2021
9
Germany Attitudes towards Food and Drink for the Over-55s Market Report 2021
2021-07-27T11:02:19+01:00
REP0CF85DA7_225C_47CB_8797_DAA7482A4022
2195
140924
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Consumer Demographics","url":"https:\/\/store.mintel.com\/industries\/demographics"}]
Report
en_GB
While over-55s are interested in foods/drinks with functional benefits that will help them stay fit and active for longer, many find 'senior' labels off-putting.Annika Janicke, Research Analyst – Food…

Germany Attitudes towards Food and Drink for the Over-55s Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

While over-55s are interested in foods/drinks with functional benefits that will help them stay fit and active for longer, many find 'senior' labels off-putting.

Annika Janicke, Research Analyst – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • The impact of COVID-19 on over-55s' attitudes towards food & drink
    • Market context
    • Graph 1: population breakdown by age group (%), 2019 and 2024
    • Mintel predicts
    • What consumers want and why
    • Graph 2: foods typically eaten for main meals among over-55s, 2021
    • Graph 3: agreement with the statement "A product claiming to be suitable for seniors would put me off" among over-55s, by gender, 2021
    • Graph 4: agreement with the statement "I think information on packaging is too hard to read" among over-55s, by gender, 2021
    • Opportunities
  2. MARKET DRIVERS

    • Graph 5: key economic data, in real terms, 2019-22
    • Graph 6: population, by age group, 2019 and 2024
    • Graph 7: extent to which people try to eat/drink healthily, all adults vs over-55s, 2021
    • Graph 8: extent to which over-55s try to eat/drink healthily, by gender, 2021
    • Graph 9: limiting certain foods as a way to eat healthily, over-55s by gender, 2021
    • Graph 10: limiting certain foods as a way to eat healthily, all adults vs over-55s, 2021
    • Graph 11: other steps taken to eat healthily, all adults vs over-55s, 2021
    • Graph 12: other steps taken to eat healthily, over-55s by gender, 2021
    • Graph 13: top 5 food and drink aspirations in the next 12 months, all adults vs over-55s, 2021
    • Graph 14: food and drink aspirations in the next 12 months among over-55s, by gender, 2021
    • Graph 15: ownership of smartphones and tablet computers, all adults vs over-55s, by gender, 2020
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on over-55s' behaviour
    • Graph 16: change to grocery shopping habits compared to before the covid-19 outbreak among over-55s, by age and gender, 2021
    • Typical grocery shopping routine
    • Graph 17: over-55s who do any household grocery shopping, by select demographics, 2021
    • Graph 18: typical grocery shopping behaviours among over-55s, 2021
    • Graph 19: typical grocery shopping behaviours among onver-55s, by working status, 2021
    • Graph 20: who does the household grocery shopping, all adults vs over-55s by gender, 2020
    • Who cooks and what foods are typically eaten for main meals
    • Graph 21: who typically cooks/prepares meals in the household, over-55s by gender and age, 2021
    • Graph 22: foods typically eaten for main meals among over-55s, 2021
    • Graph 23: frequency of cooking meals from scratch, all adults vs over-55s by gender, 2020
    • Most important factors when buying food and drink
    • Graph 24: top 3 most important factors when shopping for food, all adults vs over-55s by gender, 2021
    • Graph 25: most important factors when shopping for food, 2021
    • Graph 26: most important factors to over-55s when buying food and drink products, 2021
    • Graph 27: most important factors to over-55s when buying food and drink products, by gender, 2021
    • Willingness to pay more for food and drinks
    • Graph 28: food and drink qualities over-55s would be willing to pay more for, 2021
    • Attitudes towards food and drink
    • Graph 29: attitudes towards food & drink among over-55s, 2021
    • Graph 30: agreement with the statement "A product claiming to be suitable for seniors would put me off" among over-55s by gender, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • APPENDIX

      • Appendix – abbreviations, consumer research methodology and language usage

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

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    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

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