2021
0
China Functional Drinks Market Report 2021
2021-11-09T03:05:52+00:00
OX1046087
3695
144343
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Report
en_GB
“Conventional functional drinks associated with sports drinks and energy drinks are recovering slowly from the pandemic, with increasing work-life pressure boosting demand for energising and fatigue relief, while persistent uncertainties…

China Functional Drinks Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Conventional functional drinks associated with sports drinks and energy drinks are recovering slowly from the pandemic, with increasing work-life pressure boosting demand for energising and fatigue relief, while persistent uncertainties pose a threat to key outdoor consumption occasions. In addition, consumers show concern about additives and potential side effects of conventional functional drinks while demanding specified functional solutions (ie beauty-enhancing and immunity-boost). This puts pressure on product innovation and presents opportunities for unconventional players with naturally-sourced ingredients that catch consumer interest to enter.”

– Rika Huang, Analyst

This report will look at the following areas:

  • Market value and volumes post-COVID-19 for sports and energy drinks
  • New product trends beyond conventional functional drinks
  • Consumers’ perception towards functional drinks
  • Consumers’ interest in specific functional ingredients
  • Consumers’ attitude towards functional drinks

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
        • Executive Summary

            • The market
              • Recovering from COVID-19, but growth is slowing down
                • Figure 1: Forecast of market value of energy drinks, China, 2021
                • Figure 2: Forecast of market value of sports drinks, China, 2021
              • Market growth faces persistent uncertainty due to COVID-19
                • Companies and brands
                  • Reignwood Group and Danone continue to dominate the market
                    • Figure 3: Leading players’ value share of the energy drinks market, China, 2019-20
                    • Figure 4: Leading players’ value share of the sports drinks market, China, 2019-20
                  • Brand marketing leverages pop culture to target young consumers
                    • Expand beyond traditional consumption scenarios
                      • The consumer
                        • Sports and energy drinks follow the same pattern, while protein drinks are different
                          • Figure 5: Consumption occasions, 2021
                        • Health-aid functional drinks outperform energising beverages
                          • Figure 6: Consumption frequency, 2021
                        • Unhealthy image is the key barrier to energy/sports/vitamin drinks
                          • Figure 7: Consumption barriers, 2021
                        • Consumers are happy to see nutrition supplements with added functionality
                          • Figure 8: Interest in functional drinks, 2021
                        • Provide guidance on functional drink consumption
                          • Figure 9: Perception of functional drinks, selected statements, 2021
                        • Shelf-stable RTD liquid popular across the board, while capsule has strong link to effectiveness
                          • Figure 10: Format preference, 2021
                        • What we think
                        • Issues and Insights

                          • Unconventional functional drink types are promising
                            • Figure 11: Examples of plant-based drinks with immune-enhancing claims
                            • Figure 12: Examples of lactobacillus drinks with weight management claims
                          • Extend functional drinks’ spectrum with specified functional claims
                            • Figure 13: Consumers’ willingness to eat food and drinks or take health supplements with selected functions, 2021
                            • Figure 14: Ranking of functional claims among functional drinks, China, 2021
                            • Figure 15: Example of functional drinks and health supplements for eye health, 2021
                          • Naturalness is key to easing worries
                            • Figure 16: Examples of energy drinks claiming no artificial caffeine, 2021
                        • The Market – Market Size and Forecast

                          • Sports and energy drinks saw a sharp decrease in 2020
                            • Figure 17: Value segmentation of sports and energy drinks market, China, 2015-21
                            • Figure 18: Volume segmentation of sports and energy drinks market, China, 2015-21
                          • Sports and energy drinks recovering in 2021
                            • Figure 19: New launches of sports and energy drinks between Jan 2020-Jun 2021, China
                        • Market Segmentation

                          • Energy drinks to gain slow growth
                            • Figure 20: Forecast of market value of energy drinks, China, 2021
                            • Figure 21: Forecast of market volume of energy drinks, China, 2021
                          • Sports drinks see a quick rebound in 2021
                            • Figure 22: Forecast of market value of sports drinks, China, 2021
                            • Figure 23: Forecast of market volume of sports drinks, China, 2021
                        • Market Factors

                          • Major sporting events fuel growth of sports drinks
                            • Increasing working hours boost demand for energy and refreshment
                              • Gym exercise is booming
                              • Key Players – Market Share

                                • Reignwood loses Red Bull lawsuit but gains value share
                                  • Figure 24: Different Red Bull products in China
                                • Listed Eastroc Beverage shows bright growth
                                  • Figure 25: Leading players’ value share of the energy drinks market, China, 2019-20
                                • Leading sports drink players seriously affected by COVID-19
                                    • Figure 26: Leading players’ value share of the sports drinks market, China, 2019-20
                                • Marketing Activities

