Mintel’s Germany snack food market forecast shows that the sector continues to thrive in 2024 in spite of price hikes. To appeal to consumers, brands can focus on delivering healthy snack options without compromising on indulgence and taste.
Mintel’s snack food market report shows that growing fiscal confidence ensures the snack sector continues thriving in 2024, despite price hikes driven by climate change.
Amid focus on healthier diets by the German government, snack brands have scope to target a host of consumer health goals, which are emerging as top Germany snack market trends. Brands can look to natural sweeteners to cut back refined sugar and avoid artificial sweeteners, while sugar reduction technology could revolutionise the sector. In the salty snacks category, opulent flavours, such as lobster or truffle, and indulgent pairings can interest seniors as the population ages.
With the majority of snackers in Germany agreeing that healthy snacks that contain indulgent ingredients are appealing, solving the healthy indulgence puzzle is key for brands. Air-frying or freeze-drying can maintain taste and deliver indulgent crunch without excessive fat, while apportioned delights can inspire Germans to snack more mindfully.
Key Topics Analysed in this Report
Report Scope
This report gives insight into German consumers’ snacking habits – snacking being defined as eating between meals.
Mintel’s snack food market report will look at:
This report was written by Adam Millward, Research Analyst at Mintel. Adam joined Mintel’s German reports team in 2023 as an Associate Research analyst, having previously worked as a translator and interpreter at an international tax firm. Adam graduated from the University of Kent with a degree in German language and literature, including a study placement at the University of Heidelberg.
Our Germany snack food market forecast shows that amid broad interest in better-for-you snacks, reducing sugar is a must for brands. Looking ahead, emerging technologies, such as AI, sugar and reduction technology, will allow snacking launches to be both healthy and indulgent.
Adam Millward
Research – Mintel Reports
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