Stay ahead of the curve and future-proof your business with Mintel’s Professional Beauty Services Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, trends in the professional beauty market in Germany, and consumer behaviours affecting beauty and hair salons in Germany. Get a 360° view of professional beauty services in Germany including a forecasted market growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook of professional beauty services in Germany, including expert insights and market drivers.
- The short- and medium-term impact of the economic crisis and rising energy costs on beauty and hair salons in Germany.
- The most popular treatments received in the 12 months to January 2023.
- Where professional treatments are undertaken.
- Projected consumer behaviour and interest in professional beauty services in Germany.
- How your business can tap into opportunities to increase your market share in Germany.
An Overview of Hair and Beauty Salons in Germany
While the professional beauty market in Germany has largely bounced back from the pandemic years, 87% of beauty salon owners worry about the energy crisis that drive up running and rental costs of beauty and hair salons in Germany. Therefore, many consumers are feeling the pinch, however they’re still booking treatments and haircuts.
As Germany’s lagging economy is finally picking up, beauty treatments will become more affordable again. New co-working business models for cosmeticians and hairdressers looking to become self-employed are shaking up the market and will enliven the traditional industry structures and offer more flexibility and booking options to customers.
Professional Beauty Services in Germany: What Consumers Want and Why
- Beauty & Hair Salons in Germany: The professional beauty market in Germany proves its resilience, as almost all beauty salon treatment categories showed a rise in usage in 2023. However, the hairdressing industry is faring less well – 49% of Germans had their hair professionally trimmed in 2023, compared to 55% in 2020. Still, for the majority of consumers, haircuts and trims remain an essential.
- A New Outlook on Professional Beauty Services in Germany: The importance of mental health continues to grow and so is the role of beauty treatments and hair maintenance in improving mental and emotional wellbeing. Emphasising the wellbeing effects of beauty treatments and/or offering financial incentives such as loyalty perks can help draw in customers, as they appeal to 27% of Germans.
A Market Forecast for Hair and Beauty Salons
- The professional beauty market in Germany is benefitting from new salon models that cater to a clientele that value flexibility. Opportunities include express treatments which are especially popular with male customers and working respondents, or offering basic beauty treatments in the customer’s home, which female customers in particular find relaxing.
- Life stage-specific treatments such as pregnancy or post-pregnancy care are another potentially lucrative angle, as 17% of treatment users are interested in services designed for their age and gender.
To learn how to connect with your audience, purchase our Professional Beauty Services Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: tinysalons, H&M, Douglas, Babor, Dr. Grandel, Sans Soucis, Janssen Cosmetics, Klapp Cosmetics, CNC, Charlotte Meentzen, Hildegard Braukmann, Gertraud Gruber, Dr. Belter, Dr. Spiller, Dr. Christine Schrammek, Rosa Graf, Malu Wilz, Dr. Eckstein, La mer, Jean d’Arcel and QMS Medicosmetics, Alessandro International, LCN, Gehwohl, and many more.
Products: Massages, nail treatments, body hair removal, eyebrow/eyelash treatment, facial hair removal/shaping, hands-on facial treatments, machine/device facial treatments, botox and fillers, semi-permanent makeup, treatments for skin conditions, and more.
Additional Features Included with Your Purchase
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Insights on Professional Beauty Services in Germany
This report, written by Susanne Krenz, Principle Research Analyst, delivers in-depth commentary and analysis to hair and beauty salon trends in Germany and add expert context to the numbers.
According to our professional beauty services Germany market report, hair and beauty treatments continue to be essentials for many Germans. Even during an economic squeeze, few users plan to switch to lower-priced or DIY treatments.
Susanne Krenz
Principle Research Analyst – Beauty & Personal Care
Collapse All
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Mintel predicts
- Opportunities
-
MARKET DRIVERS
- The German economy
- Graph 1: key economic data, in real terms, 2019-24
- Landscape of the German beauty & hair salon industry
-
WHAT CONSUMERS WANT AND WHY
- Types of professional beauty/grooming treatments received
- Graph 2: professional beauty treatments received in the last 12 months, 2023
- Graph 3: professional beauty treatments received in the last 12 months, by gender, 2023
- Graph 4: select professional beauty treatments received in the last 12 months, 2020 and 2023
- Types of professional hair treatments received
- Graph 5: professional hair treatments received in the last 12 months, 2023
- Graph 6: select professional hair treatments received in the last 12 months, 2020 and 2023
- Settings at which professional treatments are undertaken and attributes associated with these settings
- Graph 7: outlets where professional treatments were undertaken in the last 12 months, 2023
- Graph 8: attributes associated with professional beauty/grooming and hair treatment settings, 2023
- Graph 9: beauty/grooming and hair treatments received from a professional in the last 12 months, by employment location, 2023
- Beauty/grooming and hair treatment intentions in the next 12 months
- Graph 10: consumers who intend to top-up treatments at home, by professional hair colourant users, 2023
- Interest in professional beauty/grooming and hair treatments
- Graph 11: interest in professional beauty/grooming and hair treatments, 2023
- Attitudes towards beauty/grooming and hair treatments
- Graph 12: attitudes towards beauty/grooming and hair treatments, 2023
-
LAUNCH ACTIVITY AND INNOVATION
- Graph 13: launches of salon haircare, spa/salon beauty products, by top 10 companies, 2019-23
- Advertising and marketing activity
-
APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
