Germany Attitudes towards Snacking Market Report 2023
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Our market analysis of snacking in Germany shows that functionality, guilt-free indulgence, and convenience are needed to encourage snackification. Brands can support planetary and personal health with better-for-you snacks.

Germany Attitudes towards Snacking Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards Snacking Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest snacking trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the Germany snack market including a forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed Germany snack market outlook, including expert insights, and market drivers.
  • Consumer attitudes towards snacking in Germany: Types of snacks eaten, snacking frequency, reasons for snacking instead of having a full meal.
  • Time and location of snack consumption.
  • Recent launch activity and innovation in the snack food market in Germany.
  • How your business can tap into opportunities to increase your share in the snack food market in Germany.

An Overview of the Germany Snack Market

Mintel’s market analysis of snacking in Germany shows that rising prices have led to a reduction in the amount of snacks consumed by Germans, thus reversing the COVID-19 momentum.

Nevertheless, most Germans continue to eat snacks, and new guidelines by the German Federal Ministry of Food and Agriculture will continue to shape the development of the snacks category towards non-HFSS options, indicating the need for better value snacks.

Snacking in Germany Report: What Consumers Want and Why

  • Inflation & the Germany Snack Market: The grim economic outlook and its impact on consumers’ financial confidence will push demand for cheaper options, while emotional eating will drive volume sales. 50% of snackers have cut back the number of snacks they eat due to rising prices.
  • Attitudes Towards Snacking in Germany: The ingrained role of snacks is linked to reasons such as treating or cheering oneself up, helping to relax, de-stress, or overcoming boredom, making snacking a near-universal habit among Germans. Mental and physical health needs will drive consumer decisions, with as many as 69% of Germans agreeing that eating snacks lifts their mood.

Germany Snack Market Forecast

  • To dampen any decline in volume sales from the ageing population, snacks specifically targeted at and addressing an older age group’s needs, for example with functional ingredients, will gain momentum.

To learn how to connect with your audience, purchase our Attitudes Towards Snacking in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Funny-Frisch, Kölln, Bite Box, FruchtBar, Pukka, Biogena, Mood Push, Ahoj Brause, Fisherman’s Friends, Nestlé, Artisans du Monde, Solely:, Korn Mühle, Regrained, Ritter Sport, Lorenz, Naschlabor, Edeka, Haribo, Skittles, and many more.

Products: Muesli, chia seeds, breadsticks, peanuts and other nut mixes, fruit (apples, dried), fruit shots, cereal, chocolate, sugar confectionery (gummies), fruit bars, biscuits (cookies), salty snacks (pretzels, potato crisps/sticks), yogurt, chocolate bars, cakes and sweet baked goods, vegetables, cheese, bread and sandwiches, meat snacks, popcorn, energy/sports bars, and many more.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights on the Snack Food Market in Germany

This report, written by Katrin Förster, Research Analyst, delivers in-depth commentary and analysis to snacking trends in Germany and add expert context to the numbers.

Our market analysis of snacking in Germany shows that functionality, guilt-free indulgence, and convenience are needed to encourage snackification. Brands can support planetary and personal health with better-for-you snacks.

Katrin Förster, Research Analyst
Katrin Förster
Research Analyst – Food & Drink, Germany

Table of Contents

    • Key issues covered in this Report

    • Market context
    • Mintel predicts
    • Opportunities

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • Graph 2: financial confidence index, 2022 – 23
    • Graph 3: consumer price index for selected snack categories, 2021-23
    • Regulations, policy changes and personal/planetary health
    • Graph 4: trends in body mass index (BMI), 1999-21
    • Graph 5: reasons for snacking, 2021
    • Graph 6: population structure by age, 2020-30

    • Types of snacks eaten
    • Graph 7: any consumption of snacks in the last two weeks, by age group, 2023
    • Graph 8: consumers who have been snacking less due to rising prices, by age group, 2023
    • Graph 9: types of snacks consumed in the past two weeks, 2019-23
    • Graph 10: repertoire of snack types eaten, by age groups, 2023
    • Frequency of snacking
    • Graph 11: frequency of eating snacks between meals in the last two weeks, 2021 vs 2023
    • Graph 12: snacking frequency, by parental status, 2023
    • Where and when snacks are eaten
    • Graph 13: place of consumption of snacks, 2021 vs 2023
    • Graph 14: times of snack consumption, by employment location, 2023
    • Reasons for using snacks as a meal replacement
    • Graph 15: repertoire of reasons for snacking instead of having a proper meal, 2023
    • Behaviours related to snacking
    • Graph 16: behaviours towards snacking, 2023
    • Attitudes towards snacking
    • Graph 17: attitudes towards snacking, 2023

    • Graph 18: snack launches, by private label vs branded, 2019-23
    • Graph 19: snack launches, by top 10 companies, 2020-23
    • Graph 20: snack launches, by leading claims, 2019-23
    • Graph 21: snack launches, by on-the-go claim, 2015-23
    • Graph 22: snack launch, by launch type, 2019-23
    • Graph 23: proportion of new launches in snack categories that are 100 calories or less per 100g, 2019-23
    • Graph 24: snack launches, by top five functional, plus and minus claims, 2019-23
    • Advertising and marketing activity

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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