2023
9
Germany Attitudes towards Professional Beauty Services Market Report 2023
2023-09-29T15:01:45+01:00
REPF5B3BBFB_A42C_4AAC_825E_8BA8062536DA
2195
167006
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Report
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Beauty and hair treatments continue to be essentials for many Germans. Even during an economic squeeze, few users plan to switch to lower-priced or DIY treatments. Susanne Krenz, Principal…

Germany Attitudes towards Professional Beauty Services Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Professional Beauty Services Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, trends in the professional beauty market in Germany, and consumer behaviours affecting beauty and hair salons in Germany. Get a 360° view of professional beauty services in Germany including a forecasted market growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook of professional beauty services in Germany, including expert insights and market drivers.
  • The short- and medium-term impact of the economic crisis and rising energy costs on beauty and hair salons in Germany.
  • The most popular treatments received in the 12 months to January 2023.
  • Where professional treatments are undertaken.
  • Projected consumer behaviour and interest in professional beauty services in Germany.
  • How your business can tap into opportunities to increase your market share in Germany.

An Overview of Hair and Beauty Salons in Germany

While the professional beauty market in Germany has largely bounced back from the pandemic years, 87% of beauty salon owners worry about the energy crisis that drive up running and rental costs of beauty and hair salons in Germany. Therefore, many consumers are feeling the pinch, however they’re still booking treatments and haircuts.

As Germany’s lagging economy is finally picking up, beauty treatments will become more affordable again. New co-working business models for cosmeticians and hairdressers looking to become self-employed are shaking up the market and will enliven the traditional industry structures and offer more flexibility and booking options to customers.

Professional Beauty Services in Germany: What Consumers Want and Why

  • Beauty & Hair Salons in Germany: The professional beauty market in Germany proves its resilience, as almost all beauty salon treatment categories showed a rise in usage in 2023. However, the hairdressing industry is faring less well – 49% of Germans had their hair professionally trimmed in 2023, compared to 55% in 2020. Still, for the majority of consumers, haircuts and trims remain an essential.
  • A New Outlook on Professional Beauty Services in Germany: The importance of mental health continues to grow and so is the role of beauty treatments and hair maintenance in improving mental and emotional wellbeing. Emphasising the wellbeing effects of beauty treatments and/or offering financial incentives such as loyalty perks can help draw in customers, as they appeal to 27% of Germans.

A Market Forecast for Hair and Beauty Salons

  • The professional beauty market in Germany is benefitting from new salon models that cater to a clientele that value flexibility. Opportunities include express treatments which are especially popular with male customers and working respondents, or offering basic beauty treatments in the customer’s home, which female customers in particular find relaxing.
  • Life stage-specific treatments such as pregnancy or post-pregnancy care are another potentially lucrative angle, as 17% of treatment users are interested in services designed for their age and gender.

To learn how to connect with your audience, purchase our Professional Beauty Services Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: tinysalons, H&M, Douglas, Babor, Dr. Grandel, Sans Soucis, Janssen Cosmetics, Klapp Cosmetics, CNC, Charlotte Meentzen, Hildegard Braukmann, Gertraud Gruber, Dr. Belter, Dr. Spiller, Dr. Christine Schrammek, Rosa Graf, Malu Wilz, Dr. Eckstein, La mer, Jean d’Arcel and QMS Medicosmetics, Alessandro International, LCN, Gehwohl, and many more.

Products: Massages, nail treatments, body hair removal, eyebrow/eyelash treatment, facial hair removal/shaping, hands-on facial treatments, machine/device facial treatments, botox and fillers, semi-permanent makeup, treatments for skin conditions, and more.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights on Professional Beauty Services in Germany

This report, written by Susanne Krenz, Principle Research Analyst, delivers in-depth commentary and analysis to hair and beauty salon trends in Germany and add expert context to the numbers.

According to our professional beauty services Germany market report, hair and beauty treatments continue to be essentials for many Germans. Even during an economic squeeze, few users plan to switch to lower-priced or DIY treatments.

Susanne Krenz
Susanne Krenz
Principle Research Analyst – Beauty & Personal Care

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • Landscape of the German beauty & hair salon industry
  3. WHAT CONSUMERS WANT AND WHY

    • Types of professional beauty/grooming treatments received
    • Graph 2: professional beauty treatments received in the last 12 months, 2023
    • Graph 3: professional beauty treatments received in the last 12 months, by gender, 2023
    • Graph 4: select professional beauty treatments received in the last 12 months, 2020 and 2023
    • Types of professional hair treatments received
    • Graph 5: professional hair treatments received in the last 12 months, 2023
    • Graph 6: select professional hair treatments received in the last 12 months, 2020 and 2023
    • Settings at which professional treatments are undertaken and attributes associated with these settings
    • Graph 7: outlets where professional treatments were undertaken in the last 12 months, 2023
    • Graph 8: attributes associated with professional beauty/grooming and hair treatment settings, 2023
    • Graph 9: beauty/grooming and hair treatments received from a professional in the last 12 months, by employment location, 2023
    • Beauty/grooming and hair treatment intentions in the next 12 months
    • Graph 10: consumers who intend to top-up treatments at home, by professional hair colourant users, 2023
    • Interest in professional beauty/grooming and hair treatments
    • Graph 11: interest in professional beauty/grooming and hair treatments, 2023
    • Attitudes towards beauty/grooming and hair treatments
    • Graph 12: attitudes towards beauty/grooming and hair treatments, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 13: launches of salon haircare, spa/salon beauty products, by top 10 companies, 2019-23
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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