France Supermarkets Market Report 2022
£ 2,195 (Excl.Tax)
Description
“The cost-of-living crisis is causing real pain for many French consumers and the grocery retailers have been competing for ways to support their customers and prevent them drifting to more value-led rivals. These have included price freezes on basic items, expanding own-label and new subscription-based loyalty schemes. Large-scale physical stores remain the dominant channel, but expansion of the discount store network, modernisation of the convenience sector and greater engagement in online grocery has served to reduce the dependence of French grocery shoppers on large format stores.”
– Natalie Macmillan, Senior European Retail Analyst, December 2022
This Report will look at the following areas:
- The impact of the cost-of-living crisis on the grocery retailing sector
- The performance of the major grocery retailers in 2021
- The main channels used to purchase food and drink and how this is evolving
- How grocery shopping behaviours have changed as a result of COVID-19 and the cost of living crisis
- The role of online and the impact of online-only specialists
- The impact of the cost of living crisis on consumer shopping behaviours and attitudes towards sustainability.
Table of Contents
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Overview
- Key issues covered in this Report
- Market context
- Areas covered in this Report
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Executive summary
- The five year outlook for grocery retailing
- Figure 25: France: outlook for grocery retailing, 2022-27
- The market
- Inflation and Ukraine conflict are holding back the post-COVID recovery
- Pain for consumers despite government cap on energy price rises
- Price rises are boosting spending on food and drink
- Figure 26: France: consumer spending on food and drink (including VAT), 2017-22
- Grocers have remained resilient throughout the pandemic
- Figure 27: France: food retailers, sales (excluding VAT), 2017-23
- The consumer
- Low priced hypermarket operator Leclerc is most popular
- Figure 28: France: where they shop for groceries, primary and secondary shoppers, 2022
- Almost half of shoppers hold a Leclerc or Carrefour loyalty card
- Figure 29: France: participation in grocery loyalty/membership schemes, 2022
- Cost-of-living crisis is changing shopping behaviours
- Figure 30: France: attitudes towards grocery shopping, 2022
- The retailers
- Intense competition in a well populated grocery sector
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- Figure 31: France: leading grocers’ shares of all food retailers’ sales, 2021
- Online
- The five year outlook for grocery retailing
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Issues and insights
- How can grocery retailers help their customers during the cost of living crisis?
- Keep offering low prices
- Avoid thinking about the “average customer”
- Use customer data
- Loyalty schemes will become increasingly important
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Market size and performance
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- Figure 32: France: consumer spending on core in-home food and drink categories (including VAT), 2017-22
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Retail sector size and forecast
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- Figure 33: France: food retailers, sales (excluding VAT), 2017-23
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Channels to market
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- Figure 34: France: distribution of food and drink products by channel, 2017-20
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Market drivers
- Inflation and the Ukraine conflict are holding back the post-COVID recovery
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- Figure 35: France: key economic projections, 2019-24
- The conflict in Ukraine is hurting the French economy
- Inflation is causing hardship for both consumers and businesses
- But the French government has set a price shield on energy prices
- …which will continue into 2023
- Employment has held up well
- Inflation on food and drink is accelerating
- Figure 36: France: consumer prices * of food and drink, annual % change, 2017-21
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- Figure 37: France: consumer prices* of food and drink, annual % change, 2021-22
- Consumer spending power is reducing
- Figure 38: France: financial confidence trend data, 2022
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- Figure 39: France: expectations for the next year, 2022
- Price will become more important when shopping for food
- Figure 40: France: important factors when buying food and drink, 2022
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Who shops for groceries
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- Figure 41: France: who shops for groceries by gender, 2021-22
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- Figure 42: France: who shops for groceries in the household, by age and gender, 2022
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Where they shop for groceries
- Leclerc and Carrefour are neck and neck
- Figure 43: France: where they shop for groceries, primary and secondary shoppers, 2022
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- Figure 44: France: where they shop for groceries, primary shop, 2021 vs 2022
- Figure 45: France: where they shop for groceries, primary shop, by net monthly household income, 2022
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- Figure 46: France: where they shop for groceries, secondary shop, 2021 vs 2022
- Figure 47: France: where they shop for groceries, secondary shop, by net monthly household income, 2022
- Leclerc and Carrefour are neck and neck
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Usage of grocery loyalty/membership schemes
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- Figure 48: France: participation in grocery loyalty/membership schemes, 2022
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Attitudes towards grocery shopping
- The cost-of-living crisis prompts shoppers to reduce food waste
- Figure 49: France: attitudes towards grocery shopping, 2022
- Grocers should adopt new initiatives to help consumers with rising inflation
- Private label and discounters gain popularity
- Figure 50: France: attitudes towards grocery shopping, by net monthly household income, 2022
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- Figure 51: France: attitudes towards grocery shopping, by net monthly household income, 2022
- Sustainability issues remain a key concern for consumers
- Figure 52: France: attitudes towards grocery shopping, by age, 2022
- The cost-of-living crisis prompts shoppers to reduce food waste
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The retailers
- Leclerc continues to lead with its predominantly hypermarket based chain
- Carrefour 2026 – a new strategic plan
- The discount sector is thriving
- Casino needs to reduce debt
- Picard innovates
- Who to watch
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- Figure 53: France: leading grocers, sales (excl VAT), 2017-21
- Figure 54: France: leading grocers, outlets, 2017-21
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Market shares
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- Figure 55: France: leading grocers’ shares of all food retailers’ sales, 2017-21
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Online
- Online retailing in France
- Online grocery retailing in France
- Figure 56: France: sales of food and non-food through drive click & collect operations (all operators), 2017-22
- Leading online players
- Figure 57: France: leading online grocery retailers by estimated sales (excluding VAT), 2017-21
- Figure 58: Leading online grocery retailers, drive locations, 2022
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Appendix – Data sources, research methodology and abbreviations
- Abbreviations
- Consumer research methodology
- Data sources
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