2023
0
France Online Grocery Retailing Market Report 2023
2023-06-07T04:02:14+01:00
REP5A2C6D81_18C5_4D63_B10F_666196BD1B1A
1295
163935
[{"name":"Food and Drink Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/food-drink"},{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
“Shopping online for groceries is well established in France, but the sector is dominated by the ‘Drive’ click&collect model. The huge boost to demand from the pandemic resulted in a…
  1. /
  2. All Industries
  3. /
  4. Retail
  5. /
  6. Food and Drink Retail
  7. /
  8. France Online Grocery Retailing Market Report 2023

France Online Grocery Retailing Market Report 2023

Reports - What's Included
  • Interactive Databook
  • Multiple Report Formats
  • Access to Clients Portal
  • Custom Presentation Tool

“Shopping online for groceries is well established in France, but the sector is dominated by the ‘Drive’ click&collect model. The huge boost to demand from the pandemic resulted in a diversification of options for shoppers, with enormous expansion in the rapid delivery market. As the market recalibrates, home delivery is now driving growth, with directly-run retailer operations increasing in availability. The rapid delivery sector has consolidated as quickly as it expanded, and recent rulings on the status of dark stores have major implications for businesses in this area.”
– Natalie Macmillan, Senior European Retail Analyst

Key issues covered in this Report

  • The impact of the cost-of-living crisis on the online grocery retailing sector
  • Current level of online grocery shopping and how people receive their orders; whether people are shopping online for groceries more often
  • Which companies people shop online for groceries with
  • Attitudes towards certain aspects of online grocery shopping
  • The strategies of the major grocery retailers relating to online
  • Opportunities for expansion of the market.

Collapse All
  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
          • Consumer research
            • Market context
            • Executive summary

                • The five-year outlook for online grocery retailing
                  • Figure 1: France: Outlook for online grocery retailing, 2023-28
                • The online grocery market
                  • Growth in online grocery sales is returning to normal
                    • Figure 2: France: Online grocery retailing estimated market size, 2019-22
                  • Retailers must respond to the squeeze on consumer budgets
                    • The consumer
                      • Younger people driving growth, while fewer older people have stuck with online shopping
                        • Figure 3: France: changes in level of online grocery shopping, 2020 and 2023
                      • Hybrid shopping will dominate
                        • Figure 4: France: engagement in online grocery shopping, 2020 and 2023
                      • A more diverse choice of delivery options is driving growth
                        • Figure 5: France: delivery/collection options for online grocery orders, 2023
                        • Figure 6: France: Retailers used to shop for groceries online, 2020 and 2023
                      • Convenience and finding a deal motivate online grocery shoppers
                        • Figure 7: France: Attitudes to shopping online for Groceries, 2023
                      • Enhance customer loyalty programmes to drive value for shoppers
                        • Emphasise convenience and speed
                          • Highlight sustainability actions to attract climate-aware consumers
                            • Companies and brands
                              • Leading players
                                • Market shares
                                  • Figure 8: France: Leading grocery retailers’ online sales estimated as % of all online grocery spending, 2022
                              • Issues and insights

                                • What the cost-of-living crisis means for the online grocery channel in France
                                  • The future of the rapid delivery market in France
                                  • Market size

                                      • Figure 9: France: Online grocery retail sales (including VAT), 2018-22
                                  • Market drivers

