2022
0
Thailand Functional Food and Drink Market Report 2022
2022-11-14T12:01:48+00:00
REP48CB2CC3_9C8D_48F7_A332_6B7A47072B1B
2195
157427
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Report
en_GB
Acknowledge Thai consumers' preference for multifunctional food and drink and innovate to support their evolving healthy ageing goals. Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Functional Food and Drink Market Report 2022

£ 2,195 (Excl.Tax)

Description

Acknowledge Thai consumers’ preference for multifunctional food and drink and innovate to support their evolving healthy ageing goals.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: repertoire of functional food and drink, by age, 2022
    • Graph 2: health benefits consumers are interested in getting from food and drink, 2022
    • Mintel predicts
  2. Key trends

    • Health demands drive innovations
    • Graph 3: functional claims in food and drink products, by market, 2019-22
    • Graph 4: what consumers would choose to consume when they want to nourish their body, 2022
    • Graph 5: top ten functional health claims in food and drink launches, 2019-22
    • Graph 6: functional food and drink launches, by share of sub-category, 2019-22
    • The ageing population redesigns the wellness landscape
    • Regulations limit communications around functionality
    • Graph 7: value indicators in food and drink, 2022
  3. consumer insights

    • Graph 8: repertoire of functional food and drink, by age, 2022
    • Graph 9: consumption of functional food and drink, by age group, 2022
    • Expand the horizon of functional food and drink
    • Graph 10: consumers who have had and also would be interested in having the following functional beverages in the next one year, by age, 2022
    • Graph 11: penetration and consumers' interest in having functional breakfast cereal in the next one year, by age, 2022
    • Graph 12: penetration and consumers' interest in having functional tea in the next one year, by age, 2022
    • Graph 13: penetration and consumers' interest in having meal replacement drink in the next one year, by age, 2022
    • Graph 14: penetration and consumers' interest in having sports/energy drinks in the next one year, by age, 2022
    • Graph 15: usage of functional coffee among consumers who are looking for various types of health benefits, 2022
    • Multifunctionality is the route to growth
    • Graph 16: health benefits consumers are interested in getting from food and drink, 2022
    • Graph 17: shift in health benefits consumers are interested in, 2020 vs 2022
    • Graph 18: health benefits consumers are interested in getting from food and drink, by age, 2022
    • Graph 19: consumers agreeing to the statement " In the past one year, I have spent significantly more time in front of the screens than before", by age, 2022
    • Graph 20: consumers who are interested in getting eye health benefits from food and drink, by age, 2022
    • Graph 21: selected top five most important factors consumers prioritise when buying food/drinks with added health benefits, 2022
    • Graph 22: health benefits consumers are interested in getting from food and drink, by gender, 2022
    • Graph 23: selected top five most important factors consumers prioritise when buying food/drinks with added health benefits, by age, 2022
    • Stand out on shelves with endorsements and demographic-specific products
    • Graph 24: top five most important features that would encourage consumers to choose one similar functional food/drink over another, 2022
    • Graph 25: selected top five most important features that would encourage consumers to choose one similar functional food/drink product over another, by age and gender, 2022
    • Graph 26: top five most important features that would encourage consumers to choose one similar functional food/drink over another, 2022
    • Graph 27: selected top five most important features that would encourage consumers to choose one similar functional food/drink product over another, by age, 2022
  4. market applications

    • Opportunity 1: fill nutrition gaps to promote healthy ageing
    • Opportunity 2: extend health functionality to salty snacks, cereal and tea categories
    • Opportunity 3: stand out with endorsement and age-specific products
  5. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

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    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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