2023
0
Thailand Functional Food and Drink Market Report 2023
2023-11-14T12:01:39+00:00
REPB8BF6DA8_4509_431B_A11B_92EA8C3B17DA
2195
167998
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Report
en_GB
Unlock wellness opportunities by tailoring strategies and inspiring new choices to support the individual health goals of Thai consumers.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Functional Food and Drink Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Unlock wellness opportunities by tailoring strategies and inspiring new choices to support the individual health goals of Thai consumers.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: product preference of users of selected product categories, 2023
  2. key trends and market factors

    • The uncertain economy
    • The health-seeking consumers
    • Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 3: agreement with select statements about non-alcoholic beverages, 2023
    • Graph 4: health satisfaction, by age and gender, 2022
    • The competitive food and drink market
    • Graph 5: launches of functional food and drinks, by share of market, 2020-23
    • Graph 6: launches of food and drinks with functional claim, by share of category, 2020-23
    • Graph 7: launches of food and drinks with functional claims, by share of sub-category, 2020-23
    • Graph 8: launches of functional food and drink, by share of functional claim, 2020-23
  3. what consumers want and why

    • Devise age-specific product strategies
    • Graph 9: consumers who are satisfied with the functional food and drinks available in the market, by financial status, 2023
    • Graph 10: functional food and drink categories consumers are interested to see more options available in the market, by age, 2023
    • Graph 11: willingness to pay more for functional food and drinks compared to regular ones, by age, 2023
    • Deliver functional benefits in indulgent categories
    • Graph 12: consumption of functional food and drinks, 2023
    • Graph 13: functional food and drink products which consumers are interested to see more options available in the market, 2023
    • Graph 14: product preference of users of each product category, 2023
    • Graph 15: functional food launches, by share of sub-category, 2021-23
    • Supporting individual's wellness goals
    • Graph 16: added benefits which would appeal to consumers when choosing a food and drink product, 2023
    • Graph 17: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
    • Graph 18: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
    • Graph 19: health benefits consumers are interested in getting from food and drinks, by gender, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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