Germany Attitudes towards Snacking Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Germany Attitudes Towards Snacking Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest snacking trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the Germany snack market including a forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed Germany snack market outlook, including expert insights, and market drivers.
• Consumer attitudes towards snacking in Germany: Types of snacks eaten, snacking frequency, reasons for snacking instead of having a full meal.
• Time and location of snack consumption.
• Recent launch activity and innovation in the snack food market in Germany.
• How your business can tap into opportunities to increase your share in the snack food market in Germany.

An Overview of the Germany Snack Market

Mintel’s market analysis of snacking in Germany shows that rising prices have led to a reduction in the amount of snacks consumed by Germans, thus reversing the COVID-19 momentum.

Nevertheless, most Germans continue to eat snacks, and new guidelines by the German Federal Ministry of Food and Agriculture will continue to shape the development of the snacks category towards non-HFSS options, indicating the need for better value snacks.

Snacking in Germany Report: What Consumers Want and Why

• Inflation & the Germany Snack Market: The grim economic outlook and its impact on consumers’ financial confidence will push demand for cheaper options, while emotional eating will drive volume sales. 50% of snackers have cut back the number of snacks they eat due to rising prices.
• Attitudes Towards Snacking in Germany: The ingrained role of snacks is linked to reasons such as treating or cheering oneself up, helping to relax, de-stress, or overcoming boredom, making snacking a near-universal habit among Germans. Mental and physical health needs will drive consumer decisions, with as many as 69% of Germans agreeing that eating snacks lifts their mood.

Germany Snack Market Forecast

• To dampen any decline in volume sales from the ageing population, snacks specifically targeted at and addressing an older age group’s needs, for example with functional ingredients, will gain momentum.

To learn how to connect with your audience, purchase our Attitudes Towards Snacking in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Funny-Frisch, Kölln, Bite Box, FruchtBar, Pukka, Biogena, Mood Push, Ahoj Brause, Fisherman’s Friends, Nestlé, Artisans du Monde, Solely:, Korn Mühle, Regrained, Ritter Sport, Lorenz, Naschlabor, Edeka, Haribo, Skittles, and many more.

Products: Muesli, chia seeds, breadsticks, peanuts and other nut mixes, fruit (apples, dried), fruit shots, cereal, chocolate, sugar confectionery (gummies), fruit bars, biscuits (cookies), salty snacks (pretzels, potato crisps/sticks), yogurt, chocolate bars, cakes and sweet baked goods, vegetables, cheese, bread and sandwiches, meat snacks, popcorn, energy/sports bars, and many more.

Additional Features Included with Your Purchase

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on the Snack Food Market in Germany

This report, written by Katrin Förster, Research Analyst, delivers in-depth commentary and analysis to snacking trends in Germany and add expert context to the numbers.

Our market analysis of snacking in Germany shows that functionality, guilt-free indulgence, and convenience are needed to encourage snackification. Brands can support planetary and personal health with better-for-you snacks.

Katrin Förster
Research Analyst – Food & Drink, Germany