Germany Attitudes towards Lunch Out-of-Home Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards Lunch Out-of-Home Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest lunch trends in Germany and consumer behaviours affecting your industry. Get a 360° view of consumer attitudes towards lunch out of home including food consumption and cooking at home in Germany, and forecasted lunch trends in Germany to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook on food consumption in Germany, including expert insights and market drivers.
• The impact of inflation on German eating habits.
• Workers and students’ packed lunch behaviours.
• Preferred restaurants and food outlets for lunch.
• How your business can tap into opportunities regarding lunch trends in Germany.

An Overview of Food Consumption in Germany

• 77% of Germans buy lunch out-of-home, demonstrating that everyday occasions, rather than leisure, are driving the market in terms of frequency.

Inflation and the continuation of hybrid work, however, are hampering growth. In order to save money, German consumers are preparing lunch at home more often. Operators can foster deeper engagement by tapping into the emotional needs that lunch out of home can fulfil, e.g. self-care and socialisation.

Attitudes Towards Lunch Out of Home: What Consumers Want and Why

• German Eating Habits & the Cost of Living: Consumers are curbing spending on lunchtime foodservice as a result of rising prices – 73% of Germans say inflation has prompted them to prepare lunch at home more often. Value-for-money offers that support consumers’ savvy spending behaviour, e.g. bundle deals and set menus, will find wide appeal. Lunch operators will need to combine maximum convenience and value-for-money with increased flexibility that responds to post pandemic needs to keep consumers engaged.
• Lunch Trends in Germany: Consumers are craving healthier and meatless options, as the importance of sustainable, better-for-you nutrition takes centre stage. This also leads to increased adoption of reusable containers to cut down on packaging waste. Moreover, with lunch at home perceived as healthier than out (83% perceive homemade lunches as healthier), there is scope to make healthy lunches more accessible and attractive.
• Lunch Out-of-Home Market Opportunities: Consumers’ increasingly busy lives will drive demand for hassle-free lunch options, e.g. ready-to-eat meals. Operators can take advantage of opportunities and tap into consumers’ needs by providing time-saving solutions, e.g. pre-ordering and collection options and vending machines.

To learn how to connect with your audience, purchase our Germany Lunch Out of Home Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Brands Discussed in this Report

Burger King, McDonald’s, Sweetgreen, Pret, Every, Circus Kitchens, ChefCoco, Starbucks, Haferkater, Lieferando, Otto’s Burger, L’Osteria, Getir, Little Ceasar, Personal Chef Berlin, Manifesto Market, Eataly, Seven Dials Market, dean&david, Beets&Roots, Good Bank, Peter Pane, Pizza Hut, Phoenix, Hans im Glück, Huel, Domino’s, Calzini, Campbell’s, EatFirst, HeyCater, Smunch, Uber, Foodji, Frydge, Subway, Fraiche, RoboBurger, Lidl, Aldi, REWE, Flink, Gorillas, Feedr, Doughnut Time, and many more.

Additional Features Included with Your Purchase

• Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
• Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights Attitudes Towards Lunch Out of Home in Germany

This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight lunch trends in Germany add expert context to the numbers.

Our Germany lunch out of home report shows that proximity and value are key to lunchtime foodservice consumers. Brands can prove their worth with enhanced convenience, flexibility, and deals that support savvy spending.

Eliana Riera-McInnes
Research Analyst – Foodservice