2020
9
Germany Attitudes Towards Healthy Eating & Drinking Market Report 2020
2020-12-02T14:01:10+00:00
REP24D74EAE_0ACE_417E_BB49_65FB632FCE55
2195
128261
[{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"},{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"}]
Report
en_GB
As emotional wellbeing gains importance, consumers will increasingly turn to mood-boosting foods that help them relax and cope with stress and anxiety.Heidi Lanschützer, Associate Director Germany…

Germany Attitudes Towards Healthy Eating & Drinking Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Healthy Eating & Drinking – Germany market including the behaviours, preferences and habits of the consumer.

Eating a healthy diet is among the top five habits Germans consider most important for long-term mental/emotional wellbeing. Consumers will increasingly turn to products that help them relax and cope with stress and anxiety. Foods positioned as low-cost mood-boosters will particularly resonate in stressful times due to COVID-19.

Quickly Understand

  • How to explore less-sweet flavour profiles?
  • What should be on top of health campaigners’ agendas?
  • How to tap into gut health’s immunity benefits?
  • How to explore relevant micronutrients?
  • How to tap into the demand for personalised nutrition?
  • What has highest priority for German Food & Drink shoppers?

Covered in this report

Brands covered: Actimel, Alpro, Birds Eye, Dr. Oetker, Garden Gourmet, Gewürzmühle Brecht, Holland & Barrett, Honest T, Iglo, Innocent, Kaufland, Kellogg’s, K – Take it veggie, Kölln, Lipton, Maggi, Müller Power Corner, MyMuesli, Naturya, Nescafé, Nestlé, Netto, Philadelphia, REWE, RÜgenwalder Mühle, Smiling Face, Teatox, Tesco, Troo, Unilever, Viboo, Vitalis, Viva Vital, Volvic, etc.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As emotional wellbeing gains importance, consumers will increasingly turn to mood-boosting foods that help them relax and cope with stress and anxiety.

Heidi Lanschützer
Associate Director – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: consumers' efforts related to healthy eating , July 2019*
    • Mintel predicts
    • What consumers want, and why
    • Graph 2: health-related factors considered most important when shopping for food, May 2020
    • Graph 3: benefits consumers would ideally like from their diet, May 2020
    • Graph 4: "a personalised diet based on genetic makeup appeals to me", May 2020
    • Graph 5: interest in selected retail concepts related to healthy eating, May 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

    • Graph 6: consumers giving higher priority to eating healthily and doing exercise since the COVID-19 outbreak, by gender, age and parental status, 6-13 May 2020
    • Graph 7: food-related consumer concerns as a result of COVID-19, 21 April-6 May 2020
    • Graph 8: consumers who have expressed greater interest in immunity support since the start of the COVID-19 outbreak, by age, 21 April-6 May 2020
    • How a COVID-19 recession will reshape the industry
  3. market drivers

    • Graph 9: consumers' efforts related to healthy eating , July 2019*
    • Graph 10: trends in body mass index (BMI), 1999-2017
    • Graph 11: population by age, 2014-24
  4. What consumers want, and why

    • Healthy eating habits
    • Graph 12: frequency of top three health-related habits, October 2019
    • Graph 13: consumers who eat healthily all/most of the time, by financial situation and average net monthly household income, May 2020
    • Graph 14: consumers who eat healthily all/most of the time, by gender and age, May 2020
    • Health-related choice factors when shopping for food
    • Graph 15: factors considered most important when shopping for food, May 2020
    • Graph 16: reasons for buying organic products, February 2019
    • Graph 17: consumers who consider 'a source of vitamins/minerals' most important when shopping for food, by age, May 2020
    • Behaviours related to healthy eating
    • Graph 18: behaviours related to healthy eating, May 2020
    • Graph 19: frequency of eating five portions of fruit or vegetables a day, October 2019
    • Benefits people would ideally like from their diet
    • Graph 20: benefits consumers would ideally like from their diet, May 2020
    • Graph 21: consumers who would ideally like their diet to support digestive/gut health, by gender and age, May 2020
    • Graph 22: consumers who would like their diet to help them reach/maintain a healthy weight, by gender and age, May 2020
    • Graph 23: consumers who seek heart and/or bone health benefits from their diet, by age, May 2020
    • Attitudes towards healthy eating
    • Graph 24: attitudes towards healthy eating, May 2020
    • Graph 25: interest in a personalised diet based on genetic makeup, by age, May 2020
    • Interest in retail concepts related to healthy eating
    • Graph 26: interest in selected retail concepts related to healthy eating, May 2020
    • Graph 27: interest in more guidance in-store on eating healthily, by age, May 2020
  5. Launch activity and innovation

    • Graph 28: top three 'minus' claims in food & non-alcoholic drink launches, Jan 2015-Aug 2020
    • Graph 29: health-related claim categories in food & non-alcoholic drink launches, Jan 2015-Aug 2020
    • Graph 30: 'plus' claims in food & non-alcoholic drink launches, Jan 2015-Aug 2020
    • Graph 31: top five functional claims in food & non-alcoholic drinks, Jan 2015-Aug 2020
    • Graph 32: top 10 micronutrients in food & non-alcoholic drink launches, Jan 2015-Aug 2020
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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