2023
0
India Functional Foods Market Report 2023
2023-10-16T17:03:19+01:00
REP76564BA0_ADA5_40E2_A8F3_78D6F2D8946A
2195
167296
[{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"},{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
Indians are embracing functional foods. Offer multifunctionality, mental health and science-backed claims; innovate with fruit-, vegetable- and protein-based ingredients.Anamika Banerji, Research Analyst - Food and Drink, India…

India Functional Foods Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Indians are embracing functional foods. Offer multifunctionality, mental health and science-backed claims; innovate with fruit-, vegetable- and protein-based ingredients.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: ingredients of interest in foods with added health benefits, 2023
  2. KEY TRENDS AND MARKET FACTORS

    • Consumers seek healthy food & drink for holistic wellbeing
    • Graph 2: agreement with select statements about nutraceuticals, 2022
    • Graph 3: top 10 markets with food launches carrying functional claims, 2021-23
    • Graph 4: functional claims as a share of total food launches, 2018-23
    • Consumers exercise caution when choosing food & drink
    • Affordability is key to promoting healthy eating
    • Graph 5: top three factors considered when choosing food and drink with added health benefits, 2022
    • Graph 6: average price of select food and drink categories, with and without functional claims, 2022-23
  3. WHAT CONSUMERS WANT AND WHY

    • The emergence of functional foods
    • Graph 7: consumption of foods with added nutrients/health benefits (functional foods), by category, 2023
    • Graph 8: functional claims as a share of total food launches, 2018-23
    • Graph 9: consumption of foods with added nutrients/health benefits (functional foods), by category, by city tier, 2023
    • Graph 10: consumption of foods with added nutrients/health benefits (functional foods), by category, by age, 2023
    • Graph 11: agreement with select statements about foods with added health benefits, by consumers of functional foods, 2023
    • Graph 12: agreement with select statements about foods with added health benefits, 2023
    • Graph 13: consumer willingness to pay more for foods with added health benefits, by age and gender, 2023
    • Health and wellness behaviours
    • Graph 14: key factors driving consumer behaviour around health*, 2023
    • Graph 15: activities to manage health and wellbeing, by age of High Wellness Achievers, 2023
    • Graph 16: consumption of foods with added nutrients/health benefits (functional foods), by category, 2023
    • Multifunctionality is the route to growth
    • Graph 17: select factors that would motivate consumers to choose a packaged food product with added health benefits, 2023
    • Graph 18: 'multiple health benefits' as a factor that would motivate consumers to choose a packaged food product with added health benefits, 2023
    • Graph 19: health benefits of interest in food products, 2023
    • Graph 20: functional claims in food launches, 2021-23
    • Graph 21: 'added benefits that align with consumer health goals' as a motivating factor for packaged food products with added health benefits, 2023
    • Graph 22: select factors that would motivate consumers to choose a packaged food product with added health benefits, 2023
    • Graph 23: health benefits of interest in food products, 2023
    • Graph 24: repertoire of health benefits of interest in food products, 2023
    • Ingredients of interest
    • Graph 25: ingredients of interest in foods with added health benefits, 2023
    • Graph 26: perceived health benefits of fruits or vegetables*, 2023
    • Graph 27: interest in select ingredients in foods with added health benefits , by employment and gender, 2023
    • Graph 28: agreement with select statements about protein, 2023
    • Graph 29: interest in protein as an ingredient in foods with added health benefits, 2023
    • Graph 30: share of plant and milk protein in food launches with a high/added protein claim, 2021-23
    • Graph 31: % of functional food launches with a high/added protein claim, 2018-23
    • Graph 32: average protein content of foods with high/added protein claim, by category, 2021-23
    • Graph 33: agreement with select statements about protein source, 2023
    • Graph 34: select ingredients of interest in foods with added health benefits, 2023
    • Graph 35: share of functional food launches with millet, herbs and spices and herbal extracts as ingredients, 2020-23
    • Graph 36: select ingredients of interest in foods with added health benefits, 2023
    • Graph 37: select ingredients of interest in foods with added health benefits, by city tier, 2023
    • Opportunities to expand consumption across different food categories
    • Graph 38: consumption of regular and functional versions of different food categories, 2023
    • Graph 39: consumption of functional versions (with added nutrients/health benefits) as a share of the total consumption, by category, 2023
    • Graph 40: consumption of regular and functional versions of packaged staples, 2023
    • Graph 41: functional claims as a share of total launches, by select sub-categories, 2021-23
    • Graph 42: consumption of foods with added nutrients/health benefits (functional foods), by category, by socioeconomic group, 2023
    • Graph 43: functional claims as a share of total launches, by food category, 2021-23
    • Routes to communicate value
    • Graph 44: consumer agreement that they would include foods with added health benefits in their diet if they were convinced about their effect, 2023
    • Graph 45: factors that would motivate consumers to choose a packaged food product with added health benefits, 2023
    • Graph 46: select factors that would motivate consumers to choose a packaged food product with added health benefits, 2023
    • Graph 47: agreement that foods with added health benefits help to make up for the imbalance/deficiency in my diet, 2023
  4. APPENDIX

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