Germany Attitudes towards Low- and No-alcohol Drinks Market Report 2023
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Brands can appeal to German consumers by fostering a category health halo, tap into relaxation features in low- and no-alcohol drinks, and encourage alcohol moderation through diverse product ranges. Moreover,…

Germany Attitudes towards Low- and No-alcohol Drinks Market Report 2023

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Stay ahead of the curve and future-proof your business with Mintel’s Germany Low and Non-Alcoholic Drinks Market Report 2023. Our full report is packed with consumer-led market intelligence, Germany low alcohol drinks trends, and consumer behaviours affecting your industry.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed low- and no-alcohol drinks market outlook, including market drivers and expert insights.
  • Types of alcoholic, low-, and no-alcohol drinks consumed, and what drinks consumers drink instead of alcohol to reduce their consumption.
  • Factors that encourage the purchase of alcohol-free drinks.
  • Consumer behaviours related to alcohol consumption and moderation.
  • Recent launch activity and innovation in the low alcoholic drinks market Germany.
  • How your business can tap into opportunities to increase your share in the low alcoholic drinks market Germany.

An Overview of the Low and Non-Alcoholic Drinks Market Germany

  • At 72%, the majority of Germans drink alcohol.

However, about half of German consumers report that they do not drink alcohol or have reduced their intake, making them the main target cohort for low and no-alcohol drink brands.

Germany Low Alcoholic Drinks Trends: What Consumers Want and Why

  • Inflation & the Low- and No-Alcohol Drinks Market: As a result of commodity prices rising, 55% of German consumers are spending more on alcohol for at-home consumption. While this is challenging, it also creates opportunities for low- and no-alcohol products, which are retailed at a lower price point and private labels. The lower costs of low- and no-alcohol drinks compared to their alcoholic equivalents would encourage 20% of German buyers to increase their use of alcohol-free drinks.
  • The Low Alcohol Drinks Trend Germany: The alcohol moderation trend is starting to take hold in Germany, but issues surrounding taste and societal attitudes remain. Despite innovation around relaxant properties in low- and no-alcohol drinks, brands in this sector must first grapple with well-established competitors in the alcohol-moderation space, as water and carbonated soft drinks are way ahead of them. Overcoming price and taste barriers will be the first step towards successful market growth.

Low- and No-Alcohol Drinks Market Forecast

  • Successfully leveraging emerging technologies to create ‘adult’ CSDs with mood-boosting elements are set to benefit brands trying to tap into the Germany non-alcoholic drinks trend, as this will broaden the appeal beyond just those looking to moderate their alcohol intake.
  • The health halo of the category will be its main driver as mindful and healthy living dominate contemporary society, with social pressures around drinking alcohol alleviating.

To learn how to connect with your audience, purchase our Germany Low Alcoholic Drinks Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: GABAlabs, Nix&Kix, Green Mocktails, Guinness, Astra, Krombacher, REST, Einbecker, LimHoNade, Bio Land, Veltin, Natureo, Better Beer, Erdinger, DOI, Manufakture Jörg Geiger, Mureda Alimentación, Peter Riegel Weinimport, Schloss Wachenheim, Rossmann, Anheuser-Busch, Amka, BRLO, Paulaner, PGI, and many more.

Products: Alcoholic/low-alcohol/non-alcoholic drinks (beer, cider, still wine, sparkling wine, pre-mixed drinks, spirits, carbonated soft drinks), and many more.

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Expert Insights on the Low Alcoholic Drinks Market Germany

This report, written by Harry Meehan, Analyst, delivers in-depth commentary and analysis to highlight Germany low alcohol drinks trends and add expert context to the numbers.

Brands can appeal to German consumers by fostering a category health halo, tap into relaxation features in low- and no-alcohol drinks, and encourage alcohol moderation through diverse product ranges. Moreover, brands can leverage new emerging technologies.

Harry Meehan, Analyst
Harry Meehan

Table of Contents

    • Key issues covered in this Report

    • Market context
    • Graph 1: consumers who have limited alcohol consumption in the last 12 months or don’t drink alcohol, % of respondents, by age, 2023
    • Mintel predicts
    • Graph 2: beverages drunk instead of alcoholic drinks to limit/reduce alcohol consumption in the last 12 months, 2023
    • Opportunities

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • Graph 4: financial confidence index, 2022-23
    • Market drivers for low/no-alcohol drinks
    • Graph 5: consumers who have limited alcohol consumption in the last 12 months or don’t drink alcohol, % of respondents, by age, 2023
    • Graph 6: hospitalisations induced by acute alcohol usage, by age, 2019-21

    • Drinks consumed instead of alcohol to reduce alcohol consumption
    • Types of alcoholic/low/no-alcohol drinks consumed
    • Graph 7: versions of traditionally alcoholic drinks drunk in the past three months, 2023
    • Graph 8: consumption of non-alcoholic/alcohol-free drinks, by ‘any children’, 2023**
    • Graph 9: consumption of low/lower-alcohol drinks, by ‘any children’, 2023*
    • Graph 10: standard alcohol, low/lower-alcohol and alcohol-free drink consumption repertoire, 2023
    • Factors that encourage buying non-alcoholic/alcohol-free drinks
    • Graph 11: factors that encourage buying non-alcoholic/alcohol-free drinks, 2023
    • Behaviours related to alcohol consumption and moderation
    • Behaviours relating to low/lower-alcohol and non-alcoholic/alcohol-free drinks
    • Graph 12: behaviours towards low-and no-alcoholic drinks, 2023

    • Graph 13: low/no-alcohol drink launches, by ultimate company, 2023
    • Graph 14: low/no-alcohol drink launches, branded vs private label, 2020-23
    • Graph 15: percentage of launches within a sub-category classed as a low/no-alcohol drink, 2021-23
    • Graph 16: low/no-alcohol drink and drink launches, by top 10 claims, 2022-23
    • Graph 17: low/no-alcohol drink launches, by flavour component growth, 2022-23
    • Advertising and marketing activity

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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