Stay ahead of the curve and future-proof your business with Mintel’s Attitudes Towards Takeaway Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest industry trends and consumer behaviours affecting the food takeaway market Germany.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook on the Germany foodservice market, including expert insights and market drivers.
- The short-, medium- and long-term impact of inflation on home delivery consumption Germany.
- Order frequency, preferred ordering channels, and types of food ordered.
- Consumer behaviour and attitudes towards home delivery Germany.
- How your business can tap into opportunities in the Germany foodservice market to increase the home delivery market size.
Overview of the Food Takeaway Market Germany
The cost-of-living crisis has shifted attitudes towards takeaway as consumers become more price-conscious. Nevertheless, takeaway food remains a treat that is more affordable than dining in restaurants, which will help increase the Germany foodservice market size.
- Attitudes Towards Home Delivery and Takeaway: 76% of Germans order takeaway/home delivery food. The reluctance to cut back on takeaway ordering shows how takeaway acts as a bridge between eating out and staying in.
Attitudes Towards Home Delivery and Takeaway: What Consumers Want and Why
- Attitudes Towards Home Delivery Germany: Amidst the cost-of-living crisis takeaway meals serve as an affordable treat compared to dining in restaurants and 50% of consumers are opting for money-saving options and choose operators offering free delivery, meal deals and loyalty programs.
- Germany Foodservice Market Trends: Food waste remains one of the three most important environmental issues for Germans and 60% of takeaway users agree that keeping leftovers from ordered food is a good way to save money on top of reducing waste. Foodservice operators can cater to interest in gaining multiple meals from one order via customisable portion sizes.
What’s Next for the Food Takeaway Market Germany?
- Pizza remains the favourite takeaway meal, however there is opportunity to expand delivery and takeaway market share in Germany with world cuisines as people get more adventurous pots-pandemic.
- Going forward, technological advancement in the Germany foodservice market will allow greater efficiencies in automated food ordering, preparation, and food order tracking options, and omnichannel promotions and loyalty schemes will become more common.
To learn how to connect with your audience, purchase our full Attitudes Towards Takeaway Germany Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Domino’s, Too Good To Go, Orbisk, Circus Kitchens, Sushi Daily, Vita Mojo, Delipop, MENY, Wolt, Blume 2000, Fressnapf, Tannenparadies, Flink, Liefergrün, Bringly, Cartken, Uber, TERAKI, Lieferando, Twitch, Discord, Sushi Shop, McDonald’s, and more.
Additional Features Included with Your Purchase
- Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
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Expert Insights on Home Delivery Consumption Germany
This report, written by Charlotte Sander, Associate Analyst, delivers in-depth commentary and analysis to highlight current industry trends in Germany foodservice market and add expert context to the numbers.
Takeaway serves as an affordable alternative to eating out. Operators can boost their value with deals, convenience and personalisation.
Charlotte Sander
Associate Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: monthly consumer price index for takeaway/home delivery food, 2021-23
- Opportunities
- Graph 2: top five factors for choosing a restaurant/takeaway over another, 2023
- Graph 3: preferred methods of receiving takeaway/home delivery food, by area, 2023
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MARKET DRIVERS
- The German economy
- Graph 4: key economic data, in real terms, 2019-24
- Impact of the economy on home delivery and takeaway
- Graph 5: monthly consumer price index for takeaway/home delivery food, 2021-23
- Graph 6: consumers who have cut back on eating out/ordering takeaway because of price increases, by financial situation, 2023
- Graph 7: top 10 additional discretionary spending priorities once essential costs are taken care of, 2022*
- Factors around delivery
- Sustainability issues
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WHAT CONSUMERS WANT AND WHY
- Frequency of ordering takeaway/home delivery food
- Graph 8: any takeaway/home delivery bought, 2021-23
- Graph 9: frequency of ordering takeaway/home delivery food, 2021, 2022, 2023
- Graph 10: frequency of ordering takeaway/home delivery food, by gender, 2023
- Graph 11: consumers who would dine out/order takeaway less often if they needed to save money, 2023
- Preferred channels for takeaway/home delivery food – ordering and receiving
- Graph 12: preferred ordering methods for takeaway/home delivery meals, 2022-23
- Graph 13: preferred ordering channels for takeaway/home delivery food, by gender, 2023
- Graph 14: preferred methods for receiving orders, 2023
- Graph 15: preferred methods of receiving takeaway/home delivery food, by area, 2023
- Preferred types of home delivery and takeaway food
- Graph 16: preferred types of takeaway/home delivery food, 2023
- Graph 17: consumption of any world cuisine at home in the last three months, by age, 2021
- Behaviour towards home delivery and takeaway
- Graph 18: typical behaviours when buying takeaway/home delivery food, 2023
- Graph 19: consumers who buy drinks with takeaway/home delivery orders or buy group bundles, by age, 2023
- Factors for choosing a restaurant/takeaway over another
- Graph 20: factors for choosing a restaurant/takeaway over another, 2023
- Attitudes towards home delivery and takeaway
- Graph 21: attitudes towards food delivery and takeaway, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
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