2022
9
US Gaming-inspired Entertainment Market Report 2022
2022-12-22T03:04:34+00:00
OX1100377
3695
158863
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Report
en_GB
“Gaming is already an entertainment industry juggernaut, and gaming-inspired entertainment serves to further reinforce that appeal for fans. Film production studios need to be mindful of fans’ expectations, but those…

US Gaming-inspired Entertainment Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Gaming is already an entertainment industry juggernaut, and gaming-inspired entertainment serves to further reinforce that appeal for fans. Film production studios need to be mindful of fans’ expectations, but those fans will happily ignore negative critics to go see their favorite characters on the big screen.”
– Brian Benway, Gaming and Entertainment Analyst

This Report looks at the following areas

  • What’s impacting gaming-inspired entertainment and how the gaming industry is evolving
  • Who is watching gaming-inspired entertainment and who is typically with them
  • Where to expect gamer’s fan status to impact their viewership of gaming-inspired entertainment
  • How gamers prefer to view gaming-inspired entertainment and post-engagement activities
  • Why gamers do and do not engage more with gaming-inspired entertainment
  • Gamers’ attitudes toward gaming-inspired entertainment as a sub-industry

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • The video game market
                  • Figure 1: Global video game revenue, 2019-25
                  • Figure 2: Gaming-inspired entertainment outlook, 2022-27
                • Opportunities and challenges
                  • Movie tie-in games are highly risky, but mobile might work
                    • Cross promotions should give-and-get, but can be fun and experimental
                      • Gaming subscriptions may grow by promoting with streaming media
                        • Key consumer insights
                          • Gamers prefer shows, which have time to develop complex stories
                            • Figure 3: Entertainment format preferences, by age and gamer status, 2022
                          • Gamer parents enjoy sharing their hobby with their kids
                            • Figure 4: Viewing companionship, by gamer status, 2022
                          • Super Mario tops awareness, great news for an upcoming film
                            • Figure 5: Video game franchise experience – NET Any Watch, by gamer status, 2022
                          • Gaming-inspired entertainment drives promo appeal for men and women
                            • Figure 6: Attitudes toward fan appeal, by parent status and gender, 2022
                        • Global and US Gaming Market

                          • Global revenue expected down from 2021, growth to resume in 2023
                            • Figure 7: Global video game revenue, 2019-25
                            • Figure 8: Global video game revenue, by segment, 2022*
                        • Gaming-inspired Movies – Box Office Performance

                          • Recent movies lead while older films are reminders of lapses of quality
                            • Figure 9: Top 10 domestic box office returns for gaming-inspired movies
                            • Figure 10: Select gaming-inspired movies’ domestic box office returns compared to budget, 2022
                            • Figure 11: Sonic the hedgehog film design, trailer compared to final, 2020
                        • Key Players in Gaming-inspired Entertainment

                          • Gaming-inspired entertainment arrived in the 80’s, and only grown since
                            • Netflix hard at work to become the “Netflix” of video gaming
                              • Nintendo returning to silver screen after a three-decade absence
                                • Paramount+ stumbles with Halo, but keeps the Sonic franchise running
                                  • Amazon has multiple irons in the fire
                                  • Competitive Strategies and Market Opportunities

                                    • The challenge of movie tie-in video games
                                      • Promotional tie-ins don’t need to match franchises perfectly
                                        • Figure 12: Tastykake Sonic the hedgehog movie promotion, 2022
                                      • Entertainment and subscription gaming as a combo may aid conversion
                                        • Figure 13: Hulu 3 months of game pass promotion, 2022
                                    • Fast Facts: Gaming-Inspired Entertainment Consumer

                                      • Gaming-inspired entertainment is almost as popular as gaming itself
                                        • Family-friendly entertainment casts the widest net
                                          • Super Mario leads franchise viewership, surpassing even Pokémon
                                            • Audiences are closely split on adult vs all-ages appropriate adaptions
                                              • Gaming-inspired entertainment is unlikely to convert non-gamers
                                                • Gaming-inspired content is great for families, dads are enthusiastic
                                                • Entertainment Format and Location Preferences

                                                  • Movies might get more marketing hype, but shows reach more consumers
                                                    • Figure 14: Entertainment format preferences, 2022
                                                  • Movies necessitate maximum ROI, but the fans may skip poor adaptions
                                                    • Figure 15: Entertainment format preferences, by age and gamer status, 2022
                                                  • Streaming’s on-demand nature makes it an easy fit for most gamers
                                                    • Figure 16: Entertainment format preferences, by gamer segment, 2022
                                                • Entertainment Viewership and Companionship

