The Germany Attitudes Towards Takeaway Market Report 2022 identifies consumers’ attitudes towards home delivery/takeaway, the impact of COVID-19 and inflation on the Food Takeaway Market Germany, and the impact of the return of dining-out on the industry. This report covers the Home Delivery Germany market size, market forecast, market segmentation and industry trends for the Food Takeaway Market Germany.
Our Takeaway Germany Report shows that home delivery/takeaway continues to grow following restaurants’ increased engagement with this revenue stream during the pandemic. In 2022, more people are using takeaway/delivery than a year ago, however some are cutting back after the reopening of dine-in restaurants.
Inflation, supply chain issues and exploding energy costs are driving price hikes in 2022. While the takeaway/home delivery market predominantly relies on more-affluent consumers, price increases present a major threat, making takeaway food less appealing to many Germans. To tackle inflationary pressure and labour shortages, home delivery/takeaways can capitalise on hybrid working, or in-person collection to maintain momentum.
As consumers settle into post-pandemic lifestyles and the economy is set to stabilise, demand for takeaway and home delivery will further increase. Following the establishment of delivery/takeaway as a key part of the foodservice industry, consumers will look to explore more distribution channels, such as food trucks, temperature-controlled lockers or subscription services.
Takeaway/home delivery services, however, have the potential to uphold the foodservice market once again as seen during COVID-19 restrictions. Consumers might trade restaurant visits for cheaper takeaway alternatives, which brands can encourage with collection discounts.
Our Takeaway Germany market research predicts that development of digital solutions will reshape the industry long-term pushing automated delivery and ordering methods, transparency of food sourcing, and sustainable handling of resources.
Ultimately, takeaway/home delivery services are best equipped to capitalise on the opportunities arising from hybrid working patterns which sifnificantly affect attitudes towards home delivery in Germany. Brands can promote their services as employee perks or invest in time-efficient collection methods, like temperature-controlled lockers.
Read on to discover more details or take a look at all of our German Foodservice Market Research.
Brands: Lieferando, Uber Eats, Vytal, Rebowl, Too Good To Go, TikTok, Burger King, Gaffel am Dom, CoffeeCup, Ecover, and many more.
This report, written by Hannah Sandow, a leading analyst in the Health & Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the Food Takeaway Market Germany, and adds expert context to the numbers.
To respond to pent-up demand for dining-in, labour shortages and inflation, home delivery/takeaway brands can capitalise on their strengths by offering collection deals, adapting to the flexible needs of hybrid workers and efficiently.
Hannah Sandow
Senior Health & Wellbeing Analyst
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