Buy any two reports together for 10% off the total purchase price
Buy any three reports together for 15% off the total purchase price
Buy any four or more reports together for 20% off the total purchase price
"As organic becomes more embedded in grocery shopping, brands can drive growth through premium sensory cues and environmental consistency. Clear health benefits can further boost appeal."
Javier Munoz, Research - Mintel Reports
74% of Germans say minimal processing matters more than the organic label, even as organic purchasing continues to rise. This signals that consumers increasingly evaluate organic through a health and processing lens, not certification alone.
Health has overtaken the environment as the leading reason to buy organic, and consumers expect clearer proof that products are genuinely ‘cleaner’, from ingredient integrity to packaging that aligns with sustainability claims. Retailers, especially through private label and drugstores, are meeting this demand by expanding organic assortments and reshaping where trust sits in the aisle.
Demand is outpacing domestic supply, forcing growing dependence on imports, just as consumers scrutinise processing, packaging and environmental impact more closely. If availability feels inconsistent or packaging undermines environmental expectations, credibility becomes fragile.
Clear health‑focused communication, along with stronger environmental consistency, can help brands stand out.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or invoice (net 30 payment terms)
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Discount automatically applied in basket
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