                                                  • All-ages entertainment doesn’t mean lack of adult appeal
                                                    • Figure 17: Viewing companionship, 2022
                                                  • Gamers with franchise familiarity should be the expected audience
                                                    • Figure 18: Viewing companionship, by gamer status, 2022
                                                  • As streaming sites crack down, watch parties are pushed to the side
                                                    • Figure 19: Online or streaming viewing companionship, by age, parental status, and child age, 2022
                                                • Video Game Franchise Experience

                                                  • Mobile tie-in games may help build brand awareness for casual fans
                                                    • Figure 20: Video game franchise experience – NETs, 2022
                                                  • Women in action roles surprisingly popular for non-gamers
                                                    • Figure 21: Video game franchise experience – NET Any Watch, by gamer status, 2022
                                                  • Watching a movie you aren’t supposed to is a rare thrill for young kids
                                                    • Figure 22: Video game franchise experience – NET Any Watch, by age of children in household, 2022
                                                • Video Game Film Preferences

                                                  • Audience preference for live action may be at odds with stories and cost
                                                    • Figure 23: Entertainment preferences, 2022
                                                  • Trailers are most impactful when younger eyes are concerned
                                                    • Figure 24: Entertainment preferences regarding trailers, 2022
                                                  • Targeting PG-13 audiences may help build brands, with some caveats
                                                    • Figure 25: Entertainment preferences regarding target audience, 2022
                                                • Post-Engagement Activities

                                                  • Opportunity for increased brand awareness, not necessarily for conversion
                                                    • Figure 26: Post-engagement activities, 2022
                                                  • Existing gamers are most likely to tempted to try a new software title
                                                    • Figure 27: Post-engagement activities – NET any rank, by gamer status, 2022
                                                  • Older dads and younger moms may be most likely to search for merch
                                                    • Figure 28: Searching for merchandise post-engagement – NET Any Rank, by key demographics, 2022
                                                • Attitudes toward Video Game-Inspired Entertainment

                                                  • Attitudes toward reviews
                                                    • There is a disconnect between critics’ and gamers’ opinions
                                                      • Figure 29: Attitudes toward reviews, by parent status and gender, 2022
                                                    • Movies give viewers something to talk about, even if they’re bad
                                                      • Figure 30: Attitudes toward reviews, by gamer segment, 2022
                                                    • Attitudes toward adaptation challenges
                                                      • Gamers want studios to respect gaming source material
                                                        • Figure 31: Attitudes toward adaptation challenges, by age and gender, 2022
                                                      • Parents agree, if you’re going to do something, do it right
                                                        • Figure 32: Attitudes toward adaptation challenges, by parent status and gender, 2022
                                                      • Attitudes toward fan appeal
                                                        • Family togetherness may appeal to parents and increase support
                                                          • Figure 33: Attitudes toward fan appeal, by age and gender, 2022
                                                          • Figure 34: Attitudes toward fan appeal, by parent status and gender, 2022
                                                        • Attitudes toward the nature of adaptations
                                                          • Brands should expect rising interest in animation
                                                              • Figure 35: Attitudes toward the nature of adaptations, by age, 2022
                                                              • Figure 36: Human characters in non-human video games, 2020
                                                            • Gamers who watch movies are in favor of authentic media collaboration
                                                              • Figure 37: Attitudes toward the nature of adaptations, by gamer segments, 2022
                                                          • Appendix – Data Sources and Abbreviations

                                                            • Data sources
                                                              • Sales data
                                                                • Consumer survey data
                                                                  • Abbreviations and terms
                                                                    • Abbreviations
                                                                    • Appendix – The Consumer

                                                                      • US gamer segments
                                                                          • Figure 38: Gamer segments, 2022
                                                                          • Figure 39: Top reasons for playing video games, by gamer segments, 2022
                                                                        • Achievers – Characteristics and demographics
                                                                          • Figure 40: Primary Achievers, by key demographics, 2022
                                                                        • Explorers – Characteristics and demographics
                                                                          • Figure 41: Primary Explorers, by key demographics, 2022
                                                                        • Socializers – Characteristics and demographics
                                                                          • Figure 42: Primary Socializers, by key demographics, 2022
                                                                        • Competitors – Characteristics and demographics
                                                                          • Figure 43: Primary Competitors, by key demographics, 2022
                                                                        • Who are the Other gamers?
                                                                            • Figure 44: Other gamers, by key demographics, 2022
                                                                          • Video Game Franchise Experience
                                                                            • Figure 45: Video Game Franchise Experience, 2022
                                                                          • Attitudes toward reviews
                                                                            • Figure 46: Attitudes toward reviews, 2022
                                                                          • Attitudes toward adaptation challenges
                                                                            • Figure 47: Attitudes toward adaptation challenges, 2022
                                                                          • Attitudes toward fan appeal
                                                                            • Figure 48: Attitudes toward fan appeal, 2022
                                                                          • Attitudes toward the nature of adaptations
                                                                            • Figure 49: Attitudes toward the nature of adaptations, 2022

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