Stay ahead of the curve and future-proof your business with Mintel’s Germany Healthy Eating Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends, consumer behaviours, and German eating habits affecting your industry.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
However, this conflicts with the high percentage of Germans who are overweight or obese. A lack of education to accessibility surrounding nutritious foods amongst other factors is causing this paradox.
Despite high interest in healthy eating and drinking in Germany, inflation may push consumers towards cheap and often less nutritious products, as cost is also a major factor influencing consumer behaviour.
To learn how to connect with your audience, purchase our full Germany Healthy Eating Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: St. John’s, Bioland, Nestlé, Milbona, Aldi, Pichler, Rauki, P&T, Warcry, Huel, Layenberger, Davert, TikTok, Yuka, Peter Riegel Weinimport, Moxy, Joice Keto, Yfood, Voekel, and many more.
Products: Food (fresh produce, meat, vegan and veggie products, crackers, snack food), ingerdients, drink (energy drinks, wine, tea, juice), technology (apps, wearables), and many more.
This report, written by Harry Meehan, Analyst, delivers in-depth commentary and analysis to highlight current trends surrounding German eating habits and add expert context to the numbers.
The market continues to advocate tailored better-for-you offerings with a celebration of functional ingredients. Positioning food ‘as medicine’ for both mental and physical health will help brands to remain relevant.
Harry Meehan
Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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