Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards Natural and Organic BPC Market Report 2024. Our full report is packed with consumer-led market intelligence, organic cosmetics market trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of natural cosmetics Germany including market share, natural and organic beauty market size in Germany, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook of the natural and organic beauty market in Germany, including market drivers and expert insights.
- The effects of the cost of living crisis on organic personal care in Germany.
- The purchase and use of organic personal care in Germany by category.
- Purchase barriers, incentives to purchase organic personal care products, and purchase behaviour.
- Consumer interest in natural and organic personal care products.
- Attributes associated with natural and organic personal care products, e.g. healthy and preservative-free.
An Overview of the Natural and Organic Beauty Market in Germany
Mintel’s natural cosmetics report Germany shows that two years of surging prices and economic uncertainty have impacted German consumers’ spending and financial confidence. However, the natural and organic beauty market in Germany has proven resilient to economic headwinds and is performing well.
Natural Cosmetics Germany: What Consumers Want and Why
- Organic Cosmetics Market Trends in Germany: Several crises in a row have raised health awareness among German consumers, making them shop with both their personal and the planet’s health in mind. 31% of German consumers consider organic personal care products to be healthy, which is something brands in the BPC industry Germany can leverage. Fragrance-free and mood-boosting formulations that address skin and scalp concerns and help balance the microbiome will appeal to consumers.
- Sustainability in the BPC Industry Germany: Many consumers spend time researching a brand before making a purchase, and planetary health is a priority when making a decision – 73% of Germans believe that healthy habits are also beneficial for the environment. Brands that ensure consumers can trace ingredient sources and that look into alternative sourcing practices, thus delivering both consumer and planetary health, will continue to appeal.
- Purchase Barriers for Natural Cosmetics Germany: Price remains a major obstacle for non-buyers of organic personal care products. Mintel’s natural cosmetics report Germany shows that private label can be an entry point in the category and has the potential to lock in users, as 77% of German shoppers already buy natural and organic personal care products from private labels.
To learn how to connect with your audience, purchase our Natural Cosmetics Report Germany 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Rossmann, Müller, Black Carrot, Givaudan, TRU.HYAL, Clarins, Oio Lab, Dove, Deciem, dm (alverde), Penaten, Pamela Reif, TikTok, Farm Loves Face, Onélogy, Shiseido, LVMH, Procter & Gamble, NATURE, Medik8, Lilfox, and many more.
Products: (Facial) skincare, hair products, soap, bath and shower products, colour cosmetics, fragrances, shampoo, conditioners, hand, body and foot care, babies’/children’s personal care products, deodorants, body sprays, sun protection products, shaving and hair removal products, makeup, hair colourants, and more.
Expert Insights on Natural and Organic Products in the BPC Industry Germany
This report, written by Mihaela Suhalitca, Research Analyst, delivers in-depth commentary and analysis to highlight organic cosmetics market trends in Germany and add expert context to the numbers.
The organic personal care market Germany has proven resilient to economic headwinds. This is due to its alignment of personal and planetary health, which holds significant weight in purchase decisions.
Mihaela Suhalitca
Research Analyst – Beauty & Personal Care
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: changes in the purchase of natural and organic BPC products in the last 12 months, 2023
- Mintel predicts
- Opportunities
- Graph 2: percentage difference in price per 100ml for natural/organic vs regular products, by category, 2021-23
- Graph 3: interest in fragrance-free natural and organic BPC products, by market, 2023
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MARKET DRIVERS
- The German economy
- Graph 4: key economic data, in real terms, 2019-25
- Graph 5: financial confidence index, 2022-24
- Graph 6: changes in the purchase of natural and organic BPC products in the last 12 months, 2023
- Graph 7: purchase of any natural/organic product, by financial situation, 2023
- Demographic and environmental factors
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WHAT CONSUMERS WANT AND WHY
- The purchase of beauty and personal care products
- Graph 8: types of BPC products purchased, by category, 2023
- Graph 9: category buyers who exclusively purchase natural/organic products, 2020 and 2023
- Graph 10: any purchase of natural/organic BPC products in select product categories, 2020 and 2023
- Graph 11: purchase of any natural/organic BPC, by gender and age, 2020 and 2023
- Graph 12: repertoire of natural/organic and regular BPC products purchased, 2023
- Barriers to purchasing natural and organic BPC products
- Graph 13: barriers to purchasing BPC products, 2023
- Graph 14: percentage difference in price per 100ml for natural/organic vs regular products, by category, 2021-23
- Graph 15: launches of natural/organic BPC products, by category and price per 100ml/g, 2021-23
- Incentives to purchase natural and organic BPC products
- Graph 16: incentives to purchase a natural/organic product over a regular one, 2023
- Interest in select product concepts
- Graph 17: interest in select natural/organic product concepts, 2023
- Graph 18: interest in fragrance-free natural and organic products, by market, 2023
- Graph 19: facial skin concerns, 2023
- Natural and organic BPC purchase behaviour
- Graph 20: purchase behaviours of natural and organic BPC, 2023
- Attributes associated with natural/organic and regular BPC products
- Graph 21: attributes associated with BPC products, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Graph 22: launches in organic BPC, by the top 10 companies, 2021-23
- Graph 23: launches in all-natural BPC, by the top 10 companies, 2021-23
- Graph 24: BPC launches of non-natural/-organic products by select claims, 2019 and 2023
- Graph 25: BPC all-natural and/or organic product launches by select claims, 2019 and 2023
- Graph 26: launches of organic products, by the top five categories, 2019 and 2023
- Graph 27: launches of all-natural products, by the top five categories, 2019 and 2023
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
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