for clothes

                                                                                                                • Store-based specialists remain dominant
                                                                                                                  • Figure 41: France: Stores used to shop for clothing, combined nets, June 2020
                                                                                                                • Clothing specialists
                                                                                                                  • Figure 42: France: Specialist retailers used for buying clothing in the last 12 months, June 2020
                                                                                                                • Customer profiles
                                                                                                                  • Figure 43: France: Specialist retailers used for buying clothing in the last 12 months, June 2020
                                                                                                                • Non-specialists
                                                                                                                  • Sports retailers win first prize
                                                                                                                    • Amazon less important than in other markets
                                                                                                                      • One-third buy clothes in supermarkets and hypermarkets
                                                                                                                        • Department stores on the up
                                                                                                                          • Figure 44: France: Non-Specialist retailers used for buying clothing in the last 12 months, June 2020
                                                                                                                      • Clothes shopping behaviours relating to COVID-19

                                                                                                                          • Figure 45: France: clothing shopping behaviours during the COVID-19 epidemic, June 2020
                                                                                                                          • Figure 46: France: clothing shopping behaviours during the COVID-19 epidemic, by gender, June 2020
                                                                                                                          • Figure 47: France: clothing shopping behaviours during the COVID-19 epidemic amongst women, June 2020
                                                                                                                        • Clothes shopping behaviours by retailer used
                                                                                                                          • Figure 48: France: Selected clothing shopping behaviours during the COVID-19 epidemic by retailer shopped, June 2020
                                                                                                                      • Appendix – Research methodology, data sources and abbreviations

                                                                                                                        • Abbreviations
                                                                                                                          • Data sources
                                                                                                                          • C&A

                                                                                                                              • What we think
                                                                                                                                • New store concept to tempt customers through the door
                                                                                                                                  • New concession format to replace no longer sustainable standalone stores
                                                                                                                                    • A leader in fashion sustainability
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 49: C&A: Estimated group sales performance, 2015/16-2019/20
                                                                                                                                          • Figure 50: C&A: Estimated outlet data, 2015/16-2019/20
                                                                                                                                        • Retail offering
                                                                                                                                        • H&M Hennes & Mauritz

                                                                                                                                            • What we think
                                                                                                                                              • New hyper-local store concept
                                                                                                                                                • Custom-made perfect fit jeans
                                                                                                                                                  • Online expansion giving more customers more options to access its brands
                                                                                                                                                    • Livestreaming shopping events
                                                                                                                                                      • Fashion rental and re-sale point towards an increased focus on sustainability
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                              • Figure 51: H&M Hennes & Mauritz: Group financial performance, 2014/15-2018/19
                                                                                                                                                              • Figure 52: H&M Hennes & Mauritz: Outlet data, 2014/15-2018/19
                                                                                                                                                            • Retail offering
                                                                                                                                                            • Grupo Inditex

                                                                                                                                                                • What we think
                                                                                                                                                                  • A global business
                                                                                                                                                                    • Upsizing stores
                                                                                                                                                                      • Online a big opportunity for growth
                                                                                                                                                                        • Technology at the heart of the business
                                                                                                                                                                          • Flexible and responsive approach to production helped it cope with COVID
                                                                                                                                                                            • Sustainability is key to future
                                                                                                                                                                              • Where now?
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                    • Figure 53: Grupo Inditex: Group financial performance, 2015/16-2019/20
                                                                                                                                                                                    • Figure 54: Grupo Inditex: Sales by brand, 2019/20
                                                                                                                                                                                    • Figure 55: Grupo Inditex: Outlet data, 2015/16-2019/20
                                                                                                                                                                                    • Figure 56: Grupo Inditex: Outlet numbers by brand, 2019/20
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                  • Primark/Penneys

                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • Missing out on online sales costs the brand millions in lost revenue
                                                                                                                                                                                          • A must-visit destination for consumers shopping for clothes in-store
                                                                                                                                                                                            • Cut-price fashion
                                                                                                                                                                                              • New eco-conscious fashion, homeware and beauty collection
                                                                                                                                                                                                • First ever sportswear collaboration
                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                      • Figure 57: Primark/Penneys: Group financial performance, 2015/16-2019/20
                                                                                                                                                                                                      • Figure 58: Primark/Penneys: Outlet data, 2015/16-2019/20
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                    • Zalando

                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                          • Taking the guesswork out of size and fit
                                                                                                                                                                                                            • Customers can now tailor their experience by following their favourite brands
                                                                                                                                                                                                              • Boosting sustainability credentials with eco-friendly offering and second-hand platform
                                                                                                                                                                                                                • Expanding luxury ranges to meet demand among younger consumers
                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                      • Figure 59: Zalando: Group financial performance, 2015-19
                                                                                                                                                                                                                      • Figure 60: Zalando: key metrics, 2017-H1 2020
                                                                                                                                                                                                                    • Retail offering

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