2023
9
Germany Attitudes towards Sports Nutrition Market Report 2023
2024-01-16T16:01:39+00:00
REP04827297_ACD2_462B_98CE_9733E98AB019
2195
169652
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
Targeting an ageing society and moderate exercisers via customisation, evidence-based claims and less processed, natural offerings could unlock category growth. Katrin Förster, Food & Drink Research Analyst, Germany…

Germany Attitudes towards Sports Nutrition Market Report 2023

£ 2,195 (Excl.Tax)

Description

Targeting an ageing society and moderate exercisers via customisation, evidence-based claims and less processed, natural offerings could unlock category growth.

Katrin Förster, Food & Drink Research Analyst, Germany

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • Graph 1: performance nutrition launches, by private label, 2019-23
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-25
    • Graph 3: financial confidence index, 2022-23
    • Personal health and demographic changes
    • Graph 4: projected share of adult population, by age group, 2022-32
    • Graph 5: frequency of exercising for at least 30 minutes, by age, 2023
    • Graph 6: frequency of eating healthily, 2020-23
    • Graph 7: top factors when shopping for food*, 2022 vs 2023
  3. WHAT CONSUMERS WANT AND WHY

    • Frequency of exercising
    • Graph 8: change in frequency of exercising over the last 12 months, 2023
    • Consumption of sports nutrition products
    • Graph 9: usage of food and drink tailored for taking part in sport/exercise, 2021 vs 2023
    • Graph 10: consumption frequency of food and drink tailored for taking part in sport/exercise, 2023
    • Spending behaviour in the context of sports nutrition products
    • Graph 11: purchase of food and drink tailored for taking part in sport/exercise, by age groups, 2023
    • Graph 12: impact of less spending money on purchase behaviour of sports nutrition products, 2023
    • Aspects prioritised in sports nutrition products
    • Graph 13: aspects influencing the choice of one sports nutrition product over another, 2023
    • Benefits expected in sports nutrition
    • Graph 14: ranking of benefits to prioritise in sports nutrition, 2023
    • Behaviours related to food and drink tailored for taking part in sport/exercise
    • Graph 15: behaviours related to food and drink tailored to take part in exercise/sports, 2023
    • Attitudes towards sports nutrition
    • Graph 16: attitudes towards food and drink tailored to take part in exercise/sports, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 17: performance nutrition launches, by category shares, 2019-23
    • Graph 18: performance nutrition launches within food and drink, 2019-23
    • Graph 19: product launches in performance nutrition market, by top five positioning claims, 2019-23
    • Graph 20: performance nutrition launches, by top claims, 2019 vs 2023
    • Graph 21: performance nutrition launches, by top claim categories, 2019 vs 2023
    • Graph 22: performance nutrition launches, by high/added protein claim, 2016-23
    • Graph 23: food and drink launches*, by high/added protein claim, 2016-23
    • Graph 24: performance nutrition launches, by ‘natural’ claims, 2019 vs 23
    • Graph 25: performance nutrition launches, by top ten ultimate companies, 2021-23
    • Graph 26: performance nutrition launches, by private label, 2019-23
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch