2022
9
Germany Attitudes towards Home Cooking Market Report 2022
2022-02-16T16:56:39+00:00
REP5F8702F6_1AE9_4582_80EB_D00DDEB186C9
2195
148011
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Report
en_GB
Healthy eating, convenience, skill development and connecting people through food are key areas for brands to explore as home cooking becomes more popular. Valentin Thies, Senior Research Analyst -…

Germany Attitudes towards Home Cooking Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Attitudes Towards Home Cooking Market Report 2022 identifies consumers’ attitudes towards home cooking, the impact of the pandemic on changing attitudes towards food in Germany, and possibilities for innovation in the Home Cooking Germany market. This report covers the Home cooking Germany market size, the Home cooking Germany market forecast, market segmentation and industry trends for the Home Cooking Germany market.

Click here to view the German version of our Germany Attitudes towards Home Cooking Market Report 2022.

Current Market Landscape

The initial lockdown and restrictions led to changes in attitudes towards food in Germany and initiated a rise in at-home meal occasions as well as an increase in scratch cooking and baking that provided an at-home activity to help pass the time.

Scratch cooking plays a major role in Germany as our Home Cooking Germany report has shown. Over half of home cooks mostly cook from scratch – it is considered enjoyable as it allows meals to be healthier and/or tailored to personal preferences. The Covid-19 impacts on food related behaviour in Germany are significant as many Germans expect to be cooking more from scratch post-pandemic, making this a major opportunity.

Home Cooking Germany Market Share and Key Industry Trends

At-home meals were fueled by the 2021 lockdown, and any later restrictions as well as wariness of public places and pressure on incomes continued. Scratch cooking is considered healthy, and the long-term uplift of working from home contributes to the home cooking frequency Germany.

  • 52% of German home cooks mostly cook from scratch.
  • 37% of German home cooks expect to be cooking more from scratch post-COVID-19.
  • 38% of Germans still feel uncomfortable going to restaurants.
  • 38% of Germans who eat unhealthily do so because they are in a rush.

Future Trends in the Home Cooking Germany Market

Changed attitudes towards food in Germany are increasing consumers’ concerns around health, and consequently they pay more attention to their diets. Speedy lunches for working at home and more premium meals for evenings hold potential. Moreover, social media’s role in providing recipe inspiration and improving cooking skills is growing significantly resulting in a new generation of ‘digital home cooks’. Brands can enter this space to secure a long-term competitive edge.

Our Home Cooking Germany report identifies that many home cooks see scratch-cooked meals as healthier and weight management has become a priority post-pandemic. Convenient scratch cooking aids that encourage quick, healthy eating have potential and cooking products that equip home cooks with the right tools to make plant-based dishes warrant attention.

Read on to discover more details or take a look at all of our German Consumer Lifestyle Market Research.

Quickly Understand

  • Market drivers for at-home cooking.
  • The impact of COVID-19 on home cooking behaviours.
  • Types of meals prepared and frequency of consumption.
  • Key reasons for cooking meals from scratch or semi-scratch.
  • Interest in home cooking features and approaches.
  • Behaviours and attitudes related to cooking in the home.
  • Recent product launch activity and market opportunities for 2022.

Covered in this Report

Brands: Just Spices, Whats App, TikTok, Quinola, Knorr, Heinz, SimplyCook, El Taco Truck Fridge, Giovanni Rana, HelloFresh, and more.

Expert Analysis from a Specialist in the Field

This report, written by Valentin Thies, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Home Cooking Germany market, and adds expert context to the numbers.

Healthy eating, convenience, skill development and connecting people through food are key areas for brands to explore as home cooking becomes more popular.

Valentin Thies
Valentin Thies
Senior Food & Drink Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on in-home cooking
    • Market context
    • Mintel predicts
    • Opportunities
    • Graph 1: consumers who cook from scratch/semi-scratch because they enjoy cooking, by household size, 2021
  2. MARKET DRIVERS

    • Graph 2: key economic data, in real terms, 2019-23
  3. WHAT CONSUMERS WANT AND WHY

    • Types of meals prepared and the frequency of cooking from scratch
    • Graph 3: type of meal prepared most often for lunch and/or dinner in households, 2021
    • Graph 4: type of meal prepared most often for lunch and/or dinner in households, by age group, 2021
    • Graph 5: frequency of cooking meals from scratch*, 2021 vs 2019
    • Reasons for cooking meals from scratch or semi-scratch
    • Graph 6: reasons for cooking from scratch or semi-scratch, 2021
    • Graph 7: consumers who cook from scratch or semi-scratch to meet special dietary needs, by age group, 2021
    • Graph 8: consumers who cook from scratch/semi-scratch because they enjoy cooking, by household size, 2021
    • Behaviours related to cooking in the home
    • Graph 9: behaviours related to cooking in the home, 2021
    • Graph 10: consumers who cook from scratch or semi-scratch to save money, by financial situation, 2021
    • Interest in home cooking features and approaches
    • Graph 11: interest in home cooking features and approaches, 2021
    • Graph 12: interest in watching recipe videos on social media, by age group, 2021
    • Graph 13: consumption of selected world cuisine products in the last three months, 2021
    • Attitudes towards cooking in the home
    • Graph 14: attitudes towards cooking in the home, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 15: NPD in selected home cooking products and aids*, % of share by category, 2017-21
    • Graph 16: cooking and pasta sauce launches, by flavours (including blends), 2021
    • Graph 17: pasta retail market segmentation, by value (€m), 2017-20
    • Graph 18: pasta retail market segmentation, by volume (000 tonnes), 2017-20
    • Graph 19: cooking and pasta sauce launches, by selected claim, 2017 vs 2021
    • Graph 20: selected cooking product launches (excluding meat and poultry)*, by vegan, vegetarian and plant-based claim, 2017-21
    • Graph 21: selected cooking product launches*, by health-related claim categories, 2017-21
    • Graph 22: meat, poultry and fish product launches, by ethical and organic claims, 2017-21
    • Graph 23: prepared meal and meal kit launches as a % of total meal & meal centre NPD, 2017-21
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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