                                    • The ongoing economic impact of Ukraine and the cost-of-living crisis
                                      • Figure 10: France: key economic projections, annual percentage change, 2019-25
                                    • Inflation on food is soaring
                                      • Figure 11: Inflation, year-on-year change in food and non-alcoholic beverage and alcoholic beverages and tobacco prices, 2016-22
                                      • Figure 12: France: Inflation, year-on-year change in food, non-alcoholic beverage and alcoholic beverages 2021-23
                                    • Government and retailers come together to agree to a cap on food price rises
                                      • Consumers are worried about their finances
                                        • Figure 13: France: Financial confidence trend data, 2022-23
                                      • Consumers are changing their behaviour
                                        • Figure 14: France: Anticipated behaviour changes as a result of rising prices, 2022-23
                                      • Cash-strapped grocery shoppers look for promotions and switch store
                                        • Figure 15: France: Ways that consumers save money on food and drink, 2023
                                      • Old age dependency ratio is increasing
                                        • Figure 16: France: Population size and median age, 2019-30
                                        • Figure 17: France: Population age structure, 2019-30
                                      • Consumers will become more adventurous in their use of technology
                                        • Figure 18: France: Attitudes to food & drink experiences in the metaverse, 2022
                                      • Consumers will demand action on sustainability
                                        • Figure 19: France: Sustainability-related choice factors in food and drink, 2022
                                      • Buying local and national products to support the economy
                                        • Reducing waste
                                          • Combine sustainability with saving money
                                            • Speak to the feel-good factor
                                              • Figure 20: France: Behaviours related to sustainable food and drink, 2022
                                          • Engagement in online grocery shopping

                                            • Younger people are driving growth
                                              • Retailers need to pivot their online experience for older generations
                                                • Figure 21: France: changes in online grocery shopping over the last year, 2023
                                              • Retailers need to focus on retaining customers
                                                • 16% do all or most of their shopping online
                                                  • But hybrid shopping will dominate
                                                    • Figure 22: France: engagement in online grocery shopping, 2020 and 2023
                                                  • Engage with parents to drive further growth
                                                    • Adapt offer for older generations
                                                      • Figure 23: France: Online grocery shopping by age, 2023
                                                    • Finding ways to recruit new customers among the youngest demographics…
                                                      • …and the oldest
                                                        • Figure 24: France: demographics of lapsed online grocery shoppers, 2023
                                                      • Emphasise how shoppers can find value and cut costs online
                                                        • Figure 25: France: Online Grocery shopping by financial situation, 2023
                                                    • How online grocery orders are received

                                                      • A more diverse choice of delivery options is driving growth
                                                        • The rapid delivery market is consolidating
                                                          • Click and collect can save shoppers money and reduce retailers’ costs
                                                            • Figure 26: France: delivery/collection options for online grocery orders, 2023
                                                          • Paris and larger towns and cities are best served
                                                            • Figure 27: France: delivery/collection options for online grocery orders, Ile de France vs all France, 2023
                                                        • Retailers used for online grocery shopping

                                                          • Leclerc is the most used retailer
                                                            • Amazon has lost ground in grocery
                                                              • Cdiscount has also dropped back
                                                                • Picard ranks ahead of Monoprix
                                                                  • Figure 28: France: Retailers used to shop for groceries online, 2020 and 2023
                                                                  • Figure 29: France: Retailer shopped by method of receiving online grocery orders, 2023
                                                              • Attitudes towards online grocery shopping

                                                                  • Enhance customer loyalty programmes to drive value for shoppers
                                                                    • Use price freezes and promotions
                                                                      • Online grocery retailers need to emphasise convenience and speed
                                                                        • Highlight sustainability actions to attract climate-aware consumers
                                                                          • Direct to Fridge could appeal to younger city dwellers
                                                                            • Figure 30: France: Attitudes to shopping online for Groceries, 2023
                                                                            • Figure 31: France: Attitudes to shopping online for Groceries, by demographics, 2023
                                                                            • Figure 32: France: attitudes towards online grocery shopping, by retailers typically used for online grocery shopping, 2023
                                                                        • Companies and brands

