Stay ahead of the curve and future-proof your business with Mintel’s Germany Private Label Food and Drink Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting the food and drink industry in Germany.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Rising prices and economic uncertainty are driving consumers towards private labels, as they allow them to maintain their desired lifestyle and quality while managing their finances. In response, retailers are expanding their private label offering to cater to changing preferences.
To learn how to connect with your audience, purchase our Germany Private Label Food and Drink Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Edeka (Zurheide, NATURKIND), Kaufland, REWE (ja!, Wegbereiter), Lidl, Aldi (Einfach gut, Fair & Gut, HeldenBrot), Netto, Penny, dm, Rossmann, Norma, Schwarz-Gruppe, Globus-SB-Warenhaus, Jeremy Fragrance, Heimat, Naturland, Rotkäppchen-Mumm, PepsiCo, Moser Roth, Quinola, Bofrost, Migros, Vorwerk Podemus, and more.
This report, written by Katrin Förster, Research Analyst, delivers in-depth commentary and analysis to highlight current food and drink industry trends in Germany and add expert context to the numbers.
Our Private label food and drink market research shows that the squeeze on consumers’ budgets is increasing the attractiveness of own labels. Developing their premium offering is one way for retailers to gain advantage over brands.
Katrin Förster
Research Analyst – Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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