“The French DIY market has seen two exceptional years of growth as a result of the COVID-19 pandemic and is well placed to capitalise on the ongoing focus amongst consumers on their home environment. Although we expect the cost of living crisis to hold back growth in 2022, there are many opportunities for retailers that are prepared to innovate and think outside the box. Retailers should look to build relationships with new DIYers, who are enthusiastic but lack skills, with services that can help DIWM (do-it-with-me).
Rising energy prices and government support for energy-efficient home improvements, will rouse interest in ways to save energy and make running a home more efficient, while concerns about sustainability will filter through into buying decisions in many categories. Some retailers are developing platforms for customers to find appropriate experts and tradespeople, using trust and loyalty to their brand to give people confidence to take on projects. Future success may require a hybrid model, where professional services are combined with selling DIY products and teaching customers how to use them”
– Natalie Macmillan, Senior European Retail Analyst, June 2022
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