German Attitudes towards Organic Food and Drink Consumer Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards Organic Food and Drink Market Report 2024. Our full report is packed with consumer-led market intelligence, organic food and drink trends in Germany, and consumer behaviours affecting your industry.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook of the organic market in Germany, including market drivers and expert insights.
• Purchase frequency of organic food and drink with price being a major barrier.
• Purchase factors and behaviours relating to organic food in Germany, including environmental, health, and ultra-processed food concerns.
• Purchase channels for organic food in Germany, including opportunities for retailers to encourage trading down to more affordable organic private labels.
• Recent product launch activity, innovations, and market opportunities in the organic food market Germany.
• How your business can tap into opportunities to increase your organic food and drink market share in Germany.

An Overview of the Organic Food and Drink Market in Germany

With the cost of living crisis and finances remaining a concern for many Germans, 47% of consumers expect to shop more at low-cost retailers. Discounter private label organic food and drink could gain market share from more expensive organic alternatives.

Costlier organic food and drink must highlight how it benefits the consumer either through health benefits, through environmental advantages, or by supporting local businesses. This will add value and provide transparency to justify the higher cost of organic compared to conventional alternatives.

The Organic Food Market Germany: What Consumers Want and Why

• Sustainability and Organic Food in Germany: Climate change and sustainability will be at the forefront of consumers’ minds as they focus on their own role in sustainability and base their purchasing decisions around that. Climate-conscious Germans want big corporations to make a positive impact and will favour those that promote good soil health, as 45% of German consumers agree that growing food organically or through regenerative farming, is not only good for the environment, but also makes it more nutritious.
• Purchase Barriers in the Organic Food Market Germany: Although organic food is appealing to consumers, price remains a barrier. 56% of German consumers say that they would be encouraged to buy organic food and drink if it were cheaper. Frequency of use is also largely dependent on financial situation, with 43% of Germans with healthy finances buying organic food and drink once a week or more, but only a fraction of those for whom money is tight do the same. Discounter private labels have the opportunity to make organic food and drink more accessible to lower income families and potentially boost volume sales post-cost of living crisis.

Organic Food in Germany – A Market Forecast

• The government initiative to boost organic farming by 30% by 2030, will encourage more usage of organic food in Germany.
• Consumer pressure could see an increase in organic and regenerative practices, boosting sustainable nutrition further. As a result, a greater variety of affordable organic food and drink will democratise access to this market segment.

To learn how to connect with your audience, purchase our Organic Food Market Germany Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Brands Discussed in this Report

Followfood, Nabio, Nordzucker, Aldi, Alnatura, Nur Nur Natur, Heyho!, Unser Land, Lidl, Rewe, Edeka, Penny, Netto, Kaufland, Werder Frucht, Peas of Joy, Kölln, Mabyen, Heimatsmühle, Bonny Bite, Voelkel Bio C, Plant Magic Co., Rossmann, Froobie, Hitchcock, Bauckhof, Bohlsener Mühle, Metzgerfrisch Bio, GutBio, Turtle, and many more.

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Expert Insights on the Organic Food and Drink Market in Germany

This report, written by Khalid Peerbaccus, Senior Analyst, delivers in-depth commentary and analysis to highlight organic food and drink trends in Germany and add expert context to the numbers.

Consumers’ animal welfare, sustainability, and ultra-processed concerns align with the government’s organic agriculture goals. To democratise the organic category, retailers can offer private label alternatives for organic food in Germany.

Khalid Peerbaccus
Senior Analyst – Food & Drink