2021
9
Germany Attitudes towards Sports Nutrition Market Report 2021
2021-10-12T19:03:02+01:00
REPA2BF2E2A_A2F5_4D91_A2E4_BD170329439D
2195
143441
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Report
en_GB
Sports nutrition brands need to strengthen trust in the benefits of their products and can win over consumers with natural credentials and personalised options. Hanna Mansour, Research Analyst –…

Germany Attitudes towards Sports Nutrition Market Report 2021

£ 2,195 (Excl.Tax)

Description

Sports nutrition brands need to strengthen trust in the benefits of their products and can win over consumers with natural credentials and personalised options.

Hanna Mansour, Research Analyst – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on sports nutrition
    • Market context
    • Mintel predicts
    • Opportunities
  2. MARKET DRIVERS

    • Graph 1: key economic data, in real terms, 2019-22
    • Graph 2: exercise locations, 2021
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Frequency of working out
    • Graph 3: frequency of working out for at least 30 minutes, by age, 2021
    • Usage and formats of sports nutrition
    • Graph 4: usage of food and drink products that are tailored for taking part in sport/exercise, by age, 2021
    • Graph 5: formats of sports nutrition used, 2021
    • Graph 6: repertoire of formats of sports nutrition used, 2021
    • Source of information about sports nutrition
    • Graph 7: source of information about food and drink products tailored for taking part in sport/exercise, 2021
    • Graph 8: source of information about food and drink products tailored for taking part in sport/exercise, by age, 2021
    • Barriers for using food and drink products tailored for taking part in sport/exercise
    • Graph 9: barriers for using sports nutrition among non-users, 2021
    • Graph 10: lack of knowledge as a barrier to using sports nutrition, by age, 2021
    • Interest in certain sports nutrition
    • Graph 11: interest in high protein plant-based ingredients and/or vegan sports nutrition, by age, 2021
    • Behaviours regarding sports nutrition
    • Graph 12: behaviours regarding food and drink products tailored for taking part in sport/exercise, 2021
    • Attitudes towards sports nutrition
    • Graph 13: attitudes towards food and drink products tailored for taking part in sport/exercise, 2021
    • Graph 14: level of agreement that sports nutrition bars are a healthier choice of snack than other snack bars, by age, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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