2023
0
China Functional Drinks Market Report 2023
2023-11-06T10:01:43+00:00
REP35F0B53E_CDD3_4A19_99B7_A032BD5ABC04
3695
167862
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Report
en_GB
Functional design should be built on consumer perceptions of ingredients, which are crucial for generic drinks to communicate self-evident functionality, while brands need to consider professional functionality to convince consumers…

China Functional Drinks Market Report 2023

£ 3,695 (Excl.Tax)

Description

Functional design should be built on consumer perceptions of ingredients, which are crucial for generic drinks to communicate self-evident functionality, while brands need to consider professional functionality to convince consumers and minimise compliance risks.

Rika Huang, Research Analyst, Food and Drink, Foodservice, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this report
    • The market
    • The company
    • The consumer
    • Graph 1: consumption change – penetration and awareness*, 2023
    • Graph 2: function demand, 2023
    • Graph 3: consumption purpose, 2023
    • Graph 4: interest in food and medicine homology ingredients, 2023
    • Graph 5: compatible category, 2023
    • Graph 6: credibility communication, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market segmentation and forecast
    • Market factors
    • Graph 7: out-of-home leisure participation, 2022-23
    • Graph 8: Yang Sheng and nourishing product usage season-selected item, by season, 2023
  3. The company

    • Market share
    • Marketing activities
    • New product trends
    • Graph 9: % of non-alcoholic functional drinks with FMH ingredients, 2018-23
  4. The consumer

    • Consumption change
    • Graph 10: consumption change – penetration and awareness*, 2023
    • Graph 11: consumption change – respondents who have bought more or less, 2023
    • Graph 12: increased consumption – selected items, by decreased consumption – caffeine and taurine, 2023
    • Function demand
    • Graph 13: function demand, 2023
    • Graph 14: function demand-selected items, by consumption change – increase or sustain consumption, 2023
    • Graph 15: mentions of "anti-inflammatory diet (抗炎饮食)" on social media channels*, 2022-23
    • Graph 16: function demand-anti-inflammatory, by gender and age, 2023
    • Consumption purpose
    • Graph 17: consumption purpose, 2023
    • Graph 18: % of non-alcoholic drinks launches featured with electrolyte and quick hydration, by markets, 2018-23
    • Graph 19: consumption purpose of FMH ingredients-immediate efficacy (a), by gender and age, 2023
    • Graph 20: consumption purpose – for good taste, 2023
    • Interest in food and medicine homology ingredients
    • Graph 21: interest in food and medicine homology ingredients, 2023
    • Graph 22: interests in food and medicine homology ingredients – repertoire analysis, by monthly household income, 2023
    • Graph 23: consumption purpose of FMH ingredients, by interests in food and medicine homology ingredients – selected items, 2023
    • Compatible categories for different ingredients
    • Graph 24: compatible category, 2023
    • Graph 25: compatible category – tea, 2023
    • Graph 26: compatible category – selected items, 2023
    • Credibility communication
    • Graph 27: credibility communication, 2023
    • Graph 28: credibility communication, by consumption change – maintain or increase FMH ingredients consumption, 2023
    • Food personas
    • Graph 29: food persona, 2023
    • Graph 30: function demand – selected items, by food persona, 2023
    • Graph 31: repertoire analysis – credibility communication, by food persona, 2023
    • Graph 32: repertoire analysis – interest in food and medicine homology ingredients, by food persona, 2023
  5. issues and insights

    • Reinterpret energy support for consumers suffering daily fatigue
    • Develop holistic energy management solutions to support tired consumers
    • Graph 33: function demand – energy-boosting and refreshing, by function demand, 2023
    • Extend electrolyte occasions for differentiated competition
    • Graph 34: % of sports drinks with electrolyte in sports drinks launches, 2018-23
  6. Appendix – size and forecast, methodology and abbreviations

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