2020
0
France Department Stores Market Report 2020
2020-08-27T15:38:19+01:00
OX994454
1095
122935
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Report
en_GB
“According to our consumer research only 28% of French adults had shopped at a department store over the last year, and this was as low as 16% in some regions.

£ 1,095 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Department Stores: Inc Impact of COVID-19 – France market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The French department store sector is essentially a duopoly, with Galeries Lafayette the largest chain, followed by Printemps, approximately two-thirds the size. Two smaller retailers, BHV and Le Bon Marché, operate solely in Paris. The sector had broadly recovered from the impact of the downturn in tourism that followed the terrorist attacks in Paris and Nice in 2015 and 2016 and 2019 was a relatively good year for all players. Galeries Lafayette opened three outlets during the year including a high-tech new store on the iconic Champs Elysées and both retailers developed partnerships with third party brands.

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Expert analysis from a specialist in the field

Written by Natalie MacMillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

According to our consumer research only 28% of French adults had shopped at a department store over the last year, and this was as low as 16% in some regions. Three-quarters of those people that had shopped there said they found department stores expensive. Foreign tourists are to some extent the lifeblood of the French department stores, and so the hit to international travel from COVID-19 along with the domestic impact means that the outbreak will make conditions extremely difficult for these retailers. Natalie MacMillan
Senior European Retail Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Areas covered in this Report
        • Executive Summary

            • The market
              • Consumer spending
                • Sector size and forecast
                  • Figure 1: France: department stores, estimated sector sales (excl VAT), 2015-19
                • Companies and brands
                  • Key metrics
                    • Market shares
                      • Figure 2: France: leading department store retailers’ shares of mixed goods retailers’ sales, 2019
                    • Online
                      • The consumer
                        • Where they shop
                          • Figure 3: France: department stores shopped at in the last 12 months, January 2020
                          • Figure 4: France: usage of department stores in the last 12 months, by age and gender, January 2020
                        • Online shopping
                          • Figure 5: France: online shopping at department stores in the last 12 months, by age and gender, January 2020
                        • What they buy
                          • Figure 6: France: products bought in department stores in the last 12 months, January 2020
                        • Attitudes to shopping at department stores
                          • Figure 7: France: attitudes to shopping at department stores, January 2020
                        • What we think
                        • The Impact of COVID-19 on Department Stores

                          • Short, medium and long-term impact on the sector
                            • Figure 8: Short, Medium and long term impact of COVID-19 on Department Stores, May 2020
                          • Opportunities and threats
                            • Repercussions of COVID-19 could be permanent in some countries
                              • Social distancing measures will change the experience and retailers must react
                                • Figure 9: OpenTable retail slot booking system, San Francisco, May 2020
                              • Disruption to tourism will hit department stores
                                • Strong online business is key to survival
                                  • Adapting services to the ‘new-norm’
                                    • Community, co-operation and ethical considerations come to the fore
                                      • Impact on the department store sector
                                        • Loss of tourism and local shoppers will hit department stores hard
                                          • Forecast
                                              • Figure 10: Europe: Department stores market size and forecast, 2015-24
                                              • Figure 11: Europe: Detailed Department stores market size and forecast, by country, 2014-24
                                            • The impact of COVID-19 on consumer behaviour across Europe
                                              • Figure 12: Europe: Those extremely worried about the risk of being exposed to COVID-19, March and April 2020*
                                              • Figure 13: Europe: Those extremely worried about how the outbreak will affect their lifestyle, March and April 2020*
                                              • Figure 14: Europe: Changes made to lives as a result of the COVID-19, April 2020*
                                            • People expect to spend less on key categories sold by department stores
                                              • Figure 15: Europe: Net balance of expected spending* on categories sold by department stores, April 2020**
                                            • How the crisis will affect key consumer segments
                                              • Concern about infection and changes to lifestyle both increase with age
                                                • Figure 16: Europe: Those extremely worried about the risk of being exposed to COVID-19, by age, April 2020*
                                              • Across Europe spending patterns will be subdued in the short term
                                                • Figure 17: Europe: Net balance of expected spending* on beauty and toiletries, by age, April 2020**
                                                • Figure 18: Europe: Net balance of expected spending* on clothing and accessories, by age, April 2020**
                                              • Men are more likely to spend more on clothing, women on beauty & personal care
                                                • Figure 19: Europe: Net balance of expected spending* on beauty and toiletries, by gender, April 2020**
                                                • Figure 20: Europe: Net balance of expected spending* on clothing and accessories, by gender, April 2020**
                                              • Increase in online shopping varies across countries
                                                  • Figure 21: Europe: Proportion of shoppers who increased their online shopping, April 2020*
                                                • The shift to online entails more than just having an online shop
                                                  • COVID-19: Market context
                                                    • United Kingdom
                                                      • France
                                                        • Germany
                                                          • Italy
                                                            • Spain
                                                            • Issues and Insights  

                                                              • COVID-19 set to have major impact on French department store sales
                                                                • Department stores must reduce reliance on Paris and foreign tourists
                                                                  • The facts
                                                                    • The implications
                                                                      • Rental and secondhand a potential new revenue stream
                                                                        • The facts
                                                                          • The implications
                                                                          • The Market – What You Need to Know

                                                                            • 2020 set to be a moderately good year for the French economy
                                                                              • Key department store spending areas are low growth
                                                                                • Department store sector has returned to growth after stalling in 2016
                                                                                  • Threats to the sector
                                                                                  • Consumer Spending

