2021
0
France DIY Retailing Market Report 2021
2021-06-16T04:12:09+01:00
OX1050243
1095
139509
[{"name":"DIY","url":"https:\/\/store.mintel.com\/industries\/household-home\/diy"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“The French DIY market experienced a pivotal year in 2020, with the various confinements accelerating existing trends, which offer many long-term growth opportunities for retailers of DIY and home improvement…

France DIY Retailing Market Report 2021

£ 1,095 (Excl.Tax)

Report Summary

“The French DIY market experienced a pivotal year in 2020, with the various confinements accelerating existing trends, which offer many long-term growth opportunities for retailers of DIY and home improvement products. Online sales have grown significantly, especially at the store-based specialists, and many new customers have been recruited, particularly younger ones, with enthusiasm and confidence. A growing tendency to shop more locally is leading to the development of newer formats that can flex according to local needs. There has been further consolidation with the acquisition of pureplayer bricoprive.com by the business behind Bricomarché and Bricocash, and we would not be surprised to see further moves from retailers as they seek tov to enhance their now crucial omni-channel capabilities”
– Natalie Macmillan, Senior European Retail Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behaviour and the DIY retailing market
  • How the market will fare post-COVID-19
  • The performance of the major retailers in 2020
  • DIY shopping behaviours and attitudes to home improvement innovations.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Areas covered in this Report
            • Figure 1: Coicop classifications used for the Mintel market size
        • Executive Summary

            • The market
              • Consumer spending
                • Figure 2: France: estimated consumer spending on DIY products (including VAT), 2016-20
              • Sector size and forecast
                • Channels of distribution
                  • Companies and brands
                    • Key metrics
                      • Emerging trends
                        • Market shares
                          • Figure 3: France: leading specialist DIY retailers: shares of all specialist DIY retailers’ sales, 2020
                        • Online
                          • The consumer
                            • Who shops for DIY
                              • Figure 4: France: engagement in DIY shopping, by gender and age, March 2021
                            • Where they shop for DIY products
                              • Figure 5: France: retailers used to purchase DIY products in the last 12 months, in-store or online, March 2021
                            • COVID-19 related attitudes and behaviours in DIY
                              • Figure 6: France: COVID-19 related attitudes and behaviours in DIY, March 2021
                            • Interest in DIY innovations
                                • Figure 7: France: interest in DIY innovations, March 2021
                            • The Impact of COVID-19 on DIY Retailing

