2020
9
Germany Attitudes towards Natural and Organic BPC Market Report 2020
2020-12-09T18:02:03+00:00
REP1618A3F3_2AE6_4574_A5F8_A306CFAE92DD
2195
128523
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Report
en_GB
The COVID-19 pandemic has reinforced consumers' focus on product safety and BPC products made with the environment and other ethical factors in mind. Heidi Lanschützer, Associate Director Germany…

Germany Attitudes towards Natural and Organic BPC Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Natural & Organic BPC market including the behaviours, preferences and habits of the consumer.

Global market leaders continue to launch ranges that come close to the 100% natural ingredient ideal and feature a high share of organic ingredients. In response, natural and organic specialists are looking to position themselves at an even higher ethical level. Protecting the oceans is becoming ever more urgent.

Quickly Understand

  • How to appeal to the socially conscious German shopper?
  • How can your brand go beyond 100% natural?
  • What are ways for German BPC brands to become more ethical?
  • How does climate change influence German consumers’ purchasing?
  • What are Germany’s market leaders and expansion opportunities?
  • How to use technology within the sector to give nature a helping hand?

Covered in this report

Brands covered: Alterra, Alverde, Amala, Amazon Beauty, Annemarie Börlind, Beiersdorf, Cien, DM, Dresdner Essenz, Esse Organic Skincare, EcoCert Cosmos Organic, Grow Gorgeous, Grown Alchemist, Hej Organics, Isana, Kiko, Kjaer Weis, L:A Bruket, L’Oreal Botanicals, Merme, N.A.E. Naturale Antica Erboristeria, Nature Box, NaTrue, Naya, Neom Organics, Nivea, Powered by Plants, Primavera, Ruhi, Schwarzkopf, One Ocean, ShampooBit, Sodasan, The Bakuchiol, Weleda, etc.

Products covered: colour cosmetics, deodorants and body sprays, fragrances, haircare and colourants, shaving and depilatories, skincare, soap and bath products, suncare

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 pandemic has reinforced consumers’ focus on product safety and BPC products made with the environment and other ethical factors in mind.

Gwen Osserman
Analyst – Beauty and Personal Care

Table of Contents

  1. Executive summary

    • A note on COVID-19
    • Market context
    • The impact of COVID-19 on natural and organic BPC
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • Graph 1: category buyers who buy a mix of natural and organic and regular products, by category, June 2020
  2. market drivers

    • Graph 2: real GDP growth, 2008-21 (fore)
    • Graph 3: population by age, 2014, 2019 and 2024
  3. What consumers want and why

    • The impact of COVID-19 on consumer behaviour
    • Types of beauty and personal care products purchased
    • Graph 4: type of BPC products typically purchased (net), June 2020
    • Graph 5: type of BPC products typically purchased (nets), by youngest and oldest age groups, June 2020
    • Graph 6: type of BPC products typically purchased, by category, June 2020
    • Graph 7: category buyers who exclusively purchase natural/organic products, June 2020
    • Graph 8: category buyers who buy a mix of natural and organic and regular products, June 2020
    • Changes in natural and organic beauty and personal care purchasing
    • Graph 9: consumers who have increased purchase of natural and organic BPC products in the last 12 months, by gender and age, June 2020
    • Barriers to purchasing natural and organic BPC products
    • Graph 10: barriers to purchasing natural and organic BPC products, June 2020
    • Channels used to purchase natural and organic beauty and personal care products
    • Graph 11: channels used to purchase natural and organic BPC products, June 2020
    • Graph 12: outlets used to purchase natural and organic BPC products, June 2020
    • Beauty and personal care ingredient concerns
    • Graph 13: ingredient concerns when purchasing BPC products, June 2020
    • Interest in different types of beauty and personal care ingredients
    • Attitudes towards natural and organic beauty and personal care products
    • Graph 14: attitudes towards ingredients and manufacture of natural and organic BPC products (net), June 2020
    • Graph 15: agreement with attitudes towards ingredients and manufacture of natural and organic BPC products (net), by gender, June 2020
    • Graph 16: attitudes towards other attributes of natural and organic BPC products (net), June 2020
    • Graph 17: agreement with attitudes towards other attributes of natural and organic BPC products (net), June 2020
  4. Launch Activity and innovation

    • Graph 18: BPC product launches with select natural claims, Jan 2016-Oct 2020
    • Graph 19: natural and/organic* BPC product launches, by top 10 companies, Jan 2016-Oct 2020
    • Graph 20: BPC product launches by select ethical claims, 'regular' products vs all-natural and/or organic products, 2019
    • Launch activity by category
    • Graph 21: natural and/or organic BPC product launches, by category, 2016 vs 2019
  5. Appendix

    • A note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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