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MARKET
- Market size and forecast
- Consumers and the economic outlook
- Market factors
- CPI for candles rises significantly after an effort to keep it stable in 2024
- Graph 1: candles, 2023-25
- Holistic health and wellbeing at home
- Gourmand scents are highly popular across categories
- Market size and forecast
- Aircare will continue its positive trajectory in the coming years
- Graph 2: market value forecast for aircare, 2019-30
- The market’s upward trajectory is set to continue
- Many aircare segments experienced steep growth
- Market share remains relatively stable
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PRODUCT, INNOVATION AND MARKETING
- Product launches bring the vacation feel into Germans’ homes
- Rituals launches car air fresheners
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APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of aircare
- Market size of aircare, by segment
- Market forecast and prediction intervals
- The consumer
- Consumer research questions
- Consumer research methodology – EMEA
- CHAID analysis methodology
- Repertoire analysis methodology
- Generations
- Abbreviations
- A note on language – Germany
This Market Dynamics report features market data extracted from Mintel’s Germany Aircare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the Germany aircare market. The full report is available to purchase here.
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