2021
9
Germany Attitudes towards Flavours in Food Market Report 2021
2021-07-29T17:05:05+01:00
REPD2CFB8D1_AB9B_4170_9106_CAA7120B867F
2195
141017
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"}]
Report
en_GB
Germans crave experiences; however, hurdles in flavour trial must be addressed. Flavour novelty – within consumers' comfort zone – are promising in times of COVID-19.Annika Janicke, Research Analyst –…

Germany Attitudes towards Flavours in Food Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Germans crave experiences; however, hurdles in flavour trial must be addressed. Flavour novelty – within consumers' comfort zone – are promising in times of COVID-19.

Annika Janicke, Research Analyst – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on consumer attitudes towards flavours in food
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
  2. MARKET DRIVERS

    • Graph 1: key economic data, in real terms, 2019-22
  3. WHAT CONSUMERS WANT AND WHY

    • Impact of COVID-19 on consumer behaviour
    • German consumers' openness towards new flavours in food
    • Graph 2: consumers who are very adventurous when trying a flavour they haven't tried before, by age groups, March 2021
    • Graph 3: interest in trying flavours someone has not tried before in selected categories, March 2021
    • Encouraging factors for trying new flavours
    • Graph 4: encouraging factors to trying flavours someone has not tried before, March 2021
    • Graph 5: recommendations as an encouraging factor for trying new flavours, by age groups, March 2021
    • Occasions and reasons for new flavour trial
    • Graph 6: occasions and reasons for trying new flavours, March 2021
    • Behaviours around flavours in food
    • Graph 7: behaviours related to flavours in food products, March 2021
    • Graph 8: agreement with the selected statement, by age groups, March 2021
    • Interest in flavours for sweet packaged food
    • Graph 9: interest in seeing selected flavours in sweet packaged food products, March 2021
    • Graph 10: interest in selected flavours in sweet packaged food products, by gender, March 2021
    • Interest in flavours for savoury packaged food
    • Graph 11: interest in selected flavours in savoury packaged food products, March 2021
    • Graph 12: interest in selected flavours in savoury packaged food products, by gender, March 2021
    • Graph 13: interest in sweet flavours in savoury packaged food products, by age group, March 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Sweet bakery
    • Graph 14: share of sweet bakery launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Sweet dairy
    • Graph 15: share of sweet dairy launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Sweet spreads
    • Graph 16: sweet spread launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Confectionery & snack bars
    • Graph 17: share of confectionery and snack bar launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Breakfast cereals
    • Graph 18: share of breakfast cereal launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Graph 19: share of breakfast cereal launches with fruity flavour component sub-groups, 2016-20
    • Meal-related products
    • Graph 20: share of meal related product launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Savoury snacks
    • Graph 21: share of savoury snack launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
    • Cheese
    • Graph 22: share of cheese launches, by top flavour component sub-groups and by total, 2016-20 vs change 2019-20
  5. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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