2021
9
Germany Attitudes towards Low and No-alcohol Drinks Market Report 2021
2021-10-27T11:02:08+01:00
REPA61B8844_FBB5_4582_8537_FA0E23BE2EDC
2195
143906
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Report
en_GB
There is huge potential for brands to extend the range of low-/no-alcohol drinks available as a growing number of Germans limit/reduce their alcohol intake. Annika Janicke, Research Analyst –…

Germany Attitudes towards Low and No-alcohol Drinks Market Report 2021

£ 2,195 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the German Low Alcohol Drinks Market including the German low alcohol drinks market size, anticipated market forecast, relevant market segmentation, and non-alcoholic drinks trends for the low and no-alcohol drinks market in Germany.

Current market landscape

There is huge potential for brands to extend the range of low-/no-alcohol drinks available. 47% of Germans either don’t drink alcohol or have limited/reduced the amount they drink in the past year and, once the pandemic eases, around twice as many adults expect to drink less alcohol (18%) compared to those expecting to drink more (8%).

Future market trends

49% of German drinkers agree that drinking soft drinks is better than drinking low-/no-alcohol drinks. This highlights the competitive threat presented by soft drinks, especially premium variants with more adult positioning. Price is also a barrier for some; 60% of German drinkers believe low-/no-alcohol drinks should be cheaper than standard equivalents.

Read on to discover more about the Germany Low Alcohol Drinks Market or take a look at our other Drinks Research Reports for Germany.

If you would like to read Germany Attitudes towards Low and No-alcohol Drinks Market Report 202 in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The impact of COVID-19 on consumer behaviour and attitudes towards alcohol consumption and low-/no-alcohol drinks
  • Key reasons why consumers are reducing or limiting their alcohol intake, with health reasons in the lead
  • The strength of alcoholic drinks consumed in the last three months and where the major growth potential lies
  • Levels of consumption and interest in spirit alternatives, including features that would inspire usage, such as smaller bottle sizes and recommending ways to drink them
  • Attitudes towards the low-/no-alcohol drinks category, including perceptions of taste, price points and drinking occasions
  • What type of launch activity is going on in Germany and where can brands seek inspiration

Covered in this report

Brands include: Affligem, Baobab, Bavaria, Big Drop, Bree, Carlsberg, Clean G, Don’t Worry, Erdinger, Freestar, Hoegaarden, Jade, Karmi, Lammsbräu, Leffe, Lowlander, Mikeller, Möhl, Sapporo, Spirits of Virtue , Strykk, Veltins, etc.

Products covered: This Report examines consumer usage of and attitudes towards low-/no-alcohol drinks. In our consumer research, this was defined to survey respondents as: “drinks designed as an alternative to standard alcoholic drinks. This includes lower- and non-alcoholic/alcohol-free beer, cider, wine and pre-mixed drinks as well as soft drinks designed specifically as an alternative to alcoholic drinks (eg Seedlip non-alcoholic spirit).”

Expert analysis from a specialist in the field

This report, written by Annika Janicke, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As more Germans limit or reduce their alcohol consumption, there is great potential for manufacturers to expand their range of low-alcohol and non-alcoholic beverages.


Annika Janicke

Food and Drink Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this report
    • The impact of COVID-19 on attitudes towards low- and no-alcohol drinks
    • Market context
    • Graph 1: types of soft drinks drunk in the last three months, 2019, 2020 and 2021
    • Mintel predicts
    • Graph 2: expected change to alcohol consumption after the outbreak eases compared to before the COVID-19 outbreak, 2021
    • Opportunities
    • Graph 3: experience of and interest in spirit alternatives, 2021
  2. MARKET DRIVERS

    • Graph 4: key economic data, in real terms, 2019-22
    • Graph 5: types of soft drinks drunk in the last three months, 2019, 2020 and 2021
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 6: change in spending habits on drinks compared to before the COVID-19 outbreak, 2021
    • Graph 7: low-/no-alcohol beer drinkers surveyed who were drinking more low-/no-alcohol beer (as of December 2020) than before the COVID-19 outbreak, by age, 2020
    • Change to alcohol consumption in the last 12 months
    • Graph 8: consumers who have limited/reduced the amount of alcohol drunk in the last 12 months in comparison to how much is normally consumed, 2021
    • Graph 9: consumers who have limited alcohol consumption in the last 12 months or don’t drink alcohol, by age, 2021
    • Reasons for limiting/reducing or not drinking alcohol
    • Graph 10: reasons for limiting/reducing amount of alcohol consumed in the last 12 months, 2021
    • Graph 11: netted reasons to limit/reduce alcohol consumption in the last 12 months, by gender and age group, 2021
    • Graph 12: reasons for not drinking alcohol, 2021
    • Strength of alcoholic drinks consumed by alcohol drinkers
    • Graph 13: strength of alcoholic drinks consumed in the last three months, 2021
    • Low-/no-alcohol drinks consumed in the last three months by non-drinkers
    • Graph 14: types of low-/no-alcohol drinks consumed in the last three months by non-drinkers, 2021
    • Graph 15: frequency of drinking no-alcohol drinks in the last three months, 2021
    • Interest and behaviours towards spirit alternatives
    • Graph 16: experience of and interest in spirit alternatives, 2021
    • Graph 17: behaviours towards low-/no-alcohol drinks, 2021
    • Attitudes towards low-/no-alcohol drinks
    • Graph 18: attitudes towards low-/no-alcohol drinks, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 19: low-/non-alcoholic NPD by leading sectors, 12 months to Sept 2021
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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