                                                                                    • Social unrest at the end of the year dampens 2019 economic growth
                                                                                      • Huge uncertainty for 2020
                                                                                        • Weak spending growth in key department store categories
                                                                                            • Figure 22: France: consumer spending on key department store product categories (incl. VAT), 2015-19
                                                                                        • Sector Size and Forecast

                                                                                          • Department store sector size
                                                                                            • Figure 23: France: department stores, estimated sector sales (excluding VAT), 2015-19
                                                                                          • Mixed goods retailers sector
                                                                                            • Figure 24: France: mixed goods retailers, sales (excluding VAT), 2015-19
                                                                                            • Figure 25: France: mixed goods retailers, forecast sales (excluding VAT), 2020-24
                                                                                          • Threats to the French department store sector
                                                                                            • The impact of the Coronavirus
                                                                                              • Structural change in the luxury market
                                                                                                • Growing competition from pureplay luxury retail platforms
                                                                                                • Companies and Brands – What You Need to Know

                                                                                                  • A duopoly focused on Paris
                                                                                                    • COVID-19 a real threat to the sector
                                                                                                      • Looking for growth internationally
                                                                                                        • Combined market share is down
                                                                                                          • Catching up online
                                                                                                          • Leading Players

                                                                                                              • Dependence on Paris and tourists
                                                                                                                • Flagships are more than just department stores
                                                                                                                  • International expansion
                                                                                                                    • Galeries Lafayette pulling ahead online
                                                                                                                      • Partnerships develop omnichannel offer
                                                                                                                        • A new rival, La Samaritaine due to open in spring 2020
                                                                                                                          • Figure 26: France: leading department store retailers, sales, 2015-19
                                                                                                                          • Figure 27: France: leading department store retailers, outlets, 2015-19
                                                                                                                          • Figure 28: France: leading department store retailers, sales per outlet, 2015-19
                                                                                                                      • Market Shares

                                                                                                                          • Figure 29: France: Leading department store chain’s shares of mixed goods retailers’ sales, 2015-19
                                                                                                                      • Online

                                                                                                                        • Online activity
                                                                                                                          • Figure 30: Europe: online buyers in last 12 months, by country, 2015-19
                                                                                                                        • Luxury shopping online
                                                                                                                          • Leading online players
                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                            • A minority interest
                                                                                                                              • Galeries Lafayette leads
                                                                                                                                • Core shoppers are younger, male and more affluent
                                                                                                                                  • Online shopping
                                                                                                                                    • Core categories under pressure
                                                                                                                                      • Leisure and experiences rank highly
                                                                                                                                      • Where They Shop

                                                                                                                                        • Only a quarter shop at department stores
                                                                                                                                            • Figure 31: France: department stores shopped at in the last 12 months, January 2020
                                                                                                                                          • But over 40% of residents in the Paris region shop there
                                                                                                                                            • Figure 32: France: usage of department stores in the last 12 months by region, January 2020
                                                                                                                                          • The younger and wealthier are the core customers
                                                                                                                                            • Figure 33: France: usage of department stores in the last 12 months, by age, gender and affluence, January 2020
                                                                                                                                            • Figure 34: France: usage of department stores in the last 12 months, by age and gender, January 2020
                                                                                                                                          • Online shoppers at department stores
                                                                                                                                            • Figure 35: France: online shopping at department stores in the last 12 months, by age and gender, January 2020
                                                                                                                                        • What They Buy

                                                                                                                                            • Figure 36: France: products bought in department stores in the last 12 months, January 2020
                                                                                                                                          • What people buy is influenced by gender
                                                                                                                                            • Figure 37: France: products bought in department stores in the last 12 months, January 2020
                                                                                                                                        • Attitudes to Shopping at Department Stores

                                                                                                                                            • Exclusivity is a key driver
                                                                                                                                              • A leisure destination
                                                                                                                                                • But perceptions of high pricing
                                                                                                                                                  • Figure 38: France: attitudes to department stores, January 2020
                                                                                                                                                • Attitudes by department store used
                                                                                                                                                  • Figure 39: France: attitudes to department stores, Galeries Lafayette and Printemps, January 2020
                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                • Abbreviations
                                                                                                                                                  • Data sources
                                                                                                                                                  • Galeries Lafayette

                                                                                                                                                      • What we think
                                                                                                                                                        • Diversification to build the business
                                                                                                                                                          • Looking forward – expansion continues
                                                                                                                                                            • But reliance on tourism makes the group vulnerable
                                                                                                                                                              • Smaller stores
                                                                                                                                                                • Company background
                                                                                                                                                                  • Company performance
                                                                                                                                                                    • Figure 40: Galeries Lafayette department stores (France): Sales performance, 2015-19
                                                                                                                                                                  • France
                                                                                                                                                                    • International
                                                                                                                                                                      • Figure 41: Galeries Lafayette Department stores (France): Outlet data, 2015-19
                                                                                                                                                                    • Bazarchic
                                                                                                                                                                      • La Redoute
                                                                                                                                                                        • Louis Pion
                                                                                                                                                                          • Retail offering
                                                                                                                                                                          • Printemps

                                                                                                                                                                              • What we think
                                                                                                                                                                                • A new era?
                                                                                                                                                                                  • Targeting expansion and growth
                                                                                                                                                                                    • Lagging online
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • Figure 42: Printemps department stores: Estimated group sales performance, 2015/16-2019/20
                                                                                                                                                                                          • Figure 43: Printemps department stores: outlet data, 2015/16-2019/20
                                                                                                                                                                                        • Retail offering

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