German Attitudes towards Cosmetic Procedures Consumer Report 2024
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Inflation and supply chain issues are expected to impact the cosmetic procedures market like they have for many others – by driving up the costs of materials, equipment and services. This rise in expenses could lead to higher prices for procedures, making them less accessible and impacting overall consumer demand.
22% of German men aged 25-44 who have had cosmetic procedures done did so abroad, and 14% are interested in hair transplants. These elements are part of an international trend that has spawned a whole new industry: the cultural phenomenon of ‘hairport’ getaways to destinations like Turkey.
One of the biggest threats to the cosmetic procedures market is the increasing prevalence of misinformation and unrealistic beauty standards perpetuated by social media. Misinformation can lead to unrealistic expectations, dissatisfaction with results and even health risks if individuals pursue unsafe or unregulated procedures.
One of the biggest opportunities in the cosmetic procedures market lies in leveraging AI and technology to enhance the customer experience and provide hyper-personalised virtual consultations and outcome simulations. This can help those interested make more informed decisions, leading to increased satisfaction.
Expect increased demand for non-surgical procedures as people aspire to maintain a youthful appearance. Practitioners can highlight natural results to boost uptake.
Susanne Krenz, Principal Research Analyst – Beauty and Personal Care
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.