2023
9
Germany Attitudes towards Lunch Out-of-Home Market Report 2023
2023-07-25T10:43:27+01:00
REP63D26ECE_1123_4F96_B12A_F6E91BAD9652
2195
165227
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
Our Germany lunch out of home report shows that proximity and value are key to lunchtime foodservice consumers. Brands can prove their worth with enhanced convenience, flexibility, and deals that…

Germany Attitudes towards Lunch Out-of-Home Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards Lunch Out-of-Home Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest lunch trends in Germany and consumer behaviours affecting your industry. Get a 360° view of consumer attitudes towards lunch out of home including food consumption and cooking at home in Germany, and forecasted lunch trends in Germany to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook on food consumption in Germany, including expert insights and market drivers.
  • The impact of inflation on German eating habits.
  • Workers and students’ packed lunch behaviours.
  • Preferred restaurants and food outlets for lunch.
  • How your business can tap into opportunities regarding lunch trends in Germany.

An Overview of Food Consumption in Germany

  • 77% of Germans buy lunch out-of-home, demonstrating that everyday occasions, rather than leisure, are driving the market in terms of frequency.

Inflation and the continuation of hybrid work, however, are hampering growth. In order to save money, German consumers are preparing lunch at home more often. Operators can foster deeper engagement by tapping into the emotional needs that lunch out of home can fulfil, e.g. self-care and socialisation.

Attitudes Towards Lunch Out of Home: What Consumers Want and Why

  • German Eating Habits & the Cost of Living: Consumers are curbing spending on lunchtime foodservice as a result of rising prices – 73% of Germans say inflation has prompted them to prepare lunch at home more often. Value-for-money offers that support consumers’ savvy spending behaviour, e.g. bundle deals and set menus, will find wide appeal. Lunch operators will need to combine maximum convenience and value-for-money with increased flexibility that responds to post pandemic needs to keep consumers engaged.
  • Lunch Trends in Germany: Consumers are craving healthier and meatless options, as the importance of sustainable, better-for-you nutrition takes centre stage. This also leads to increased adoption of reusable containers to cut down on packaging waste. Moreover, with lunch at home perceived as healthier than out (83% perceive homemade lunches as healthier), there is scope to make healthy lunches more accessible and attractive.
  • Lunch Out-of-Home Market Opportunities: Consumers’ increasingly busy lives will drive demand for hassle-free lunch options, e.g. ready-to-eat meals. Operators can take advantage of opportunities and tap into consumers’ needs by providing time-saving solutions, e.g. pre-ordering and collection options and vending machines.

To learn how to connect with your audience, purchase our Germany Lunch Out of Home Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Brands Discussed in this Report

Burger King, McDonald’s, Sweetgreen, Pret, Every, Circus Kitchens, ChefCoco, Starbucks, Haferkater, Lieferando, Otto’s Burger, L’Osteria, Getir, Little Ceasar, Personal Chef Berlin, Manifesto Market, Eataly, Seven Dials Market, dean&david, Beets&Roots, Good Bank, Peter Pane, Pizza Hut, Phoenix, Hans im Glück, Huel, Domino’s, Calzini, Campbell’s, EatFirst, HeyCater, Smunch, Uber, Foodji, Frydge, Subway, Fraiche, RoboBurger, Lidl, Aldi, REWE, Flink, Gorillas, Feedr, Doughnut Time, and many more.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights Attitudes Towards Lunch Out of Home in Germany

This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight lunch trends in Germany add expert context to the numbers.

Our Germany lunch out of home report shows that proximity and value are key to lunchtime foodservice consumers. Brands can prove their worth with enhanced convenience, flexibility, and deals that support savvy spending.

Eliana Riera-McInnes, Research Analyst
Eliana Riera-McInnes
Research Analyst – Foodservice

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: consumers who buy lunch at least twice a month, by employment location and occasion, 2023
    • Opportunities
    • Graph 2: factors for choosing a restaurant/food outlet over another for lunch, by net monthly household income, 2023
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • Impact of the economy on lunch out-of-home
    • Graph 4: inflation rate of restaurants, cafés, takeaways and similar*, 2021-23
    • Graph 5: frequency of buying lunch, by occasion and financial situation – 'at least twice a month', 2023
    • Graph 6: consumers who buy lunch at least twice times a month, by employment location and occasion, 2023
    • Graph 7: benefits of eating less meat, 2022
    • Graph 8: popular mealtimes for eating in/ordering takeaway, 2020-23
  3. WHAT CONSUMERS WANT AND WHY

    • Frequency of participation in lunch out-of-home
    • Graph 9: frequency of buying lunch in the last twelve months, by occasion, 2023
    • Graph 10: consumers who buy lunch at least twice a month, by gender and age, 2023
    • Graph 11: frequency of buying lunch among Germans aged 65+, by occasion, 2023
    • Lunch out-of-home purchase methods
    • Graph 12: lunch purchase methods in the last 12 months, by age, 2023
    • Graph 13: takeaway ordering methods for lunch, by age group, 2023
    • Workers' and students' participation in packed lunches
    • Graph 14: packed lunch brought to workplace/campus/school in the last 12 months, by age, 2023
    • Preferred restaurants/food outlets for lunch
    • Graph 15: restaurants/food outlets visited for lunch in the last 12 months, by age, 2023
    • Graph 16: repertoire of restaurants/food outlets visited in the last 12 months, by age group, 2023
    • Factors driving choice of restaurant/food outlet for lunch
    • Graph 17: factors considered when choosing a restaurant/food outlet over another for lunch, 2023
    • Graph 18: factors considered when choosing a restaurant/food outlet over another for lunch, by net monthly household income, 2023
    • Lunch out-of-home behaviours
    • Graph 19: behaviours towards lunch out-of-home, 2023
    • Graph 20: consumers who typically eat lunch with colleagues at work, by employment location, 2023
    • Graph 21: interest in buying lunch items from a vending machine, by restaurants/food outlets eaten in/ordered a takeaway from for lunch in the last 12 months, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Lunch retail
    • Workplace catering
    • Meal subscription/delivery services
    • Menu launches
    • New openings/expansions
    • Sustainability
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch