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"As busy consumers' price and time sensitivities rise, go beyond high protein with multifunctional, 'all-in-one' formats that deliver convenient value for money."
Hope Banks Petrikowski, Analyst – Food & Drink
Despite slowing food & drink inflation, economic pessimism persists in Germany. As people’s finances and time become tighter, fortified and functional food & drink can focus on multifunctionality and convenience to prove value for money.
As consumers move towards a holistic health approach, single-nutrient ‘maxxing’ becomes less relevant. Indeed, 64% of Germans believe high-protein products are overrated, prompting brands to focus on ingredient quality and functional benefits.
In addition to interest in multiple health benefits, category users’ desire for more personalised nutrition options can help address confusion about which fortified/functional products are best for their health, presenting an opportunity for brands to better engage their audience.
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Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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