Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards CBD Health Products Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting the CBD health market in Germany. Get a 360° view of the German CBD health market including engagement among the German population, the legal context in Germany, and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed CBD health market outlook, including expert insights and market drivers.
- The short-, medium- and long-term impact of inflation on the CBD health market in Germany.
- Attitudes towards medical cannabis and CBD in Germany, including Germans’ awareness of and experience with CBD health products.
- Usage barriers for medical cannabis in Germany.
- How your business can tap into opportunities to increase your share of CBD health products in Germany.
Overview of the CBD Health Market in Germany
83% of consumers are aware of CBD health products in Germany, however only a small minority use them. Mintel’s CBD market analysis Germany lists restrictive legislation, prevailing stigma, and a lack of knowledge as reasons for this.
Should cannabis legalisation be approved in the future, greater exposure to cannabis may improve attitudes towards medical cannabis and CBD in Germany, resulting in greater usage. Additionally, fading financial stress is likely to boost German consumers’ spending on new health products.
CBD Market Analysis Germany: What Consumers Want and Why
- Medical Cannabis in Germany and Consumer Behaviour: 55% of Germans are put off from trying new health products due to rising prices. However, the cost of living crisis has prompted an increased awareness of health among German consumers. Hence, brands can revive investment in CBD to capitalise on the demand for more CBD health products in Germany.
- German CBD Health Market Trends: According to Mintel’s CBD market analysis Germany, financial stress limits brands’ and consumers’ willingness to invest in new products. But, with mental and physical health becoming a greater priority to Germans in times of crisis, and the strong consumer interest in ingestible CBD health products, brands are presented with key opportunities in this segment.
- German CBD Health Market Challenges: Past illegality continues to burden CBD’s image. As a result, 51% of Germans who are not interested in using CBD health products in the future say they do not trust health brands that use CBD.
Medical Cannabis in Germany Market Forecast and Opportunities
- To counteract consumers’ suspicious perception of medical cannabis in Germany, brands need to push clinical research into the long-term safety of ingestible CBD and its efficacy. Moreover, they can share users’ success stories via testimonials, thus helping to reshape CBD’s image with pharmacy-centred retailing.
- To facilitate initial exposure, brands can enhance familiar formulas, like chamomile blends for relaxation, or formats, such as toothpastes, with CBD.
To learn how to connect with your audience, purchase our Attitudes Towards Medical Cannabis and CBD in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Grünes Gold, Klosterfrau, Fleur Marche, Ecodenta, You & Oil, Dr. Noyds, Google, Instagram, YouTube, Boheco, Foria, FEWE, Mantle, AquaHEMP, and many more.
Products: Oils, toothpaste, transdermal patches, wound healing, skincare products, muscle and joint gels, pain management/relief, cosmetics, cologne, balms, ingestibles, drops, edible products, creams, capsules, serum, flowers (for smoking), vapes, and more.
Additional Features Included with Your Purchase
- Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
- Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Expert Insights on CBD Health Products in Germany
This report, written by Hannah Sandow, Senior Analyst, delivers in-depth commentary and analysis to highlight trends in the German CBD health market and add expert context to the numbers.
CBD’s novelty challenges brands to address knowledge gaps, persisting stigma and hyped up expectations. Educational efforts and personalised guidance are crucial for future success in the German CBD health market.
Hannah Sandow
Senior Analyst – Health & Wellbeing, Germany
Collapse All
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Opportunities
-
MARKET DRIVERS
- The German economy
- Graph 1: key economic data, in real terms, 2019-24
- The impact of the economy on health and CBD health products
- Graph 2: top three aspects with higher priority as a result of the cost of living crisis, 2023
- Cannabidiol (CBD)
- Legal framework
- International inspiration
-
WHAT CONSUMERS WANT AND WHY
- Experience with CBD health products
- Graph 3: interest in CBD health products, by gender and age, 2023
- Interest in formats of CBD health products
- Graph 4: interest in formats of CBD health products, 2023
- Interest in field of application for CBD health products
- Graph 5: interest in field of application for CBD health products, 2023
- Graph 6: attributes associated with types of sleep aids, 2023
- Usage barriers for CBD health products
- Graph 7: usage barriers for CBD health products, 2023
- Graph 8: usage barriers for CBD health products, by past use of CBD health products, 2023
- Behaviours towards health and CBD health products
- Graph 9: behaviours towards CBD and CBD health products, 2023
- Attitudes towards CBD and CBD health products
- Graph 10: attitudes towards CBD and CBD health products, 2023
- Graph 11: % of agreement with selected attitudes towards diversity, equity and inclusion (DEI) by attitude towards ‘Using CBD health products is socially acceptable’, 2023
-
LAUNCH ACTIVITY AND INNOVATION
- Graph 12: currently active patent families for the use of cannabidiol (granted or pending), by market, 2018-23
-
APPENDIX
- Appendix – abbreviations, consumer research methodology and language usage
Mintel: Market Intelligence Made Easier
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
For further information about our research and analysis methods, visit our helpdesk.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