                              • Short, medium and long term impact on the sector
                                • Figure 8: Short, medium and long term impact of COVID-19 on DIY retailing, May 2021
                              • Opportunities and threats
                                • Online advances by several years due to COVID-19 restrictions
                                  • Leveraging the power of technology to enhance service
                                    • AR can help customers visualise the products in situ
                                      • Using apps to ride on the convenience trend
                                        • COVID-19 brings a wave of new demand
                                          • New store formats, new opportunities
                                            • Concessions provide opportunities with one-stop shoppers
                                              • Smaller specialists could suffer
                                                • Competition from online and non-specialists is greater than ever
                                                  • How long will interest in DIY projects remain elevated?
                                                    • How COVID-19 will reshape the industry
                                                      • Rapid delivery could be a key differentiator moving forward
                                                        • Eco-friendly credentials and sustainability could gain further traction
                                                          • Community and localism here to stay
                                                            • Discounters could strengthen their position in DIY
                                                              • Physical and digital merge providing a feeling of shopping in-store from home
                                                                • The impact of COVID-19 on consumer behaviour across Europe
                                                                  • COVID-19 concerns remain steady
                                                                    • Figure 9: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-May 2021*
                                                                  • Impact of COVID on unemployment: worst could be yet to come?
                                                                    • Figure 10: Europe: financial impact of COVID-19, March 2021*
                                                                  • Consumers in Spain and Italy most likely to have cut back on non-essential spending
                                                                    • Consumers in mainland Europe most concerned about time spent in-store
                                                                      • Click and collect enhances online capacity
                                                                        • Contactless payment booms
                                                                          • Staying closer to home benefits local businesses
                                                                            • Online shopping grows in popularity
                                                                              • Figure 11: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, May 2021*
                                                                            • Home and garden products generally not a spending priority but DIY the exception
                                                                              • Figure 12: Net balance* of expected spending on selected items in the next month, May 2021**
                                                                            • Mainland Europeans more pessimistic about home and garden spending than British
                                                                              • Figure 13: Europe: expected spending on home and garden products in the next month, May 2021*
                                                                            • How the crisis is impacting on key consumer segments
                                                                              • Women are more concerned about the virus
                                                                                • Figure 14: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, May 2021*
                                                                              • Women most likely to be shopping more online in all countries
                                                                                • Figure 15: Europe: consumers shopping more online, by gender and age, May 2021*
                                                                              • Younger age groups keener on click and collect
                                                                                • Figure 16: Europe: consumers using click-and-collect more, by gender and age, May 2021*
                                                                              • Women and older people most likely to limit time in-store
                                                                                • Figure 17: Europe: consumers trying to limit the time they spend in-store, by gender and age, May 2021*
                                                                              • Spanish consumers most likely to be shopping local
                                                                                • Figure 18: Europe: consumers shopping more from local businesses, by gender and age, May 2021*
                                                                              • COVID-19: market context
                                                                                • France
                                                                                  • Germany
                                                                                    • Italy
                                                                                      • Spain
                                                                                        • UK
                                                                                        • Issues and Insights

                                                                                          • COVID-19 accelerates trend for proximity retailing in DIY
                                                                                            • The growing importance of “home” and movement restrictions boost home improvement and DIY
                                                                                            • The Market – Key Takeaways

                                                                                              • Economy set to recover in 2021
                                                                                                • DIY market grew 13% in 2020
                                                                                                  • Retailers grow strongly too, but less than the market
                                                                                                    • Most spending goes through the big sheds
                                                                                                      • The housing market is shifting
                                                                                                      • Consumer Spending

                                                                                                        • The pandemic has hit the economy hard
                                                                                                          • Mintel DIY market size
                                                                                                            • 13% growth estimated for 2020
                                                                                                                • Figure 19: France: DIY products – The Mintel market size (including VAT), 2016-20
                                                                                                              • DIY-related spending categories
                                                                                                                • Figure 20: France: consumer spending in detail (including VAT), 2016-20
                                                                                                            • Sector Size and Forecast

                                                                                                                • Figure 21: France: DIY specialists, sales (excluding VAT), 2016-20
                                                                                                                • Figure 22: France: DIY specialists, forecast sales (excluding VAT), 2021-25
                                                                                                              • Inflation
                                                                                                                • Figure 23: France: consumer prices* of DIY-related categories, annual % change, 2016-20
                                                                                                                • Figure 24: France: consumer prices* of DIY related categories, annual % change, January 2020-March 2021
                                                                                                            • Market Drivers

                                                                                                                • Home ownership
                                                                                                                  • Figure 25: France: tenure types: owners vs tenants, % of households, 2011-19
                                                                                                                • The housing market – A shift in 2021?
                                                                                                                  • Consumer spending plans
                                                                                                                    • Figure 26: France: consumers’ planned spending on housing and home, Q1 2018-Q2 2021
                                                                                                                • Channels of Distribution

                                                                                                                  • Companies and Brands – Key Takeaways

                                                                                                                    • Leroy Merlin remains the solid leader
                                                                                                                      • 2020 saw varying performances
                                                                                                                        • Emerging trends
                                                                                                                          • An increasingly concentrated sector
                                                                                                                            • Online is accelerating
                                                                                                                            • Leading Players