                                  • Targeting pop-culture and tribe marketing
                                    • Figure 27: Examples of Alienergy’s tribe marketing, China, 2021
                                    • Figure 28: Examples of Eastroc Beverage’s sponsorship in Bilibili, 2021
                                  • Team up with multi-talented celebrities to expand consumption scenarios
                                    • Target more segmented sports demand
                                      • Figure 29: Example of Scream isotonic series, China, 2021
                                  • New Product Trends

                                    • Sugar free claims soar in sports and energy drinks
                                      • Figure 30: Share of new launches with sugar free or low/reduced sugar claims in sports and energy drinks, China, 2021
                                      • Figure 31: Use of sugar substitutes and white sugar in sports and energy drinks, China, 2021
                                    • Beauty-enhancing functional drinks benefit from new policy
                                      • Figure 32: Examples of functional drinks with collagen, China, 2021
                                      • Figure 33: Functional drinks with selected ingredients, China, 2021
                                    • Ginger and herbal flavours are booming but niche
                                      • Figure 34: Functional drinks with selected flavours, China, 2021
                                      • Figure 35: Functional drinks with ginger flavour component. 2021
                                      • Figure 36: Functional drinks with ginseng, 2021
                                  • The Consumer – Consumption Occasion

                                    • Sports and energy drinks show same pattern of consumption
                                      • Exercise occasions are top recognised
                                        • Consumers need communication to clarify sports and energy drinks
                                            • Figure 37: Consumption occasions, 2021
                                          • Pairing with meals is key for protein drinks
                                            • Males boost sports event and video game occasions
                                                • Figure 38: Consumption occasion of sports drinks on selected occasions, by gender, 2021
                                              • Young people view sports drinks as relief from studying and working
                                                • Figure 39: Consumption occasion of sports drinks – when studying or working by generation groups, 2021
                                            • Consumption Frequency

                                              • Health-aid functional beverages outperform energising drinks
                                                • Figure 40: Consumption frequency, 2021
                                              • Specific better-for-you ingredients have potential to grow
                                                • Figure 41: Functional drinks with selected claims, China, 2021
                                              • Males and females are equally potential consumers for beauty-enhancing functional drinks
                                                  • Figure 42: Consumption frequency of beauty-enhancing drinks in the last 6 months, 2021
                                                • Opportunities for sleep-aid drinks to target consumers aged 40-49
                                                  • Figure 43: Consumption frequency – people who haven’t drunk drinks with sleep-aid ingredients in the last 6 months, by age groups, 2021
                                              • Consumption Barrier

                                                • Unhealthy image is the key barrier for energy/sports/vitamin drinks
                                                  • Figure 44: Consumption barriers, 2021
                                                • Energy, sports and vitamin drinks have specific pain points
                                                  • Figure 45: Consumption barriers, by selected drinks, 2021
                                                • Concern about overexcitement intensifies health hazard image
                                                    • Figure 46: Consumption barriers, selected barriers, by consumers who consumed selected drinks, 2021
                                                • Interest in Functional Drinks

                                                  • Consumers are happy to see nutrition supplements with added functionality
                                                    • Figure 47: Interest in functional drinks, 2021
                                                  • Sparkling water delivers refreshment and excitement for young men
                                                    • Figure 48: Interest in functional drinks, by gender and age, 2021
                                                    • Figure 49: Share of carbonated sports drinks in sports drinks, China, 2021
                                                  • Young consumers prefer functional tea drinks
                                                    • Figure 50: Interest in functional drinks – tea, by gender and age, 2021
                                                • Perception of Functional Drinks

                                                  • Consumers welcome detailed efficacy guidance
                                                    • Figure 51: Perception of functional drinks, selected statements, 2021
                                                  • Consumers have strong belief in natural ingredients’ effectiveness
                                                    • Figure 52: Perception of functional drinks, selected statement, by monthly personal income, 2021
                                                    • Figure 53: Examples of plant-based drinks with functional natural ingredients, 2021
                                                    • Figure 54: Interest in functional drinks, by selected demographic groups, 2021
                                                  • Clear distinction between functional drinks and health supplements
                                                    • Figure 55: Perception of functional drinks, selected statements, 2021
                                                    • Figure 56: Perception of functional drinks, by consumption frequency – consumers who drank more or the same in the last 6 months, 2021
                                                • Format Preference

                                                  • Shelf-stable RTD liquid is most desired
                                                    • Figure 57: Format preference, 2021
                                                  • Capsule is expected to solve healthy problems
                                                    • Gummy and refrigerated RTD liquid pair well with stress-relief
                                                    • Appendix – Market Segmentation and Forecast

                                                        • Figure 58: Forecast of market value of energy drinks, China, 2021
                                                        • Figure 59: Forecast of market volume of energy drinks, China, 2021
                                                        • Figure 60: Forecast of market value of sports drinks, China, 2021
                                                        • Figure 61: Forecast of market volume of energy drinks, China, 2021
                                                    • Appendix – Methodology and Abbreviations

                                                      • Methodology
                                                        • Abbreviations

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