                                                                          • Overview of the key players
                                                                            • Figure 33: France: overview of the key online grocery players, 2023
                                                                          • Home delivery is driving growth
                                                                            • Le drive piéton – growth is slowing
                                                                              • Rapid delivery under threat from legislation on “dark stores”
                                                                                • Subscriptions combine cost-saving with loyalty
                                                                                  • Recent retailer performance and activity
                                                                                    • Figure 34: France: Leading online Grocery retailers by sales (including VAT), 2018-22
                                                                                  • Drive locations
                                                                                    • Figure 35: France: Drive locations, 2013-22
                                                                                    • Figure 36: France: Drive locations by retailer, 2022-23
                                                                                  • E.Leclerc is the market leader
                                                                                    • Carrefour is investing in its digital operations
                                                                                      • Casino focuses on growth as it disposes of unprofitable business
                                                                                      • Market shares

                                                                                          • Figure 37: France: Leading grocery retailers’ online sales estimated as % of all online grocery spending, 2022
                                                                                      • Appendix – Data sources, research methodology and abbreviations

                                                                                        • Abbreviations
                                                                                          • Consumer research methodology
                                                                                            • Data sources

                                                                                            Why Choose Mintel?

                                                                                            Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

                                                                                            Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

                                                                                            • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
                                                                                            • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
                                                                                            • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
                                                                                            • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

                                                                                            Take a look at a sample PDF report below:

                                                                                            Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
                                                                                             1,295 (Excl.Tax)
                                                                                            • Instant access when you pay by credit card
                                                                                            • Exclusive prices on report bundles available until March 31st. Contact us to discuss options
                                                                                            Add to cart

                                                                                            Is this report right for you?

                                                                                            From consumer reports to customised growth strategies. We have an option to suit your business requirements.

                                                                                            Find out more

                                                                                            Popular Related Reports

                                                                                            Global Outlook on Sustainability: A Consumer Study 2024-25

                                                                                             5,900 24,200

                                                                                            Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

                                                                                            Find out more

                                                                                            France Supermarkets Market Report 2023

                                                                                             1,450

                                                                                            Inflation on food remains high, but savvy shopping is widespread. Discounters are thriving, but there are opportunities for retailers in own label and technology.Natalie Macmillan, European Analyst...

                                                                                            Find out more

                                                                                            France Beauty and Personal Care Retailing Market Report 2024

                                                                                             1,450

                                                                                            BPC purchases as an affordable treat and the search for value are boosting sales. Innovation and progress in sustainability will keep shoppers interested. Natalie Macmillan, European Analyst -...

                                                                                            Find out more

                                                                                            France Amazon: Creating an Ecosystem Market Report 2023

                                                                                             2,600

                                                                                            "Amazon is the largest non-food retailer in France, but it is significantly less used by shoppers in that country than in the other markets in our research. There...

                                                                                            Find out more

                                                                                            France Ethical Retailing Market Report 2023

                                                                                             1,295

                                                                                            "Businesses have a lot to think about when it comes to the broad concept of ethical retailing, with issues ranging from sustainability and efforts to counter climate change...

                                                                                            Find out more

                                                                                            France Supermarkets Market Report 2023

                                                                                             1,450

                                                                                            Inflation on food remains high, but savvy shopping is widespread. Discounters are thriving, but there are opportunities for retailers in own label and technology.Natalie Macmillan, European Analyst...

                                                                                            Find out more

                                                                                            Trusted by global industry leaders

                                                                                            Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

                                                                                            Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

                                                                                            Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

                                                                                            When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

                                                                                            They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

                                                                                            So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

                                                                                            Rebecca Green, Market Insight Manager, Wincanton

                                                                                            We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

                                                                                            They’re an innovative company, with a client-focused team that always delivers.

                                                                                            Abby Carvosso, Group Managing Director, Bauer Media Group

                                                                                            One of the biggest challenges we face is the need to get smart on a business or category real quick.

                                                                                            We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

                                                                                            We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

                                                                                            Jeff White, Business Development Director, Deutsch

                                                                                            We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

                                                                                            As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

                                                                                            We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

                                                                                             

                                                                                            Andrew Neeson, Market Intelligence Manager, VocaLink

                                                                                            Is this report right for you?

                                                                                            From consumer reports to customised growth strategies. We have an option to suit your business requirements.

                                                                                            Find out more