2020
9
Germany Attitudes towards Private Labels Market Report 2020
2020-09-03T13:18:06+01:00
REP998DDA4C_494F_48EA_AA64_29897C3DB9FD
2195
124574
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Report
en_GB
Consumers' finances will be negatively impacted by the COVID-19 outbreak; private label can help German consumers balance value and quality. Mainga Hachibiti, Research Analyst - Consumer Lifestyles…

Germany Attitudes towards Private Labels Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards private labels – Germany market including the behaviours, preferences and habits of the consumer.

COVID-19 will impact consumers’ finances negatively and, as a result of tighter consumer budgets, many will rethink their shopping habits and look to cut down their spending. A surge in private label ranges is expected; private labels should offer great value, high quality and meet new consumer demands.

Quickly Understand

  • How can your business benefit from leveraging localism?
  • What opportunities lie within premiumisation?
  • How can your brand become more ethical and go beyond sustainability?
  • How to attract consumers with high and low incomes?
  • How to benefit from online offerings?
  • How to be more transparent and build trust in your brand?

Covered in this report

Brands mentioned: Aldi Süd, Amazon, Edeka, Feine Kost, Kaufland, K-free, Lidl, Next Level, Penny Ready, Gourmet Finest Cuisine, etc.

Expert analysis from a specialist in the field

Written by Mainga Hachibiti, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers’ finances will be negatively impacted by the COVID-19 outbreak; private label can help German consumers balance value and quality.
Mainga Hachibiti
Analyst – Consumer Lifestyles

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: attitudes towards private label products, March 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

  3. market drivers

    • Graph 2: real GDP growth, 2008-21
    • Graph 3: real wage index and consumer price index, 2008-2019
    • Graph 4: “Compared to your usual spending habits, do you expect to spend more, less or about the same in each of the following categories over the next month?”, 1-9 July 2020
    • Graph 5: online sales (incl VAT), 2015-24
    • Graph 6: “I would be prepared to pay a little more for products and services produced by companies that…”, October 2019
  4. What consumers want, and why

    • Brand type preference by category
    • Graph 7: purchase of branded or private label products per category, March 2020
    • Graph 8: purchase of branded or private label products in household care, by financial situation, March 2020
    • Graph 9: type of brand purchased in BPC, March 2020
    • Food and drink purchase location
    • Graph 10: purchase location of food and non-alcoholic drinks in the last month, March 2020
    • Graph 11: consumers who purchase food and non-alcoholic drinks at Aldi, by financial situation, March 2020
    • Graph 12: consumers who purchase food and non-alcoholic drinks at Rewe, by age and gender, March 2020
    • BPC purchase location
    • Graph 13: purchase location of BPC products in the last month, March 2020
    • Graph 14: consumers who have purchased BPC products at Rossmann, by generation, March 2020
    • Graph 15: purchase locations for BPC products, Baby Boomers, March 2020
    • Graph 16: consumers who have purchased BPC products at Douglas, by financial situation, March 2020
    • Consumer interest in private label innovation
    • Graph 17: what consumers would like to see more from private label brands, March 2020
    • Attitudes towards private label products
    • Graph 18: attitudes towards private label products, March 2020
    • Graph 19: “The range of private label products has improved in recent years, by generation”, March 2020
  5. Launch activity and innovation

    • Food and drink launch activity
    • Graph 20: NPD in food and drink, branded versus private label, index, 2015-20
    • Graph 21: top 10 claims in private label and branded NPD in food and drink (including alcoholic and non-alcoholic) , August 2019-July 2020
    • Beauty and personal care launch activity
    • Graph 22: NPD in BPC, branded versus private label, index, January 2015-July 2020
    • Graph 23: top 10 claims in private label and brand NPD in BPC, August 2019-July 2020
    • Household care launch activity
    • Graph 24: NPD in the household care sector, branded versus private label, index, January 2015-July 2020
    • Graph 25: top 10 claims in private label and brand NPD in household, August 2019-July 2020
  6. Appendix

    • Note on COVID-19
    • Appendix – abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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