Inflation and supply chain issues are expected to impact the cosmetic procedures market like they have for many others – by driving up the costs of materials, equipment and services. This rise in expenses could lead to higher prices for procedures, making them less accessible and impacting overall consumer demand.
22% of German men aged 25-44 who have had cosmetic procedures done did so abroad, and 14% are interested in hair transplants. These elements are part of an international trend that has spawned a whole new industry: the cultural phenomenon of ‘hairport’ getaways to destinations like Turkey.
One of the biggest threats to the cosmetic procedures market is the increasing prevalence of misinformation and unrealistic beauty standards perpetuated by social media. Misinformation can lead to unrealistic expectations, dissatisfaction with results and even health risks if individuals pursue unsafe or unregulated procedures.
One of the biggest opportunities in the cosmetic procedures market lies in leveraging AI and technology to enhance the customer experience and provide hyper-personalised virtual consultations and outcome simulations. This can help those interested make more informed decisions, leading to increased satisfaction.
This Report Looks At The Following Areas:
- The impact of the cost-of-living crisis and societal and demographic shifts on the uptake of cosmetic procedures.
- Legal and advertising regulations related to cosmetic procedures.
- The uptake of surgical vs non-surgical procedures, as well as future interest.
- The threat of abroad procedures to the German market.
- Consumers’ barriers to cosmetic procedures.
- Ethical concerns when it comes to cosmetic procedures.
Expect increased demand for non-surgical procedures as people aspire to maintain a youthful appearance. Practitioners can highlight natural results to boost uptake.
Susanne Krenz, Principal Research Analyst – Beauty and Personal Care
Collapse All
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- Key issues covered in this Report
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EXECUTIVE SUMMARY
- Market context
- Mintel predicts
- Opportunities
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MARKET DRIVERS
- The German economy
- Graph 1: key economic data, in real terms, 2019-25
- Graph 2: financial confidence index, 2022-23
- Prevalence of cosmetic procedures
- Graph 3: invasive and non-invasive cosmetic procedures performed by aesthetic plastic surgeons, 2018-22
- Acceptance of cosmetic procedures
- Graph 4: acceptance* of non-invasive and invasive surgery, 2023
- Legal framework
- Social and societal context
- Graph 5: further life expectancy of Germans aged 65, in years, 2005-22
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WHAT CONSUMERS WANT AND WHY
- Surgical cosmetic procedures
- Graph 6: facial cosmetic surgeries performed vs interest, 2023
- Graph 7: body cosmetic surgeries performed vs interest, 2023
- Graph 8: women’s cosmetic breast surgeries performed vs interest, 2023
- Graph 9: hair transplants received vs interest, 2023
- Graph 10: genital plastic surgeries received vs interest, by gender and age, 2023
- Non-surgical cosmetic procedures
- Graph 11: cosmetic skin-altering procedures performed vs interest, 2023
- Graph 12: cosmetic injectable procedures performed vs interest, 2023
- Graph 13: interest in select invasive lifting procedures, by interest in Botox, 2023
- Graph 14: cosmetic tightening and sculpting procedures performed vs interest, 2023
- Geographic location of cosmetic procedures
- Graph 15: geographic location of cosmetic procedures, 2023
- Factors in selecting a non-surgical cosmetic procedure practitioner
- Graph 16: deciding factors when selecting a non-surgical cosmetic procedure practitioner, 2023
- Deterrents from receiving cosmetic procedures
- Graph 17: deterrents from having cosmetic procedures, 2023
- Attitudes towards cosmetic procedures
- Graph 18: attitudes towards cosmetic procedures regarding ethics and regulation, 2023
- Graph 19: attitudes towards cosmetic procedures regarding risks and rewards, 2023
- Graph 20: consumers who agree that the results of surgical/non-surgical cosmetic procedures outweigh the risks, by status, 2023
- Graph 21: attitudes towards cosmetic procedures regarding social (media) influence, 2023
- Graph 22: attitudes towards cosmetic procedures regarding knowledge and transparency, 2023
- Graph 23: select attitudes towards cosmetic procedures, by happiness with looks, 2023
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LAUNCH ACTIVITY AND INNOVATION
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
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