2021
9
Germany Attitudes towards Home Delivery and Takeaway Market Report 2021
2021-07-21T11:00:22+01:00
REP3025E9F8_7CDD_4A63_B9BC_2E41E2ED30E2
2195
140451
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Home Delivery and Takeaway","url":"https:\/\/store.mintel.com\/industries\/foodservice\/home-delivery-takeaway"}]
Report
en_GB
While COVID-19 has resulted in unprecedented demand for takeaway/home delivery food that will be challenging to sustain, there are opportunities for brands to appeal to an even wider audience through…

Germany Attitudes towards Home Delivery and Takeaway Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Home Delivery and Takeaway in Germany including the behaviours, preferences and habits of the consumer.

Click here to view the latest version (2022) of our Attitudes towards Home Delivery and Takeaway Market Report (DE version).

 

To feed their sense of belonging and to support their local community during COVID-19, two in three Germans ordered directly from a restaurant (in-person, online or by phone). To compete with third-party delivery services post-pandemic, rewarding and incentivising such behaviour with exclusive offers and discounts will help to keep consumers engaged.

Read on to find out more or take a look at all of our Germany Leisure Market Research

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on the takeaway and home delivery market
  • Frequency of ordering takeaway and home-delivery food, and changes to this caused by COVID-19
  • Popular meal occasions for ordering takeaway/home-delivery food
  • Takeaway and home-delivery ordering methods
  • Factors that influence consumers’ choice of takeaway/home-delivery restaurant
  • Consumers’ perceptions of common takeaway packaging formats

Covered in this report

Brands mentioned: Alnatura, Aral, Bio Company, Denn’s Biomärkte, Dish Order, Espresso House, Greger, Heckeräs Restaurant, Herzfutter, Just Eat, Lieferando, Lokal-essen.com, McDonald’s, Metro, Mutti freut sich, Peter Pane, REBOWL, RECUP, Shell, Taste It Pass, VYTAL etc.

Products covered: This Report focuses on takeaway and home delivery of food and drink prepared by foodservice venues (where the drink is being ordered with a meal).

Expert analysis from a specialist in the field

Written by Dr. Christina Wessels, a leading analyst in the Leisure market, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While COVID-19 has resulted in an unprecedented demand for takeaway/home delivery food that will be challenging to sustain, there are opportunities for brands to appeal to an even wider audience through investing in zero-waste packaging and restaurant-branded vending machines.

Dr. Christina Wessels
Senior Analyst – Leisure

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Impact of COVID-19 on home delivery and takeaway
    • Market context
    • What consumers want and why
    • Graph 1: ordering method, March 2021
    • Graph 2: selected behaviours regarding takeaway/home delivery, % yes, by parental status, March 2021
    • Graph 3: selected behaviours regarding takeaway/home delivery, % yes, by age, March 2021
    • Opportunities
  2. MARKET DRIVERS

    • COVID-19
    • Graph 4: key economic data, in real terms, 2019-22
    • Financial health
    • Graph 5: purchase of takeaway/home delivery, by financial health, March 2021
    • Packaging and plastic waste
    • Food waste
  3. WHAT CONSUMERS WANT AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Graph 6: exposure anxiety and lifestyle concern index, 3 March 2020-17 June 2021
    • Frequency of use
    • Graph 7: frequency of buying takeaway/home delivery food, by age, March 2021
    • Ordering methods
    • Graph 8: ordering method, March 2021
    • Most popular mealtimes
    • Graph 9: popular meal times, March 2021
    • Purchase drivers
    • Graph 10: factors that have the most influence on the venue choice, March 2021
    • Perceptions of takeaway/home delivery packaging
    • Graph 11: attributes associated with takeaway/home delivery packaging, March 2021
    • Graph 12: attributes associated with takeaway/home delivery packaging, March 2021
    • Graph 13: attributes associated with takeaway/home delivery packaging cardboard, by age, March 2021
    • Behaviours regarding takeaway/home delivery
    • Graph 14: behaviours regarding takeaway/home delivery, March 2021
    • Graph 15: selected behaviours regarding takeaway/home delivery, % yes, by parental status, March 2021
    • Graph 16: selected behaviours regarding takeaway/home delivery, % yes, by age, March 2021
    • Barriers to usage
    • Graph 17: reasons for not buying takeaway/home-delivery food, March 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Delivery services
    • Sustainability
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch