2023
0
India Gen Z’s Attitudes towards Salty Snacks Market Report 2023
2023-03-24T12:02:06+00:00
REP7DC81AD6_41CD_4E77_B76D_5666B14176EF
2195
161776
[{"name":"Gen Z","url":"https:\/\/store.mintel.com\/industries\/demographics\/gen-z"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
Innovating for Gen Z is key to success; they choose snacks over traditional meals, their loyalty skews towards flavour over brand and, while they want to snack healthily, they fail…

India Gen Z’s Attitudes towards Salty Snacks Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Innovating for Gen Z is key to success; they choose snacks over traditional meals, their loyalty skews towards flavour over brand and, while they want to snack healthily, they fail to do so.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: top three factors that would encourage Gen Zs to choose one snack over another, any rank, 2023
    • Mintel predicts
  2. KEY TRENDS

    • Surging demand for convenience and value for money
    • Gen Zs are redefining health and wellness
    • Graph 2: how often Gen Zs eat healthily*, 2022
    • Graph 3: snack launches with select claims, 2021-23
    • Graph 4: snack launches with 'plus' claims, 2021-23
    • The K-cult goes mainstream
  3. What consumers want and Why

    • Graph 5: consumers who have snacked at select frequency in the last month, by generation, 2022
    • Graph 6: consumers who have snacked once a day or more in the last month, 2022
    • Graph 7: Gen Z consumers who consume snacks once a day or more, by city tier, 2023
    • Graph 8: Gen Z consumers who consume snacks more than once a day, by region, 2023
    • Snackification of meals
    • Graph 9: snack consumption occasions among Gen Zs, 2023
    • Graph 10: Gen Z consumers who have consumed snacks instead of breakfast, by city tier, 2023
    • Graph 11: Gen Z consumers who have consumed snacks as an accompaniment to breakfast, by region, 2023
    • Graph 12: agreement with select statements, 2021
    • Graph 13: Gen Z association of 'healthy' with snacking occasions, 2023
    • Types of snacks consumed
    • Graph 14: types of salty snacks consumed in the last month, among Gen Z, 2023
    • Graph 15: Gen Z consumers who consumed traditional salty snacks in the last month, by region, 2023
    • Graph 16: Gen Z consumers who consumed banana chips in the last month, by region, 2023
    • Graph 17: Gen Z consumers who consumed five or more salty snack types in the last month, by consumption frequency, 2023
    • Graph 18: consumers who consumed five or more snack types in the last month, by generation, 2023
    • Graph 19: total salty snacks launches, by sub-category, 2018-23
    • Graph 20: total salty snack launches, by sub-category, 2018-23
    • Graph 21: Gen Z consumers who consume select salty snack types, by consumption frequency, 2023
    • Encouraging factors for snack consumption
    • Graph 22: frequency of looking for a healthy product when choosing a snack, Gen Z, 2022
    • Graph 23: snack types consumed in the last month, by Gen Zs who look for healthy snacks all the time*, 2023
    • Graph 24: top three factors that would encourage Gen Zs to choose one snack over another (any rank), 2023
    • Graph 25: salty snack launches with select claims, 2020-22
    • Graph 26: salty snack launches with select claims, 2020-22
    • Graph 27: Gen Z consumers who select 'high/added protein' as the topmost factor encouraging them to choose one snack over another, by region, 2023
    • The flavour story
    • Graph 28: Gen Zs who agree with select statements, 2023
    • Graph 29: top three most encouraging factors to choose one snack over another (any ranking), Gen Z, 2023
    • Graph 30: Gen Z consumers' agreement that 'I stick to my favourite flavours when purchasing snacks', by city tier , 2023
    • Graph 31: consumers who rank 'hot and sweet' as one of their top-five preferred salty snack flavours (any rank), 2021
    • Graph 32: salty snack launches with chocolate flavour, 2020-22
  4. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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