2021
0
Thailand Functional Food and Drink Market Report 2021
2021-04-12T07:02:42+01:00
REP9B7FFC2C_4FE6_4FBB_950E_3A4DC366566E
2195
136525
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Report
en_GB
Support new wellness priorities and build trust through science to drive growth in functional food and drink.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Functional Food and Drink Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Support new wellness priorities and build trust through science to drive growth in functional food and drink.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Global trends and how they are playing out in Thailand
    • Key trends impacting functional food and drink in Thailand
    • Graph 1: launches of food and drink products with functional claims, by country and region, 2016-2020
    • Graph 2: food and drink launches with functional health claims, March 2019-February 2021
    • Graph 3: share of all food and drink launches mentioning mood* on pack, March 2016-February 2021
  3. CONSUMER INSIGHTS

    • Usage of functional food and drinks
    • Graph 4: usage of functional food and drinks, December 2020
    • Graph 5: repertoire of types of functional food and drinks used, by age, December 2020
    • Graph 6: usage of functional drinking yogurt, juice and sports/energy drink in the past three months, December 2020
    • Graph 7: usage of functional salty snacks, meal replacement and tea in the past three months, December 2020
    • Graph 8: usage of functional cereal drinks in the past three months, by age and gender, December 2020
    • Graph 9: usage of functional flavoured water (vitamin waters) in the past three months, by age and gender, December 2020
    • Graph 10: usage of functional coffee in the past three months, by age and gender, December 2020
    • Attitudes towards functional food and drinks
    • Graph 11: behaviours relating to functional food and drink, by age, December 2020
    • Graph 12: agree/disagree that functional food and drinks are 'not essential' to being healthy, by age, December 2020
    • Important factors impacting functional food/drink choices
    • Graph 13: top important factors when buying functional food/drinks, by age and gender, December 2020
    • Graph 14: important factors when buying functional food/drinks, December 2020
    • Graph 15: perceptions relating to functional food and drinks, December 2020
    • Graph 16: importance of convenient packaging when buying functional food/drinks, by region, December 2020
    • Added health benefits of interest
    • Graph 17: added benefits consumers are interested in getting from functional food/drinks, December 2020
    • Graph 18: added benefits consumers are interested in getting from food/drink, by age, December 2020
    • Graph 19: added benefits consumers are interested in getting from functional food/drinks, by age, December 2020
    • Graph 20: added benefits consumers are interested in getting from food/drink, by area and gender, December 2020
    • Graph 21: added benefits consumers are interested in getting from food/drink, by area and gender, December 2020
    • Graph 22: added benefits consumers are interested in getting from functional food/drinks, July 2019 vs December 2020
    • Graph 23: changes in interests for added health benefits from functional food and drinks, by age, July 2019 vs December 2020
  4. Market applications

    • Opportunity one: focus on taste
    • Graph 24: flavour preferences in cold beverages, by age, December 2020
    • Graph 25: flavour preferences in hot beverages, December 2020
    • Graph 26: flavour preferences in carbonated soft drinks, December 2020
    • Opportunity two: support new wellness priorities
    • Opportunity three: inspire usage regularity with science
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

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    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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