A high profile year for sport in France, with many opportunities for retailers. Fierce competition is causing some consolidation and restructuring.
Natalie Macmillan, European Analyst – Retail
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- Key issues covered in this Report
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Executive Summary
- Opportunities for sports goods retailers
- Graph 1: changes in purchasing sports goods, older age groups, 2022-23
- Market dynamics and outlook
- Graph 2: estimated spending on sports goods (including VAT), 2016-23
- Graph 3: specialist sports goods retailer sales value growth, 2017-25
- What consumers want and why
- Graph 4: sports goods purchased, 2023
- Graph 5: sports retailers shopped, by gender, 2023
- Graph 6: interest in services and innovations from sports retailers, 2023
- Graph 7: interest in sustainable sportswear/sports goods products, 2023
- Retailer activity
- Graph 8: leading sports goods retailers shares of sector sales, 2022
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Market Dynamics
- Sports goods market size (consumer spending)
- Graph 9: estimated consumer spending on sports goods, 2019-23
- Specialist sports retailers' sales
- Graph 10: sales and forecast sales, 2018-25
- Channels to market
- Macro-economic factors
- Graph 11: inflation* on sports equipment, 2017-23
- Graph 12: participation in sport, % responding "never", 2022
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What Consumers Want and Why
- Sports goods purchased
- Graph 13: types of sports goods purchased in the last 12 months, 2023
- Graph 14: sports goods purchased, by gender, 2023
- Graph 15: sports goods purchased, by age, 2023
- Graph 16: sports goods purchased, by age and gender, 2023
- Graph 17: sports goods purchased, by financial situation, 2023
- Online and in-store shopping for sports goods
- Graph 18: channel used to purchase sports goods, 2022-23
- Where sports goods are bought
- Graph 19: retailers used to purchase sports clothing or footwear, 2022-23
- Graph 20: customer profiles of selected sports goods retailers, 2023
- Interest in innovations in sports goods retailing
- Graph 21: interest in sustainability-related initiatives from sports goods retailers, 2023
- Graph 22: interest in loyalty schemes from sports goods retailers, by age and gender, 2023
- Graph 23: interest in inclusive sizing (eg extended size ranges) from sports goods retailers, by age, 2023
- Graph 24: interest in digital tools when shopping for sports goods, by generation, 2023
- Graph 25: interest in sports related community hubs from sports goods retailers, by generation, 2023
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Retailer Activity
- Key metrics and market share
- Graph 26: leading sports goods retailers' market shares, 2022
- Online
- Graph 27: search interest on Google, selected sports goods retailers, 12 months, 2023-24
- Launch activity and innovation
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Appendix
- Supplementary data – market dynamics
- Supplementary data – consumer research
- Report scope and definitions
- Methodology
- Sources
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