2020
9
Germany Attitudes towards In-Home vs Out-of-Home Drinking Market Report 2020
2021-01-04T16:03:05+00:00
REP6D2625B9_ED98_4741_ADA0_CE2D6CF0B791
2195
129200
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Report
en_GB
Alcohol moderation and health concerns related to alcoholic drinks need addressing while lockdown measures due to the COVID-19 outbreak reduce out-of-home drinking.Annika Janicke, Research Analyst – Food & Drink…

Germany Attitudes towards In-Home vs Out-of-Home Drinking Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards In-Home vs Out-of-Home Drinking – Germany market including the behaviours, preferences and habits of the consumer.

Alcohol consumption is moderating in Germany primarily for health, rather than financial reasons. This will increase demand for more low/no alcohol options that can encourage more responsible drinking while providing a hangover-free choice.

Quickly Understand

  • How to highlight the value of drinks within the German market?
  • How to take the German consumers’ health concerns into account?
  • How are shifting demographics impacting drinking behaviour?
  • How are financial concerns impacting alcohol consumption within Germany?
  • How to win with personalised options for drinks?
  • How can your brand increase transparency around ingredients and nutritional value?

Covered in this report

Brands mentioned: Abonauten, Aldi Süd, Brau Atelier, Beck’s, BEEF!, Beer Tasting App, Berentzen, Euphoria, Feigling, Katerfly, Leffe, Miomente, Philpharma, swissdrinx, Tres Países, Untappd, Vivino, Warsteiner, etc.

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Alcohol moderation and health concerns related to alcoholic drinks need addressing while lockdown measures due to the COVID-19 outbreak reduce out-of-home drinking.
Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Note on COVID-19
    • Impact of COVID-19 on in-home and out-of-home drinking
    • Market context
    • [Graph] Germany: population by age groups, 2020-2030
    • [Graph] Germany: per capita consumption of pure alcohol among adults (15+), 1997-2016
    • Mintel predicts
    • [Graph] Germany: turnover in the restaurant industry, August 2019-August 2020 (constant prices (in real terms), index, 2015=100)
    • [Graph] Germany: usage of alcohol in-home and out-of-home, by financial situation, October 2020
    • What consumers want, and why
    • Opportunities
    • [Graph] Germany: drinking when having a meal in-home vs out-of-home, by age groups, October 2020
  2. market drivers

    • [Graph] Germany: key economical data, 2019-2022
    • [Graph] Germany: consumers' expected changes to expenditure on food and drinks in the next month, 11-18 November 2020
    • [Graph] Germany: turnover in the restaurant industry, January 2019-August 2020 (constant prices (in real terms), index, 2015=100)
    • [Graph] Germany: per capita consumption of pure alcohol among adults (15+), 1997-2016
    • [Graph] Germany: population by age group, 2020-2030
  3. What consumers want and why

    • Impact of COVID-19 on consumer behaviour
    • [Graph] Germany: consumption of alcohol in-home and out-of-home, by financial situation, October 2020
    • [Graph] Germany: consumers who are actively seeking ways to reduce stress, July 2019 vs July 2020*
    • Consumption of alcoholic drinks in-home vs out-of-home
    • [Graph] Germany: consumption of alcoholic drinks in and out of home, by age groups, October 2020
    • [Graph] Germany: types of alcoholic drinks consumed, October 2020
    • [Graph] Germany: types of alcoholic drinks consumed, by gender, October 2020
    • [Graph] Germany: consumption of freshly-made and RTD alcoholic drinks, by age groups, October 2020
    • [Graph] Germany: types of alcoholic drinks consumed, by age groups, October 2020
    • [Graph] Germany: types of alcoholic drinks consumed, in- and out-of-home, October 2020
    • Occasions of in-home vs out-of-home drinking
    • [Graph] Germany: occasions for drinking alcoholic drinks in-home, October 2020
    • [Graph] Germany: occasions for drinking alcoholic drinks out of home, October 2020
    • [Graph] Germany: drinking when having a meal in-home vs out-of-home, by age groups, October 2020
    • Perceived benefits of in-home vs out-of-home drinking
    • [Graph] Germany: benefits of in-home drinking compared to out-of-home drinking, October 2020
    • [Graph] Germany: consumer agreement that customising their drinks the way they like is a benefit of drinking in-home vs out-of-home, by gender, October 2020
    • [Graph] Germany: benefits of out-of-home drinking compared to in-home drinking, October 2020
    • [Graph] Germany: consumer agreement that trying out new/more exciting drinks is a benefit of drinking out-of-home vs in-home, by gender, October 2020
    • Most important factors when buying alcoholic drinks
    • [Graph] Germany: most important factors when buying alcoholic drinks, October 2020
    • [Graph] Germany: recommendation from friends/family and/or bartender/wine waiter as an important factor when buying alcohol, by age groups, October 2020
    • [Graph] Germany: 'brand' as the most important factor when buying alcohol, by gender and age group, October 2020
    • Behaviours around drinking alcoholic beverages
    • [Graph] Germany: behaviours towards drinking alcohol, October 2020
    • [Graph] Germany: consumers who prefer quality over quantity when it comes to alcoholic drinks, by age groups, October 2020
    • [Graph] Germany: consumers who drink less alcohol because of health or financial reasons, by age groups, October 2020
    • [Graph] Germany: consumers who want to see more non/low-alcoholic versions of spirits/wine, by gender and age group, October 2020
    • [Graph] Germany: consumers who think ready-to-drink versions of alcoholic drinks are good alternatives to freshly-made ones, by age groups, October 2020
  4. Appendix

    • Appendix – abbreviations, consumer research, methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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