Beauty and hair treatments continue to be essentials for many Germans. Even during an economic squeeze, few users plan to switch to lower-priced or DIY treatments.
Stay ahead of the curve and future-proof your business with Mintel’s Professional Beauty Services Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, trends in the professional beauty market in Germany, and consumer behaviours affecting beauty and hair salons in Germany. Get a 360° view of professional beauty services in Germany including a forecasted market growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
While the professional beauty market in Germany has largely bounced back from the pandemic years, 87% of beauty salon owners worry about the energy crisis that drive up running and rental costs of beauty and hair salons in Germany. Therefore, many consumers are feeling the pinch, however they’re still booking treatments and haircuts.
As Germany’s lagging economy is finally picking up, beauty treatments will become more affordable again. New co-working business models for cosmeticians and hairdressers looking to become self-employed are shaking up the market and will enliven the traditional industry structures and offer more flexibility and booking options to customers.
To learn how to connect with your audience, purchase our Professional Beauty Services Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: tinysalons, H&M, Douglas, Babor, Dr. Grandel, Sans Soucis, Janssen Cosmetics, Klapp Cosmetics, CNC, Charlotte Meentzen, Hildegard Braukmann, Gertraud Gruber, Dr. Belter, Dr. Spiller, Dr. Christine Schrammek, Rosa Graf, Malu Wilz, Dr. Eckstein, La mer, Jean d’Arcel and QMS Medicosmetics, Alessandro International, LCN, Gehwohl, and many more.
Products: Massages, nail treatments, body hair removal, eyebrow/eyelash treatment, facial hair removal/shaping, hands-on facial treatments, machine/device facial treatments, botox and fillers, semi-permanent makeup, treatments for skin conditions, and more.
This report, written by Susanne Krenz, Principle Research Analyst, delivers in-depth commentary and analysis to hair and beauty salon trends in Germany and add expert context to the numbers.
According to our professional beauty services Germany market report, hair and beauty treatments continue to be essentials for many Germans. Even during an economic squeeze, few users plan to switch to lower-priced or DIY treatments.
Susanne Krenz
Principle Research Analyst – Beauty & Personal Care
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