                                                                                                                                • New store formats
                                                                                                                                  • Do-it-for-me services
                                                                                                                                    • Marketplaces
                                                                                                                                      • Recovery at Kingfisher in 2020
                                                                                                                                        • Further expansion from Les Mousquetaires
                                                                                                                                          • Figure 27: France: leading specialist DIY retailers: sales, 2016-20
                                                                                                                                          • Figure 28: France: leading specialist DIY retailers: outlet numbers, 2016-20
                                                                                                                                      • Market Shares

                                                                                                                                          • Figure 29: France: leading specialist DIY retailers: shares of all specialist DIY retailers’ sales, 2016-20
                                                                                                                                      • Online

                                                                                                                                        • Online retailing in France
                                                                                                                                          • Online sales of DIY
                                                                                                                                            • Leading online players
                                                                                                                                              • The consumer – Key takeaways
                                                                                                                                                • Who shops for DIY products
                                                                                                                                                  • The growing importance of online
                                                                                                                                                    • The key players
                                                                                                                                                      • The significance of “home”
                                                                                                                                                        • DIY shopping has changed
                                                                                                                                                          • Growing confidence
                                                                                                                                                            • What consumers want
                                                                                                                                                            • Who Shops for DIY Products

                                                                                                                                                                • Figure 30: France: engagement in DIY shopping, by gender and age, March 2021
                                                                                                                                                                • Figure 31: France: engagement in DIY shopping, by monthly income bracket and housing tenure, March 2021
                                                                                                                                                              • In-store vs online shopping for DIY products
                                                                                                                                                                • Figure 32: France: channels used to purchase DIY products in the past year, by age group, March 2021
                                                                                                                                                                • Figure 33: France: channels used to purchase DIY products in the past year, by age group and gender, March 2021
                                                                                                                                                            • Where They Shop for DIY Products

                                                                                                                                                              • Leroy Merlin has a clear lead
                                                                                                                                                                • Figure 34: France: retailers used to purchase DIY products in the last 12 months, in-store or online, March 2021
                                                                                                                                                              • Trend data
                                                                                                                                                                • Figure 35: France: percentage of shoppers using leading specialist DIY retailers, 2018-21*
                                                                                                                                                              • Hypermarkets and generalist online retailers most popular amongst women
                                                                                                                                                                • Figure 36: France: retailers used to purchase DIY products in the last 12 months, in-store or online, by gender, March 2021
                                                                                                                                                              • Leroy Merlin appeals to older shoppers…
                                                                                                                                                                • Figure 37: France: retailers used to purchase DIY products in the last 12 months, by age group, March 2021
                                                                                                                                                              • …and the more affluent
                                                                                                                                                                • Figure 38: France: retailers used to purchase DIY products in the last 12 months, by net monthly household income, March 2021
                                                                                                                                                              • Leroy Merlin and Amazon are joint most popular online
                                                                                                                                                                • Figure 39: France: retailers used to purchase DIY products in the last 12 months, in-store or online March 2021
                                                                                                                                                            • COVID-19 Related Attitudes and Behaviours in DIY

                                                                                                                                                              • The importance of home
                                                                                                                                                                • The way people shop has changed
                                                                                                                                                                  • Consumers feel more confident about DIY
                                                                                                                                                                    • Figure 40: France: COVID-19 related attitudes and behaviours in DIY, March 2021
                                                                                                                                                                    • Figure 41: France: COVID-19 related attitudes and behaviours in DIY, by gender, March 2021
                                                                                                                                                                • Interest in DIY Innovations

                                                                                                                                                                    • Learning DIY skills online
                                                                                                                                                                      • Technology is the future
                                                                                                                                                                        • New ways to shop…
                                                                                                                                                                          • …and communicate
                                                                                                                                                                            • Figure 42: France: interest in DIY innovations, March 2021
                                                                                                                                                                        • Appendix – Data sources and Abbreviations

                                                                                                                                                                          • Abbreviations
                                                                                                                                                                            • Data sources

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